Short conversational transcript (YouTube) where Louis Massaro and another speaker advise businesses to clearly advertise every service they provide on marketing materials (especially websites and postcards). Example: a moving company should prominently display storage services (or use a DBA) because customers won't know services exist unless emphasized, and will go elsewhere if unaware.
All of.
Your marketing material, like on.
Your website, services provided.
If somebody's reading about you, let them.
Know all of.
This additional.
Value that you could provide for.
Them, right? If they don't know it, they're gonna go somewhere else. I mean, I have a private client company's name.
Movers.
And he's trying to.
Push storage.
But on his website, on.
His postcards, it's like storage is like a little bullet.
Point, right? I said we either need to get.
Storage big right across the top with pictures of your warehouse, or we need to get a DBA.
Of your company's name. And instead of movers, moving and.
Storage, right?
If customers don't know that you offer certain things, they don't just know what moving companies do, right? A lot of people think that you're just going to come in and move, move the heavy stuff, right? They don't even realize that you can.
Do all of it, right? So make sure they know about it.
