Louis Massaro argues that real success means both profit and personal thriving, not one or the other. You're already a strategist if you gather information, analyze problems, and sit with hard questions until they crack. Some people only learn this balance after they've made money.
If you guys didn't notice, here, it says, profit in business and thrive in life. One without the other is failure. If you're like, louis, I don't give a shit. I just need to make some money. Okay, then you'll learn that lesson when you make the money. And then you're like, okay, I guess I do need to take care of my life as well. But the strategist, that's what you're doing right now. So you being here doing what you're doing, this is being a strategist. If you're like Louis, but I don't. I don't see myself that way, you are that way. We just need to. We just need to boost up your capabilities of being a strategist. A strategist will go out and find information. A strategist will sit and think and analyze the strengths, the weaknesses, the opportunities, the threats, and sit in that uncomfortableness with a problem for a week, two weeks, two months, three months, until you crack the code and you move on. This is what it means to be an entrepreneur. This is what it means to be a business owner, and it's the most rewarding thing you could possibly do in your life.
