A fitness coach shares a sales tactic: offer a full refund plus $20 for pizza if clients complete all workouts and check-ins but don't lose weight. The speaker claims this removes perceived risk and can double sign-ups, and provides the exact script to pitch it.
Here's how to 2x yourselves in your fitness program without actually changing anything in the program itself. It's called the conditional money-back guarantee. Most people are scared to drop money on a fitness coach because they know their lazy ass probably won't stick to it, so you need to remove that risk for them. Here's exactly what to say after you drop the price. Also, I'm so confident that this program is gonna work for you that it comes with a money-back guarantee, meaning if you complete all your check-ins, you check into all your workouts, and you still haven't lost the weight, I'll send you all your money back, plus I'll send you $20 for pizza. And the best part is you'll never have to get that refund because anyone who actually does all that stuff will get results, and And just like that, you close 2 times more people. Follow for more value.
