When a prospect asks your price, don't answer yet. Revealing the cost first makes them judge on price alone instead of value. Ask qualifying questions about their situation and pain points first, then frame your price around the solutions you'll provide.
When someone says, "How much do you charge?" You better not give them the fucking price. Because if you do, they're going to judge your program based on the cost, not on the value that you can provide for them. Instead, say, "Listen, I've got programs that fit all budgets, but first, mind if I ask a couple of questions about where you're at now to see if I can help or not?" Now you can use their pain points and goals as ammo to hit them before you drop the price. Boom, you just made money.
