In this motivational sales monologue, Maciej Choromanski addresses fitness coaches who hesitate to charge $3,000–$5,000 (or more) for their services. He argues that such pricing is justified because the coach’s work fundamentally transforms a client’s health, confidence, relationships, career prospects, and lifespan. Using a vivid client scenario—an overweight, low‑energy 35‑year‑old man whose life improves dramatically after a year of coaching—Maciej illustrates the massive value delivered. He compares the fee to everyday expenditures (e.g., $10 a day on Starbucks) to highlight the relative affordability, points out that many coaches already charge $10k–$20k+, and emphasizes that undercharging stems from a distorted self‑perception rather than market limits. The core message is that coaches should recognize and price the life‑changing impact they provide.
Chapters
So you think they won't be able to afford the $3K, right? Listen, man, like, think about it this way. Your client spends, let's say, $10 a day on Starbucks and junk food. That's like $3.5K a year, even more. Across 30 years, let's say, of their life, that's over $100 grand spent on something that is literally poisoning them slowly, right? Now you can change their entire life for $3K, $5K, and you're sort of embarrassed to charge it, right? From what you're saying, something is broken, man. Like, I'll be honest with you, something is broken in how you see your own work and what you're truly worth. Because like a corporate professional, let's say, that's the niche, right? Maciej comes to you, 35 years old, 40 pounds overweight, and like energy gone. His wife is not looking at him the way she used to. Kids see him as this like tired guy, right, out there who just works too much. He hasn't respected himself. Like he looks in the mirror, he doesn't like what he see. It's been like that for like 10 years. 12 months with you and he's down, let's say 40 pounds, you know, training 4 days a week. You know, he has some muscle on him. He feels great. Energy is back. His wife is looking at him differently. His kids seeing him literally like a superhero, an example to follow, you know. He gets a promotion in his job because he carries himself differently. You know, he's more confident in the meetings. He's literally projected to live, let's say, 10 years longer than he could have without you, without this transformation. You literally changed the entire trajectory of his life, you know, his marriage, his career, most importantly, his relationship with himself. Does that make sense? The next 30, 40, 50 years of his life, however long he will live, he lives as a completely different person. You're not undercharging because the market won't pay more. There's coaches charging $10,000, $15,000, $20,000, even more. You're undercharging because you don't see what you're actually selling. You know, you think you're selling workouts and meal plans, but you're literally transforming somebody's life.
