A short conversational transcript from a YouTube video by Louis Massaro about transforming sales teams by changing their mindset. The speakers argue that salespeople resist new behaviors not because they are bad but because they lack the right mindset; the remedy is teaching and training grounded in adult learning theory, explaining the "reason why," and communicating company philosophy of success.
The sales people don't want to do shit because they don't have the mindset yet.
That's why. Like, that's really what it is.
It's not that something is wrong with them or they're.
Bad or they're. We just need to teach them how.
To think about it, right? And this, I.
Listen, I did this for years.
I didn't recognize this.
But if, you.
Know, in me being a trainer now, essentially for a living.
I study this stuff, right? I study adult.
Human, adult learning theory and all the things like how to get people to absorb information. And if they don't understand the reason.
Why, they.
Don'T understand the concept, they're going to fight back, right? And change, Nobody likes change. So we explain that, right?
So we're teaching.
Them along the way. We're not going here. You're going to follow up. They need to understand why. They need to understand the reason why. They need to understand.
Your philosophy, your.
Company'S philosophy of success.
