I Brought 25 Founders to a Private Island in Sweden. Here’s What Happened.

We're about to arrive. 3 minutes out from a boat pickup spot. It's gonna be crazy. Also, to give some more context on what's happening this weekend, we're having a— the first Superhuman Protocol client Retreat slash mastermind. So we have yeah, like twenty clients that have been flying out from all over the world: U.S., the Netherlands, Germany, Switzerland. I don't even know where everyone is from. Like from literally from all over the world. Everyone is here for the weekend. We're gonna spend some time together on an island. So we rented out the whole island for ourselves where they have gym equipment, sauna, cold plunges, everything. So we're just gonna have a good time, have some some one-on-one breakdown sessions with everyone and. Yeah, just meet everyone in person and then have some, some good mastermind chats as well. So yeah, it's gonna be amazing. Everyone is super excited to, to, to finally see each other because obviously we see everyone like every, every Monday on when we do a group, group call, all clients meet with each other and, you know, sees each other online. So taking that and putting it into real life is, is gonna be amazing. Hello, how are you doing? I'm good, how are you? Good, yeah, it was fine, mate. We're fine, all good. Hello, John, nice to meet you. Hello, nice to meet you. Nice to meet you, man. Florian, nice to meet you. He's here from Amsterdam. Great, nice to see you. Hi. Hi, nice to meet you. Hey, what a place. So I was thinking of that, and that was very aligned with his training. Bra, kul att se dig. Samma, det är samma. Hur kör du? Hej, tjena Max. Kalle. Trevligt. Ja, men du är Kalle. We're not stopping. Look at this. Oof, Kalle. The script is really nice touch. He put his own like brand. Yeah, yeah. Yeah, my own. It's my own handwriting. Adventure Island. So take a plate, and then we'll go on a walk around the island after that. Welcome. Thank you. Thanks for having us. Thanks. Thank you, sir. We got a course an hour. Yeah, excellent. Who gave you those guns? Frank. Yeah, borrowed them from Frank. Yeah, they weren't borrowed, they were earned. Sweden is beautiful. It's sweet. Sweden, Sweden. What do you think of their accent? No, it's very, it's very nice. Also the nature, you know. I love it here, for sure. Amazing. He does it on the street. Yeah, we don't go to the park. Okay, it's gonna go to grass. Oh my! It's only one. It's not in the grass. Thank you, you degenerate. It's a friend. It's a friend. Very, very young. Yep. It's a little Mike behave. Imagine Cristiano having to tell Mike to behave. I'm bringing order. No, but amazing. Thank you so much, Max, as well for showing around. Thank you. Thank you, Max. Yeah, so as we know, we have the whole whole island for ourselves. It's only us here, so we can basically do whatever we want. Me and Cristiano agreed here, so hopefully everyone is on the same page. What happens on the island stays on the island. Can everyone just confirm that, please? Yeah, deal. No, but I'm super excited to first of all see all of you guys in person. It's amazing. It feels a bit surreal from seeing all of you online, right? And yeah, it's funny that we're here right now. So I just want to wish all of you an amazing weekend, amazing couple days here. One of the things that I wanted to start to do now, we'll go back to where all of us are sleeping and you can kind of just settle in the rooms and then we'll just ride out, go to the little chill area and we're gonna set some intentions for these coming days. So let's go back, let's pack up our stuff and then straight out to the little— Campsite. What do you say? Bury outside. Bury outside. And we'll just set some intentions. And we should give— also, we're going to take a spin around and let everyone kind of just tell a bit about themselves and what they do. So we just— I don't feel like we really have to break the ice here because everyone is— I feel like we already have very good vibes here, but just like, yeah. Set some intentions, basically. So let's go back. Let's do that, and then we have dinner in one hour and fifteen minutes. And yeah, we'll see where the where the night takes us. Tell us about the intention when we get there. You'll tell us this is what you mean. Yeah, yeah, yeah. Sounds good. I'm thinking maybe. Take it easy, mate. Don't worry. All right. You're gonna be fine. I want us to. Obviously, as we already know, we've talked about this, but the kind of the idea and the whole reason for these couple of days together is to— or the theme that we want to have is to disconnect from all the noise and like connect to nature. That's kind of the theme and what we want to do here and really just like be present and have a proper intention behind these days and really view it as an opportunity to connect from all the rest of the world, right? Because a lot of you guys, we have very busy lives, whatever it might be, running our businesses and managing people and whatever. We want to try to be to the best of our abilities, right? Of course, I don't know if you guys have to manage some things here and there, that's fully okay. But we want to try to be as present as possible. And to kickstart this whole thing, I want us to set some intentions. What is the intention for you about or on doing this, right? Why are we here? I want you to start to think like, what was the reason that you were like, yeah, I actually want to do this thing, I want to come to the retreat. What's the underlying reason? As I always ask you guys in the beginning, you know, what's the underlying reason why you want to make a change? Whether it's when it comes to your health. So I want you to think about this as well. What's the underlying reason and intention behind being here? Because I hope that we're not just here for the sake of just being here. Of course, it's a part of it, right? But we come here for a specific reason. That is the first thing that I want you to take a couple of minutes to just put down on pen and paper. Why are we here? What do we want to get out of this? Glad to be here. So privileged. And I really want to to set in stone what I envision for my future. My name is Blake Goodwin. I'm a serial entrepreneur, a father of 3, a husband, son— Of 5. And I am a superhuman, so, you know, that feels good. I'm really into nature. Absolutely love nature, philosophy, health. I invest most of my time into working on my character and who I'm becoming and how do I enter into my vision. It's just a beautiful, transformative, you know, becoming the butterfly way. And, you know, this island is part of that. I have my own business as a construction welder. So most of the time I'm welding big constructions for a robot company in the Netherlands. And at some point I was just stuck with gymming. I was gymming a lot, but at some point I was just thinking, how can I be the best version in my business if I'm not the best version with my body? So I was stuck at that point, and at that moment I was seeing Lucas on Instagram and just texted him and just ready to improve my lifestyle, my health, and my mental state. So I'm really glad, glad to be here with you guys. And for me, it's just a very big experience and I'm really glad to be here. Got lucky. There's just a lot of passion involved with what we've done. We had no fucking idea what the hell we were doing. We got one cup. It's not protocol approved. It's plastic. But we have to— if you lose your cup, You're fucked, basically. So you have to make your own little knot so you remember which cup is yours. If you're afraid of a bit of bacteria. I'm not, so I can drink out of everyone's. No problem for me. That's that. So we've had our first little introduction session, just setting the intention for the weekend, for the coming days. Now we're gonna eat first dinner. Then sauna, sauna and cold plunge after. We have a beautiful evening. It's an amazing weather today. Warm, bit cloudy right now, but amazing day. Good, good start. Standing in line for a long time. And he did say it. What did he say? A yogurt sauce? Yeah, yogurt sauce right there. Swedish stuff. It's good. Thanks. Sauna time. You have like something to wash? No? Huh? I brought a towel. Wash your feet? No, shower after. Yeah, no, swim in the— yeah, it's pretty easy. What is this? This is a hat for the brain and some protection for the hair, you know. I'll talk to Lucas so we can compare. No, between the last two five minutes, the camera was hot. Then red light therapy for dry. I'm kidding. Eating some dry Greek yogurt. Okay, dry. Where's your hat? Yeah, I know. I didn't get. I didn't get. I didn't get the hat. I don't believe in the hat. I'm all natural. I gave you one. Breakfast. No, you said you had to eat breakfast. Yeah, breakfast is okay for you. Thank you. And go get the water. Oh shit! Come on, go under with the head, with the head. You gotta get— I thought it would work. Yeah, shit. Uh, it was just— we were just having a blast, you know. We were laughing and, um, just having a good time as if As if we've known each other for many, many years. So it was an initial connection right there, and I've never felt that in my life. And it was just great hanging out, good times. We laughed a lot in the sauna, the stories that came up. Doing the cold plunge was also very funny because you see everybody struggling with it. You actually, you don't want to do it, but if everybody's doing it, it gets more easy. So just the time in between, the stories we had, and The jokes we made was really good. We're feeling it. Best way to end the evening here also. It's crazy that it's still three days left. So this is Sweden at its peak. It's pretty good. It's a great battle. Bang! How does it feel, Lucas? Good. Breathe in. Breathe out. Breathe in. Breathe out. Just go with the flow of the breath. No force. Inhale and exhale. I feel very calm and aligned. Coming into here, I was a little bit stressed, a little bit scared, maybe not knowing what to expect from it, and also like leaving a busy life. And now I'm just so aligned. Goal was to know what my next step would be. And I have a feeling that I know that now. Into the belly, into the chest, and let go. I feel like I know exactly what I have to do now for everything, and it's like really cleared up my mind, and I just want to go out and live life and just, yeah, this is It's amazing, man. Yeah. That was some good meditation, huh? I like the sound of the waves here. Yeah. And the birds. I think we have 10 minutes to breakfast. Maybe we do, um, We can do a little stretching routine maybe before we're starting working, working out instead. Yeah, that's good. Let's take your stuff, whatever. Maybe if you guys want to run and change, I don't know, whatever you want to do. Yeah. And then let's meet at breakfast in 10 minutes. Let's do it. Let's do it. Let's do it, boys. Nice. One of my records, 4 minutes 21-second breath hold. PR, baby. Let's go! Today we are cooking on Lucas' request. We have some Greek yogurt, frozen berries, some sourdough bread that he's bringing soon, some local honey, 5 eggs per person. We have boiled, we have scrambled, we have coffee, we have the view. It's nice. Greek yogurt, fresh red egg, sourdough bread. There's a raw honey. It's protocol style. Oh sure, big time. Very nice, very relaxing, great moments. Couldn't be better. Oh shit, we're on camera! Edit that, edit that off, cut that out. Time to hit the workout. In the sun. Amazing weather today as well. Let's do it! When boss speaks, you shut up, okay? So mean. Sorry, man. Get to work. Let's do it. I did a good attempt. It's a good attempt. Yeah, I did. You did. Good for you. Give me muscle up. Two more. Two more. All the way. All the way. Last one. Okay. Last one. Yes. All the way. All the way. All the way. Slow down. Slow down. Yes. Yes, yes. One more, one more, one more. One more. Thirty. Oh yeah. I feel like if you skip any few days, died with the flu. Yeah, yeah. One day I will fuck you up. What a beautiful day, home. This is one of the best ways in order to to to release tension in our fascia, guys. Twisted positions and doing deep breathing. It should be a bit challenging. Push it really hard and take some deep breaths. Breathing into this. Twist to the right, head to the left, and then breathe. Can't do anything else than go to war. Grass-fed chicken from Karl with some rice and chimichurri topped with some tomatoes. Rest and digest. Yeah, the sooner your body starts to build the muscles. So I really think if you can fall asleep after workout, it's amazing. Wow, that makes sense. Yeah, and there's no air like it's in the basement. So fun. Hello! First things first, before I put you in teams of 2, we are gonna do some adventures. You see you have helmets. We're also gonna use some Sun Station harnesses, so we're gonna work a lot with safety. 2, 1, 2, 1, 2, 1, 2, 1, 2, 1. 2, 1, 2, 1, 2, 1, 2, 1, 2, 1. Group number 2 comes with me, and the rest of you will be guided by my son, Edvin. Nice. Yeah, nice. He's not my son. Yeah, and after the activity, we'll meet here and I'll bring you Some fresh smoothie. So don't run away. Okay, let's go team. Yeah. All right. The mineralizer. Yeah. Mafia. The superhuman. Yeah. Let's have a let's let's break up with a runner. You want to be a runner to the saw guys? Yeah. Okay. Saw guys. Let's do it, guys. We got 50 minutes, so let's get a good train going. Let's get a good train going. I think we need more more saws. I think here and just walk out and just one hand keep it. Yeah, okay. Trust me, I didn't crack it. Yeah, okay, crack it. Unlube the drum. This is a good one. I'll do it. I'm going to— can you already Yeah, somebody. Yeah. Okay. No. Come on, Frank. They're like minions. Okay, next one, next one, next one. You good? Yeah. Yeah. All right, buddy. Nice. Fucking do it. Nice. Number dos. Watch out now because it's gonna come. Put it hard, man. Oh man. Hey, amazing. I think the one that stands out there was like the— where we had to climb the wall and we couldn't just help each other until the end. So one was going up, everybody was helping, but it kept dropping one by one. And at the end we had just one person left which had to climb the wall and 2 persons were standing up. And yeah, we had just to figure out how to get up and it wasn't really working. You can only support So if you already been okay, we take this guy first. Ja, ja, ja. Så vi ska gå och göra ett nytt rekord. Du sätter dig så får han trampa på din rygg som han gjorde innan. Är du med? Jag är med. Och då trampar du på Sels rygg. Ett, två. Wait, wait, wait, wait, wait, wait. That's good. One of the most fun memories is when we had to climb the wall back there and just all work together. And yeah, they had to lift my ass up somehow, because I was definitely the heaviest guy on that team. And it kind of made me laugh and just Just just remember that. So hope I'm gonna not weigh as much next time I come. We are champions, my friend. The zip lining was huge. Being able to fly across the water. Maybe. Didn't tell me what it is. The axe throwing was really fun when we got the hang of it. First it was hard, but then we got the technique and we did really good. It brought out the best in everybody, like building a team, like we did it for each other, we helped each other. That's enough, right? The swing when we Pulled up Keshang in the trees, and when he let go and he didn't know it was gonna start swinging, it was super funny. Okay, who's going next? Who's going? Yeah. Yes. Oh, can we catch him? Start the charade. You can. Keshang. Don't don't. Yeah. Sick sick. Okay, go, go, go, go, go, go, go. All the conferences where I get to actually learn, understand, and be able to integrate on both a subconscious and a conscious level. Find a cow or find a farm that slaughters locally. But trust me, give it some time. Look it up. Where do you slaughter the meat? That's the most issue. Accelerate pressure with— Yes, but it's not muscles. Health is way more than feeling good. We have this that we can fill to the top, right, of stress. If we go over, we're entering the stress depth. If we go under, good, right? How much of this are you filling up? Are you filling up too much every day? Where are you? Yeah, so 10 is max depletion, which is minimal depletion. We're gonna take a sip. We're gonna take off everything, all the clothes, everything. We're gonna run after me, come back, everyone spit it out, then it's time for sauna. Okay, yes, supposed to go now. Come on guys, let's go! We, we were like training We did nasal breathing and we had like water in our mouths and we was running back and forth. It was like hard at the beginning, but I was like, yeah, I'm gonna try this shit at home. Do it more often. You know, sometimes you meet people and you're in a new group, you have that tension that you're uncomfortable and you can't be yourself. But since we got off the boat, everybody just blended really organically and Good. Allez! Yeah, the rock fit. Yeah, yeah, he did a funny, funny jump. Yes. Oh yeah, fuck my feet. Yeah, that was the problem. Yeah, the feet. Screw the water. Yes! Great, good stuff. Yeah, all Spartans. Was it hard? It was pretty tough, but imagine doing this for like— Better to go in the water or— Yeah, yeah. Yeah, the fireside chat last night was just everybody kind of chilling, and again, very organic. Guys just opening it up and being vulnerable and talking about relationships, kids, should we get married, like, you know, why aren't you married at your age? Or— it was just so easygoing, and there were conversations that you would feel uncomfortable with back in the city or wherever you live at a coffee shop because you wonder about what You don't know what people are thinking about you behind you or if they can hear you. But they're the conversations that, they're uncomfortable, they get you out of your comfort zone, they definitely make you better, they open your mind. And they're the conversations that we had last night that we need to have in everyday life no matter where we're at. And really not give a fuck what anybody thinks. Dinner, good meat, good company, you know? And that's just the tip of the iceberg. Yeah. It's dandelion, is it called? Yeah, it's so good for you, like so many health benefits. Let's have some. I'm game. So I just pull the petals? No, you can eat the whole thing. Okay, should I just do it? Yeah. Uh, we're eating dandelions for breakfast, yeah? Are we doing? No, so bad. We're harvesting the energy from the sun. We're eating dandelions. We're mineralizing with salt water on the body. We'll wake up. Yeah, we're energized. We'll wake up. We just need a few minutes to start. Woo! Let's go, Sam! In there, Sam! Yeah, this is the dog! Dog, buddy! Let's go! That's the coolest fucking dog ever, man. German dog. Go Blake! Okay Blake, let's go! Let's go, man! Oh, he wants to go again. You want to go again? You want to go again? Come, come, come, come. Ah, amazing, man. Clear, clear. Yeah, feeling so super great after this cold plunge. Enlightened. Fresh, fresh. Let's go. He sent that to me because, uh, yeah, he like— you need some air, some fresh air, you know. I'm gonna get a whole belly full of it right now. Leave it a bit for the rest of us, you know. Yeah, not too much. Yeah. Yeah, safe zone. Peace. Peaceful. It's really peaceful. No stress, good food, good— just everything is good. Just no stress. Going out from your daily life, because when you are a business owner you have a lot of stress, and going to the retreat, and after 4 days you are really chilled down and going from action to action. I've learned that I want, I desire an intention to meditate more and focus on my visualization even more, to invest a lot of times in those spaces, which is actually the opposite of figuring something out. It's actually just being, just letting go. A little smile to the face. Nice one. Yeah, that's good stuff. Okay, game plan right now, we have 10 minutes to breakfast, I guess. Go change, and it's probably best if everyone brings all their stuff so we're ready to go to conference session directly after breakfast as well. So bring pen and paper and everything as well. Good morning, guys. How are we this fine morning? Today we have protein-filled banana pancakes. Yeah! Looking good, looking hungry. Going to be not hungry. I woke up pretty tired today. I stayed up late last night around the campfire, you know, just. Telling stories with the guys. And so to wake up this morning and be able to jump into a river, you know what I mean, and then do a bunch of breathwork, you know, the, the energy is pumping and moving through your body. And then it's okay, we're off to now ignite the mind on fire, and now let's go ignite the body in the workout. So, you know, it's really, it's just one thing after another, uh, getting, getting habits stacked. Everything downstream changed. The more texture, the more things you do, the less likely the chance The chances are that you're gonna get this girl because you're putting so much excess importance. Detach from her reaction and commit to just doing the right thing and everything will fall into place. And there's a reason why that is also one of the first things I ask you to do. But if it doesn't work out, it doesn't work out. I cannot like control those variables of my life. It's been a workout. Closer. You can drop them. You're too flared like this. You want to bring in like this. So not like this. That's maybe why you don't feel the smith as well, because you're too flared. But the smith, you have to do that because it's a straight. Yes and no. You can still be like— you can intentionally be a bit more up, so when you come down, it's like It's here, not here. Crossfit muscle up. You need even more hunched over, but I need to hunch over more, dude. Yeah, yeah, yeah, yeah, yeah. The fine meat. Today, I'll suggest we get started before they get cold. Yep, let's do it. Enjoy. Thank you. Thank you. There you go. Now that I, I have a handful of days eating this way, why would I even want to eat another way? You know, it's so good. 12 out of 10. We're rookies at opening up the oysters. We're good at eating them, not so good at opening them up. Yeah, let's get the axe. All right, awesome. Okay, everyone ready? Yes, sir. Let's go, guys. Cheers, guys. Mix it all up. Mmm. You swallow it. Chew, chew, chew, chew. Mmm. Come on. Okay, everybody else feels so healthy to see everybody else in real life, and yeah, you should. Really go to the retreat also, giving you so much more energy and the bond is just getting very, very, very strong. Yeah. It will be nice for sure. So let's arrange that, Frank. You can be home buddies. Dude, I'm in, man. I'm in. Everybody's everybody's like. It's it's a really good connection and just yeah, it's just really organic. Yeah, for sure. You know what I mean? Like no weird vibe at all. Just yeah, just love. Yeah, brotherhood. Yeah, everybody just hit it off and everybody. For me, it's definitely been meeting all of the clients. I think it's been sort of setting the identity for everyone to kind of with their health and sticking to things and seeing other people's perspective. And it's just been yeah very blessed to to meet all these cool people taking a break from everyday life connecting. Back to nature and just focusing on, on what's important. I think that's, that's been my favorite part. Everything, I would say. I did all the activities, sauna, cold shower, sharing meals, doing activities, everything. I would say in general I had a perfect time. I forgot about the world for a while and I'm enjoying my bubble right now with All the amazing people doing amazing things. Guys, I want you to know my WhatsApp is open at any time. Don't hold back. You guys ever need to talk to somebody, no matter what time it is, give me a holler. If I don't answer, I'm away from my phone. I'll get back to you as soon as possible. But yeah, it's always open no matter what, no matter where I am in the world. Thanks, man. Nice frame. Yeah. Yeah, don't hesitate. I'm taking messages too, but one a month. I want to say thanks to all of you guys also for obviously for coming. It's been, uh, it's been amazing. Uh, yeah, I don't really know what to say. I'm still like, uh, Seb said, the smile. Uh, yeah, it's gonna take a few days to, to just take in everything. And, uh, yeah, truly grateful. And thanks for all of you for, for coming. and being a part of it. Yeah, thanks, Jukko.