5:10

You Must Confirm Every Move is a short training video by Louis Massaro advising moving companies to perform a scripted confirmation call before every move. Massaro outlines a five-part approach: (1) create a confirmation checklist/script; (2) use the scripted call to verify address, inventory (e.g., piano), packing needs, storage, gate codes, insurance, and other access details; (3) treat the confirmation as the last chance to correct salesperson booking errors; (4) call and speak to the customer 1–2 days before the move (phone preferred; follow up by text/email but obtain live contact); and (5) use the call to upsell packing and storage when appropriate. The video frames the confirmation call as non-negotiable for reducing operational issues, improving customer service, and increasing profit.

Chapters

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