Louis Massaro25 Years of Moving Industry Mastery | Founder of MoverOS™

Work On It, Not In It

20 Apr 2026 · 1 min

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In this solo talk, Louis Massaro explains the critical difference between working in your business—being a required part of daily operations—and working on your business—creating the systems, team, and processes that allow the company to run without you. He argues that the faster founders can shift from day‑to‑day tasks to strategic work, the quicker they can scale and reach the next growth level. The core advice centers on building repeatable systems, assembling a capable team to own those systems, and defining clear processes, thereby freeing the founder to focus on higher‑order growth initiatives.

Chapters

I think we all understand the concept of working on your business versus working in your business. You know, working in your business, you're a required piece of the machine, right? The machine needs to run. Anything that you do that is part of that day-to-day, whereas if you weren't in it, it wouldn't run, is working in the business. And what we want to do is we want to get you to a place where you're working on the business, right? You're spending more of your time working on the business, which really just consists of building systems and building team. It's building the systems to run the business, um, getting the team to run those systems, and then giving that team a set of processes to do that. The quicker we could get you out of the day-to-day, the more time you could spend working on the business, the faster you're gonna be able to grow and get to that next level.