An authority hook is a quick opening statement that shows off a striking result, like rapid weight loss or Stanford admission, to prove you know what you're talking about. When viewers see a real outcome they want, they watch the whole video.
This is an authority hoop.
I lost over 30 pounds in 4 months, and here are the 5 things that I would do if I were to start all over.
And this is an authority hoop. Took me 10 years to learn this, but I'll teach it to you in less than 1 minute. And this is an authority hoop.
My student got to Stanford with zero extracurriculars, and here's how.
And this is an authority hoop.
If I ever made it to news, I thought it would be for something illegal. Turns out it's for losing 10 kgs.
If your views look like this and you want to take them to this, Start using authority hooks. If the viewer wants to achieve the dream result that you stated in your hook, they will watch the video all the way to the end, increasing watch time and views. So start using personal or client results like this in your hooks and follow for more valuable tips.
