Short talk by Louis Massaro explaining the distinction between ‘working in’ versus ‘working on’ a business. He argues that entrepreneurs should shift time from day-to-day operational work (being a required piece of the machine) to building systems, teams, and processes so the business can scale.
I think we all understand the concept of working on your business versus working in your business. You know, working in your business, you're a required piece of the machine. Right. The machine needs to run Anything that you do that is part of that day to day. Whereas if you weren't in it, it wouldn't run. Is working in the business. And what we want to do is we want to get you to a place where you're working on the business. Right? Right. You're spending more of your time working on the business, which really just consists of building systems and building team. You know, I mean, that's, that's really. If we just kind of boil it down to a couple things like that's it, you know, it's building the systems to run the business, getting the team to run those systems, and then giving that team a set of processes to do that. The quicker we could get you out of the day to day, the more time you could spend working on the business, the faster you're going to be able to grow and get to that next level and.
