Maciej ChoromanskiFounder, SocialFlow · Founder at SocialFlow

Burned money on ads? This is why

19 May 2026 · 1 min

Watch on YouTube

1:22

In this video, the speaker argues that coaches and small businesses who waste money on paid advertising are not failing because of the ad platforms or agencies, but because their offers cannot survive cold traffic. He explains that a weak offer can still succeed with warm traffic (referrals, organic) but will flop when presented to strangers. The core solution is to achieve true offer‑market fit by speaking the exact language of the target avatar. He advises listening to sales calls, noting the specific words prospects use to describe their problems and desires, and then embedding those phrases (e.g., "lose the gut" instead of generic "lose weight") into the offer, ad copy, and content. By mirroring the avatar’s painful vocabulary, the offer feels personally understood, increasing conversion from cold traffic.

Chapters

Okay, so you're saying that you spent a couple grand on ads, a couple dozen leads, most were unemployed or broke, some wanted a free program, right? The thing is, ads aren't the problem. Like, your offer simply cannot survive cold traffic. The thing is, like, most coaches try ads and come back with the same story. Like, they hired someone, spent thousands, they pretty much blame the agency, they blame Meta. Ads don't work for me, bro. Like, a shit offer can survive on warm traffic, you know, referrals, organic. Like, it's easy, but it cannot survive on cold traffic. When a stranger sees you for the first time randomly. Most of the time, that's not the agency's problem or the algorithm's problem. Are there shit agencies out there? Yes, but that's usually not a problem. So like, your offer should use the exact words that your avatar uses when you explain it. They should feel like, oh shit, like, this is literally for me. But how do you do that? First, understand exactly what your avatar wants. Second, take notes on sales calls on words they use to describe their problems and their goals, and then quote those exact words, like "lose the gut" instead of "lose weight." you know, "Luz de mamboch" instead of "lose weight." Take notes on the exact words that they don't like. So the painful words for them, like, "I'm stuck, I'm afraid, you know, I feel like shit." These are the words that your avatar uses. Use those words in your offer, in your content, in your ads, because then the offer is tailored to them and it's all that matters. They feel like, "This person understands me more than I understand myself."