A short YouTube monologue by Louis Massaro arguing that leaders must have and clearly communicate a business mission to be effective. He uses a personal anecdote of choosing between tour guides — preferring the person with a map — to illustrate that teams want leaders who provide clear direction and a plan.
How can having a clear business mission improve your leadership effectiveness and business performance? Right? Think about the people that you need to lead. They want to follow the one with the map, right? If I'm at the edge of the forest, I was just with my wife, we were up in the mountains and we went on a tour. I want to follow. There's like, there's one person over here and they look like they're giving tours and there's another person over here that's literally got a map and they're giving a tour. I'm looking at both and I'm like, I want to go with the guy with the map, right? I don't want to follow this one who's just like, yeah, let me, let me. Let's go out there and explore and figure it out. So as a leader, it's critical that you know the mission and that you can communicate that mission to your team.
