A speaker (Louis Massaro) advises service businesses—illustrated with a moving-company example—to proactively advertise post-service customer support (unloading, unpacking, arranging, and ongoing assistance) as a selling point. He argues that explicitly offering continued customer service prevents treating follow-up calls as complaints and turns expected support into a marketing advantage.
Once we arrive at your new location, we carefully unload, unpack, and arrange your items as per your direction. We aim to make the transition into your new home as smooth as possible. Even after the move, our customer service team is always ready to assist with any further needs or concerns you might have. Our job is not complete until you're fully settled in and satisfied. If these were the three things that were on your page and a banger headline, like something really good that draws them in, okay, that's all you need. And for anybody looking here, like, yeah, I don't know, you know, if we tell them our customer service team's there, they're gonna be calling after the move. If we tell them we're not happy until they're happy, they're gonna be calling, they're gonna be unhappy. I just want to break you out of that way of thinking. You're gonna answer the call anyways when they call with a complaint, so why not in advance make it a selling point, right? As opposed to letting it be a reactive thing, hoping they never call.
