Four CTAs that don't work: vague "DM for more info" (say what they'll get), generic "save and follow" (tie it to their specific need), "click the link in bio" (nobody does), and missing the point entirely. Instead, ask people to comment a keyword or tell them exactly what happens next.
4 things to never say in your content. DM for more info. If you want to do a call to action, tell the prospect exactly what they're going to get from DMing you. If you found this helpful and you want to lose 20+ pounds, comment "coach" and I'll reach out to see if I can help. Number 2: Save and follow. Tell the viewer exactly why they should follow you. If you're a busy mom and you want to tone up, make sure to follow for more content like this. Number 3: Please click the link in my bio. No, nobody clicks the link in your bio anymore. Instead, say if you'd like some help getting into the best shape of your life before summer, comment the word "tone" and I'll reach out to see if I can help.
