Claude Just Changed Viral IG Content Forever (Tutorial)

Maciej Choromanski shows how to use Claude to generate viral Instagram Reels in your voice for a specific audience. Upload your avatar and voice profile to a Claude project, feed it high-performing video transcripts from Sandcastles.ai, and get dozens of tailored scripts and captions for daily posts. The workflow includes prompts for different funnel stages and hook variations.
Chapters
Claude just mass-produced 30 viral scripts for me based on market research in under 5 minutes. Every single one sounds exactly like me, speaks directly to my ideal avatar, and is based on content that's already proven to go viral. I'm going to show you exactly how to set this up step by step. Here's why 95% of AI-generated content sounds like garbage, and that's probably what you've experienced. You probably open ChatGPT, you type in, write me a script for busy moms, gets generic slop. You get something, you record it, you post it, and it flops. And you wonder why there's no leads. Now, what actually works? You set up a Claude project, you upload avatar research plus a system prompt, you feed it proven viral frameworks, it gives you a script that actually sounds like you and you attract your exact ideal client. So here's the exact process. So it's a 3-part content system. First, you're going to use our niche offer research prompt. Claude is going to interview you, build your avatar, niche positioning, and offer breakdown. Then you're going to use the interactive system builder. Claude is going to learn your voice, content patterns, and funnel, and it outputs a master prompt. And lastly, you just enjoy the fruit of your labor because you feed it with viral scripts and Claude deconstructs and rewrites in your voice and for your specific avatar. So first, for the niche offer research, you might think that you are dialed in. I have a niche, I work with busy moms, I work with busy dads. You are going to use this. This is going to be extremely useful specifically for the AI because you most likely don't have a huge document explaining every single pain point, every single desire, every single surface-level desire versus a deep desire of your avatar. What are they afraid of? What are their pain points? What are their goals? You probably don't have a document like this, and it's absolutely mandatory to have one if you want to use this AI tool properly. I'm going to link this document in the description. It's divided into 3 parts: a content avatar worksheet, a niche domination worksheet, and an offer finalized breakdown worksheet. You can read the prompt, you can read the instructions, But pretty much you can simply feed it into Claude and it's going to interview you and build this entire document for you. So again, you want to go to File, Download. You can download it as, for example, Markdown. It will be the most likely the easiest for Claude. You want to go to Claude, you can go to Projects and create a new project. So for example, you can name it short form content, create project. Next, you want to pretty much just feed the document that you downloaded. So after you uploaded that document, you can just drag and drop it. You pretty much just want to tell Claude to interview you based on the framework. It's going to interview you in depth on your offer, on your positioning, on your business. And after you go back and forth with it, it might take a few 2 minutes, it's going to give you an amazing output. It will actually generate a document that looks a little bit like this. After you open it, it will display like on the right, it will pull up this side peek and you will be able to see the full research. So what you want to do is go to that dropdown right here and click download. And we are going to be able to use it for the other worksheet, which we'll talk about in a second. Quick pause. If you'd rather just have somebody to do all of this for you, give you all the ideas, scripts, video editing, and posting completely done for you, feel free to check the first link in the description. There's a video of me explaining how my company can do all of this for you. We have a great guarantee, but if you want to do this yourself, Let's continue. The second thing that you want to build with Claude is going to be your writing system. So I'm going to link another document in the description called the Reels Writing System Claude Prompt. It's again, it's going to interview and it's going to help you identify the identity and offer, which is your name, handle, title, flagship offer, credibility proof, your voice, how you talk, swearing level, signature phrases, what you never want to sound like, which means it'll make all the scripts sound like you in the future. Content patterns. So it'll go over some common content patterns, ideal client avatar, who they are, what they're embarrassed to admit, et cetera, et cetera. And that's why you created that previous worksheet a few seconds ago, because then you can feed it into this one and it will give you a great output. Funnel and CTAs. So if you have any specific funnels that you have, you can let it know here. It will interview you, like I said, and hook preferences. So like I said, you want to go to File, Download, same thing. You can download it as Markdown. You want to go back to the project, just start a new chat, start a new project. By the way, always make sure that you're on Opus Extended Thinking. It's going to be the smartest model available. Again, you want to put that prompt right here, upload it right here. After you uploaded that file, pretty much tell, interview me, same thing, and go back and forth. And after it's done with the interview, it's going to ask you a lot of questions. And after it's done, you can pretty much download the output and I'll show you what to do with it in a second. So after you're done with the interview, with the second interview, you pretty much are going to get a similar document adjusted to you, to your voice. It will give you a lot of things you can, you can read through this, but pretty much same thing. You go to that dropdown and you click download right here. So what you want to do is go back to the main project again that you created earlier, and you want to upload both of these files as references right here. So your niche worksheet that you created earlier, and then your entire system prompt with what you sound like so it knows how to write the right scripts. So you click the plus sign and you upload both files from your device. You can even preview some of them, as you can see right here. What I would personally do is you even have this section for instructions. You can open the, the real writing system and copy this first section of this right here, copy this and go to instructions and paste it right here, just so it has the summarized version and you save instructions. Now from here, this is the entire system configured and you can start pretty much keep starting new chats about new projects, or you can just continue in one of the previous projects that you had. So now the entire scripting system is configured. We are going to continue to the next steps where we are going to be finding viral content, then feeding the transcripts to this system to rewrite them so they resonate with our specific avatar and they sound like us. For finding viral content, we are going to be using sandcastles.ai. There's a lot of similar software, but this is the one that I would recommend. We pretty much can search creators in the niche, sort by outlier score, which means we can find the best performing posts for hundreds of different creators in our specific niche, and then get inspired by those specific posts. We can save top 10 to 15 videos to your vault. We can also create wishlists of your biggest competitors. And like I said, we can copy the transcript of these posts to then feed into our scripting system. So how do you actually do it? Let me show you. So after you create an account on Sendcastles, it's going to look a little bit like this. You can create an account with Google. There is a 7-day free trial, and after that it is paid, but it's absolutely worth it. I'm not affiliated with them, it's just an amazing platform. First, you want to go to channels and describe your content or find a channel by handle. Now, the easiest way to go here is simply put your niche. Let's say online coach for busy dads. And just input it right here. As you can see, you will have a lot of fitness coaches in your specific niche. What you want to do is just go to add to wishlist and pretty much you can just spam this however many times you want. Sometimes it will not give you the best ones. So just skip this one, for example, and go with a few other ones. Bam, bam. And it will create your watchlist. As you can see, click save. Next, you want to go to videos and make sure you sort by outlier score, which means you can see their best performing content. For example, right here, you can see that this piece of content did however many X times better than his average video. This is this multiplier score. As you can see, you can see the views, you can see the click rate as well. So you can just scroll down and find the best performers in your specific niche. Again, if you see somebody that's not from your niche, you would just go to configure channels and just remove them from this list. So you can only see the people from your niche, right? Now to find the videos that are performing best right now, not like 5 years ago, you want to go to posted in the last. You can play around with these settings. So you can do posted in the last 3 months. You can do posted in the last 6 months. So you have a bit more variety right here. And pretty much as you can see, there's a lot of trending videos right here. So for example, the Laziest Ways I Stay Lean Working 50 Hours a Week. That's a great video idea. You can click save to vault scroll around through them and let's save, let's save a few videos, the ones that you think you could recreate, the ones that you liked, save to vault, and then you go to vault and here you can see your saved videos. Now from there you can click into each of them and find a lot more information about the posts. As you can see the transcript, this one is not a talking video. So let me just find maybe a talking one just so it's a better example for you guys. Let's say this one, you can see the transcript of the video, you can see the caption of the video, you can see the idea analysis of role topic, idea seed, unique angle, you can see the hook specifically, the type of hook, you can see the storytelling format and the visual layout. Okay. So there's a lot more you can add to projects, you can also create specific projects. There's a lot of different sections on Sandcastles. So you can also save hook templates and there's even more things that you can do right here. But the main thing you're going to use this for is going to be transcripts. So let's say you want to recreate this video, you love this idea, and let's say it doesn't even need to be specifically from your niche. As you can see, this is like a coach for women most likely, right? And you are a coach for busy dads. But that's the whole point. Since we configured the system prompt to write in your voice and tailor to your niche, you can pretty much feed this transcript and it's going to rewrite it for your specific avatar. So you go here, you go copy Transcript. Now we go back to Claude and you tell it, by the way, I use Whisper Flow to detect my voice. Now here's a few prompts that actually work with this system and that will allow you to pretty much extract the best out of those transcripts from the best performers in the fitness industry. So the first prompt can be, this is a transcript from a viral video, deconstruct it, give me the hook formula, the format, the subject matter, and the template, then rewrite it for my niche speaking to my avatar. So as you can see, we go back to the project that we created, you paste this, and then you want to paste the transcript. So going back to the sandcastles, I copy it again, copy transcript, go back to Claude and just paste it after this prompt. Make sure you use Opus, like I said, ideally Extended Thinking, so it can give you the best output. So as you can see, it's going to give you the hook formula, the overall format, the subject matter, the template, stop doing this if you want result, it's going to give you the template and then it's going to rewrite it for your specific niche. As you can see, it's going to sound genuinely like you. By the way, you can also tell it to write the caption of the post. So either you can give it inspiration from the original post. So going back to SunCastles, when you scroll down, you can see the caption. So again, you can copy it, go back to Claude here. Here you can just tell it, hey, can you rewrite this caption as well? And then just paste this caption and it's going to rewrite it specifically for you. If you just tell it how you would like to write the caption, or if you just tell it write a caption, it can also do it for you. Or if you want to get inspired from that specific post, you can also do it this way, and it's also going to adjust it to your specific niche. Sometimes, as you can see, it might not add hashtags. So tell it, can you add 5 hashtags and always do it from now on? As you can see, it's going to remember to always add 5 hashtags from now on. It's going to give you the, uh, the full caption. Now going back to the prompts to give you a few more ideas, you can do write me 5 top-of-funnel reels using the template from this viral video, for example. So you can again feed it a certain trust "Take the script of a viral video." It's going to give you a few different ideas based on this one. You can also do, "Take this video concept, but make it about a different topic, right? Keep my voice and avatar targeting." Another one can be, "Give me 10 hook variations for specific topic based on my avatar's biggest fears and desires." Another one can be, "This script is too long. Cut it to under 150 words without losing the punch." Or it can be, "Or rewrite it as a bottom of funnel piece that drives people to book a call." So as you can see, there's a lot of different options. Since top of funnel is going to be attracting a broad audience, middle of funnel is going to be nurturing, and bottom of funnel is going to be actually converting people into clients. So that is going be more of the transformations of your clients, client stories and stuff like that, or direct call to actions. Just so you have an idea what top, middle versus bottom means. So you have a great tool right here and you can pretty much tell it like, hey, can you write me 20 reels based on my avatar? And it's going to do it. It's going to deliver a document for you and you can tell it to rewrite it unlimited times until you are happy. So we can pretty much create a month's worth of content in like 5 minutes. Literally, you have all the scripts. You can tell it to also create captions every time it writes a script and you can pretty much just copy paste, copy paste, post, post, post, post, post, you know? So it's so easy these days create viral content literally within 5 minutes. So just to give you a quick summary, first you want to run the niche offer research prompt, answer every question, get your full avatar, niche, and offer document. Next, you want to run the interactive system build, answer every question, and get your master system prompt. You want to create a Claude project, paste the system prompt as the instruction, and upload the research doc as knowledge, both of them. Next, you want to open Sandcastles and do it on a continuous basis, find at least 10 viral videos, copy the transcripts. Then you want to paste the transcripts into your Claude project, ask Claude to deconstruct and rewrite, and test some of the different prompts that I showed you. And you film, You can also feed your own viral content back into Claude and you repeat this every single week. So that's it for this video. Again, if you would rather just have somebody to implement all of this for you, give you the trending ideas in your niche, give you the editing, post all the content for you, tailored to your specific avatar, feel free to check the first link in the description. We create all the content for you. We run your ads. We place a DM setting team to book anywhere from 30 to 60 qualified sales calls every single month on literally on autopilot for you. This system is extremely powerful and it will help help you automate your content creation a lot. You can post a lot more. Like with this system, you can start posting 2 to 3 times per day because it's so easy. It's so automated, right? Now, again, if you like the video, make sure to like it, subscribe to see more videos like this, and I'll see you in the next one.










