When a prospect asks your price, don't answer yet. Ask questions first about their situation and goals, then frame your value before naming the cost. This way they judge you on what you solve, not the number alone.
When someone says, "How much do you charge?" You better not give them the fucking price. Because if you do, they're going to judge your program based on the cost, not on the value that you can provide for them. Instead, say, "Listen, I've got programs that fit all budgets, but first, mind if I ask a couple of questions about where you're at now to see if I can help or not?" Now you can use their pain points and goals as ammo to hit them before you drop the price. Boom, you just made money.
