Top 5 Moving Company Marketing Principles

How do you handle the marketing for your moving company? Are you a amateur marketer? That's still in the mindset of, you know what? I don't need to be a marketer because I'm a moving company owner. Or are you a pro marketer? Someone that understands the fact that, you know what in any and all business, you need to know. You need to understand, and you do apply certain marketing principles into your business if your business is going to survive. Listen, in this modern day of the Internet and the way things are changing so fast with technology, you have to understand certain principles that make marketing work, all right? Knowing which marketing sources to use, that's okay. But what you learn today will be obsolete tomorrow. All right? I used to spend tons of money in yellow pages. Tons of money in yellow pages, and that's what was working. That's what was hot. That was a thing for years, years before I was even in the business. But guess what? It's not working anymore, right? So you look at what's out now. You have leads, you have Yelp, you have Google pay per click, there's still direct mail. You look at all these different things and you say, you know what? How can I become good at those? I feel like it's more important to become good and understand the principles behind marketing and understand how that really plays into your moving company, all right? Because listen, if you don't have a steady flow of new leads coming in and you don't have a way to book those leads as they come in, you're going to be struggling for moves, right? So I want to talk to you about these principles because they're really, really important. I put some videos out in the past about marketing and the responses that I've gotten. I just want to make sure that you understand as a business owner, your role with marketing, all right? And how you need to step into this role as a marketer and not just say, I'm a moving company owner. I don't need to deal with marketing. Because if you want your business to thrive, you need these leads. If you want your business to thrive, you need the phone ringing, all right? As great of a job as you might do, all the repeat and referral customers, you need additional flow of business.

All right? So let's just talk about these five.

Principles that I want to share with you that I think will really help you look at your marketing differently and help you excel to that next level that I know you're looking to get to. First thing you need to do is understand that marketing is an investment into your business, it's not an expense. Okay, yes, it's an expense on your profit and loss statement. But you have to start looking it, looking at it as an investment. You put money in to make more money out, right? You put in $10, you get out a hundred. That's an investment. That's not an expense. So a lot of companies are looking at people that they have to spend money with to get leads. And they're, they're, they're, they tighten up about it. They're like, I don't want to give, I don't want to pay for leads. I don't want to pay to make the phone ring. That's crazy. It's an investment. If you could put in $10 and get out a hundred, if there was a machine somewhere where you could put in 10 out 100, would you not do that all the time? Would you not invest in that stock? Would you not invest in that real estate? So invest in your marketing, because that's how you're going to scale your business. You could sit around and you could wait for the repeat and referral customers, or you could spend money to make money. And marketing is the best way to do that. All right? So understand that it's an investment even when you don't want to spend it. You have to. All right? If you want to keep your business going, you have to spend it. And with every investment, you need to know what your return on investment is. Right? So you need to be running monthly ROI reports, monthly return on investment. And this is going to give you the breakdown for every single lead source, every single piece of advertising that you do that you spend money on what the return is. Right? I put in $10. Did I get back 100? Or did I put in $10 and get back 50? Right? You need to know what your return on investment is for every single marketing source. And you need to track this monthly period. All right? I'm challenging you as a moving company owner to start thinking like a marketer, to start looking at yourself as the director of marketing for your business. Cause nobody else is going to do it. You need to make sure that every single month, you know what's working and what's not working. If you were investing in stocks, you'd be looking at the stock market to see how your stock is doing. You need to be looking at your marketing, your investment, to see how that's doing. All right? So, so important. This right here is what helped me scale my business to $20 million a year. If I Didn't know these numbers, I would have no idea which marketing sources to continue to invest in, which ones to pull back out of, which ones to tweak and modify by this report every month. This puts some real, real power in your hands when it comes to knowing what's working and what's not. You want to talk about clarity? This is the ultimate clarity. This is going to tell you, hey, again, I put $10 in, I get a hundred out. Or am I only putting. I'm putting $10 in, only getting 50 out. You need to run these every month. You need to review them every month. Number three. Third principle I want to share with you. For marketing. The only purpose of all your marketing is to build trust and capture leads. That's it. That's all you need to do with every single piece with your website, with your postcards, with everything that you do. It's designed to build trust with the customer and capture leads. Okay? You could have a beautiful website, but if it doesn't build trust, if it doesn't give that feeling that they could trust you, it's a waste, okay? If there's not, your phone number's not placed in the right spot, if you don't have the correct type of web forms on there to capture a lead, okay, in the correct places, you're basically losing those customers that end up on your website. So there's more to just getting somebody to your website once they get there. And this could be anything. This could be a direct mail piece that you send to their house once they receive it. It needs to build trust and it needs to capture a lead. When I say lead, that could be a phone call or that could be a request for an estimate. Every single piece of marketing that you do, you need to look at it and say, is that building trust and is it designed to capture leads? If not redesign it, rewrite it, do what you need to do, build trust and capture leads. The purpose of every piece of marketing. Fourth principle, you need to basically be testing, tracking, and tweaking your marketing. This is how you manage it. You know, I know you. Maybe you're hoping for the magic bullet. Like, this is the lead source to use. This is the ultimate. But that changes, right? That changes. I used to spend $250,000 every single month with yellow pages every single month. And it stopped working. We started spending the same kind of money with leads and Google pay per click. You need to be on top of it. You need to test everything, track it to see if it works, and then tweak it, right? So, you know, if there's a lead provider that you know about, if there's a, you know, certain source, test it out. It's the only way you're going to know if it works. I could give you all the lead sources, I could tell you what to use, but it's going to be different in each market, right? Some, some companies, you know, their leads are really good in certain places. Some markets you could, you know, get highly profitable. Google AdWords traffic. And in other markets, you're spending too much money. So the idea is test everything out, track it with your marketing ROI reports and then tweak it and make some adjustments. There's a lot of adjustments that can be made within certain campaigns. You can make a lot of adjustments within a pay per click campaign. You can make adjustments with your direct mail pieces. You can make adjustments with lead providers on which leads you're taking and what the filters are. Testing, tracking and tweaking. That's how you're managing your marketing. Fifth principle I want to share with you. You need to schedule marketing on the calendar. If you just sit around and wait for the next lead provider to send you an email or somebody to call you and tell you about some type of marketing that they have that you should get involved in, or you see maybe your competition doing something and you just jump on it, you're constantly going to be behind, you're constantly going to be playing catch up. If you want to be on top of your marketing, you want to do all these principles. You want to know what's working now. You want to know what your return on investment is. You need to have time on your calendar weekly or every other week to sit down and work on marketing stuff. All right? I'm a big believer in blocking time, right? Creating blocks of time in your calendar. When you only work on certain things, marketing needs to be on there. All right, listen, this is some of the best advice I could give you on marketing. We could talk about lead sources, we could talk about where to spend your money, what the return is. This right here, these are principles. These don't change. These could be used now. These could be used 20 years from now. All right? As marketing comes and goes, this is the stuff that you're going to want to learn. This is the stuff that you're going to want to ingrain into your mind and dive into and just let it become part of your habit. If you're still in the mindset that, you know what, I'm just a moving company owner and I don't need to know these things. I don't need to take my marketing process seriously. I don't need to take my sales process seriously. Then you know what? I hope that you have a lot of repeat and referral business. I'm sure you do. And I hope that that's good enough for you. And if it is, that's okay, right? If you're happy with the amount of business you're getting, if you're happy with the return on investment that you get from whatever it is you do, that's fine. Nothing wrong with that. Not everyone wants to go to that next level. But if you want to go to that next level and when you get to that level, go to the next level. These are the principles you need to start following for your marketing. Alright, until I see you next week, go out there every single day profit in your business, thriving your life. I'll see you later.

Hey my friend, it's Louis. I hope you enjoyed this episode. Do me two favors. Number one, subscribe to this channel so that you continue to get updates every time I release new training for you. And number two, if you want to learn how I took my company from working out of a truck rental yard with two rental trucks to $20 million a year in business, what I would love to do is train you on the six stages of a moving company sales machine. These are the same six stages that allow me to take my one man show doing everything myself company to a level where we were booking 12,000 moves a year and I would love to train you on that for free. So regardless of what size you're at now, these are the same six stages that you're going to need to follow if you want a consistent flow of business coming into your moving company. Alright, so all you need to do is click on the link on this page, put in your name and email address and I'll meet you back here for the training. Or go to louismasaro.com six stages. That's Louis L O U I S Massaro M A S-S S A R O.com six stages. Put in your name and email address and I'll meet you right back here. And we're going to go through these six stages on how to build a sales machine in your company. All right, so until I see you back here for the free training, go out there every single day Profit in your business, thrive in your life.

I'll see you soon.