Louis Massaro outlines the need to build a "model business": an operating system for your company that runs reliably so growth doesn't simply multiply existing problems. He warns that expanding a faulty business spreads headaches; instead, create a repeatable, observable model you can copy into new locations to scale without recreating issues.
Our goal here is to create what I call a model business. You don't want to duplicate something that's already a problem, Right? If your current business is causing issues, your current business is headaches and problems. Well, what happens when you expand that? So many people try to expand and grow, thinking that's going to solve their money problems. But what you need to do is focus on the outcome of let's build a model. The model means the operating system's in place. It runs. We could watch it. And now what do we do? You basically like, you're taking a document, you copy paste, right? You want to open a new location, Great. You take the model and you duplicate the model somewhere else.
