Louis Massaro says he runs his business to fund giving back, not to get rich. He and his wife volunteer and donate large sums because it gives them purpose. He sees his work as modeling a different path for people struggling, creating ripples that benefit teams, customers, families, and future generations.
When we do well in our business, we could do good for others. We could give back. My wife and I volunteer for organizations. We donate obscene's amounts of money because that's what fills us up and that's what gives it purpose. I don't say this to brag, but I don't need the money. I don't need to be doing this for the money. I love business, so I'm not going to do it for free because I don't get to play my game that I love the most out of anything in life. But I do this to spread the message to people that I believe are maybe going through some of the stuff that I went through. And if I could show you a different path in a different way, I know that that ripple effect is not just for you and your health and your peace and your mindset, but it's going to trickle down not only to your team, to your customers, to your family. I know it's going to impact the next generation of people that are in this room. And that's what lights me up, that's what gets me going, that's my why. That's why I put this stuff on and do these things.
