Never quote a price when someone asks how much you charge. Instead, ask about their situation and pain points first, then present the cost after you've shown the value. This way they judge on what it solves, not just the number.
When someone says, "How much do you charge?" You better not give them the fucking price. Because if you do, they're going to judge your program based on the cost, not on the value that you can provide for them. Instead, say, "Listen, I've got programs that fit all budgets, but first, mind if I ask a couple of questions about where you're at now to see if I can help or not?" Now you can use their pain points and goals as ammo to hit them before you drop the price. Boom, you just made money.
