Louis Massaro25 Years of Moving Industry Mastery | Founder of MoverOS™

What Criteria Should Guide Your Decisions?

30 Mar 2026 · 1 min

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In this concise business‑decision monologue, Louis Massaro stresses the importance of a clear decision‑making framework. He advises evaluating every new opportunity against four concrete criteria—time required, monetary cost, energy expenditure, and available resources. As success brings a flood of proposals, lacking such criteria leads to overextension and diluted focus. Massaro recommends adopting a default "no" stance toward requests, only converting to "yes" after consciously justifying the opportunity against the criteria, thereby preserving sanity and peace of mind.

Chapters

Another thing with decisions, you want to think about what your criteria is. So with business, you know, when you look at a new opportunity, we really want to look, okay, what's the time, the money, the energy, the resources that it's going to take to do that new thing? Because listen, as you become more and more and more and more and more successful, you get more and more and more opportunities. You get more and more and more people coming to you with their great ideas. Hey, let's do this. Hey, let's do that. And if we don't have a good criteria for what we actually move forward on and what we don't, we're going to end up spreading ourselves really, really thin. All right. So just as a rule of thumb, when it comes to opportunities, when it comes to requests from other people, I always start with a no and then convince myself why it should be a yes. All right. Save your sanity and keep a great peace of mind.