How to DOUBLE Your Revenue Without More Calls 2026 (Online Fit Coaches)

Maciek Horomajski shows fitness coaches how to double revenue by improving show rates and close rates without more sales calls. Moving from 60% to 80% show rate and 30% to 45% close rate can lift monthly earnings from $10k to $21k per client at $2,000. The system uses qualifying DMs, a high-conversion thank-you page with video and social proof, and a pre-call video that showcases transformations and handles objections.
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Hey, it's Maciek here and welcome to the video on how to literally double your revenue without booking a single extra sales call. I've combined a lot of different mentorships, sales mentorships, business mentorships. You'll not find this method anywhere else, I can guarantee you. And you can implement this today. We are going to manipulate certain metrics in your business. We are going to improve certain metrics that will literally double your revenue and you can do that basically by tomorrow. So if you don't know who I am, my name is Maciek Horomajski. I'm on a mission to help online fitness coaches systemize their businesses so they can enjoy more freedom and make getting new clients easy. So let's jump straight in. If you focus on one thing, if you watch one valuable video on YouTube today, it's going to be this one. So I'm going to give you everything step by step. So let's jump straight in. So let's do a quick calculation. Imagine you're booking 30 calls per month, maybe a bit less, maybe a bit more. It's still going to be applicable. With an industry average 60% show rate and about a 30% close rate, you're closing about 5, 6 clients per month, right? High-ticket clients. We're talking about high-ticket clients. What if you could get your show rate from 60% to 80% and your close rate for 30% to 45%. Can you see the difference? You'll be signing 10 to 11 clients every single month at $2,000 per client, depending on your pricing of your packages, obviously. That's $21,000 compared to just $10,000. You can literally double your revenue without posting new content, without running ads, without doing anything else compared to what you are doing right now besides improving your pre-call process. So fixing your pre-call process is literally one of the highest leverage things. To increase your revenue. As you can see, because you can implement this basically today, tomorrow, it'll take you maybe a few hours and you can literally double your revenue. So let me show you the tactical steps. Now first, I also wanted to give you some methods on how you can actually qualify people before the calls, not only to increase the show rates, close rates, but to just not waste time on calls with people that are not qualified because we've all been there with people that just don't buy. So first we need to actually qualify them in the DMs and we don't want to price drop definitely because they're going to ghost you. So that's not the right way to qualify them. You shouldn't be asking questions like, what do you do for work? Or how much money do you make? Because it sounds weird. It's not natural to ask this as a fitness coach, right? That you just met on the internet. Instead, we frame our questions around their fitness goals. So there's a few questions that we give our appointment setters that work on our clients' accounts. However, these are the two that you can implement yourself. So the first one is the age question. By the way, how old are you? Just trying to get a better sense of your metabolism. And second, the job question. And to understand your activity level, What's your job like? Like, is it more mostly sedentary or more active? This way they will reveal what they do for work and they will reveal their age, and you can immediately disqualify them if you very much wish to do so at this stage. The second step to qualify them is to ask questions in your booking form. Most of you guys use Calendly, so you can ask a question like this: if we both agree that my coaching is the perfect solution for you, what range would you be comfortable investing to reach your goals? You can put a few example ranges. Obviously, if you charge more, those ranges should be a bit higher. If you charge less, it can be a bit less. So 0 to 1,000, 1,000 to 2,000, 2 to 4, or 4+. Everybody who selects 0 to 1,000, you can potentially disqualify them. Now, a word of caution. If you're making less than $10K a month, I would still take every single sales call because that person might refer a friend or come back in a year when they can afford it, right? So don't leave opportunities on the table unless you are genuinely that busy. And most of you guys are not too busy Taking sales calls is the highest leverage thing in your business because you can hop on a call for an hour, you can make a grand, 2 grand, 3 grand, right? Even if they will not buy now, as I said, they can refer their friends, they can potentially come back to you in the future, and now you have a client out of nowhere, right? So it's definitely worth it. Like you probably are not that busy that you cannot take a call. So use an application form to gauge financial readiness, but don't be afraid to take calls with potential future clients. It's just, you know, you're just putting in reps. Improving your sales skills. It's always, always worth it. Now we're getting to the sauce. How to create your thank you page. This is the lowest hanging fruit and makes the biggest freaking difference. After somebody books a call, they should be redirected to a dedicated thank you page that does the selling for you. By the time they show up to the call, they will know already who you are. They will know basically everything about your program. You already overcame all the objections and you can even reveal the price possibly if you work in a more sophisticated market. Before the call as well. So to understand the foundations, I'm going to show you an example of a page that we built for one of our clients. Almost done, follow the steps below to confirm your call, which indicates that they're not done yet. They shouldn't leave the page, right? So by the way, they're redirected to this page automatically after they schedule a call. You can set it up in any Calendly or any other software that you use for your calendars. So you really want to have 3 elements on this page. First, your post-booking video, which is a short video congratulating them, setting expectations for the call, and giving them an incentive to show up. This way you can increase your show-up rates. It can be, for example, a free ebook or a customized roadmap, you can just frame it as like, hey, we are going to build a custom roadmap on the call and they will be still incentivized to show up more. Even if it's just like, hey, I'll build the roadmap and to follow the roadmap, you actually need to buy my shit, you know? But like, it seems like they're getting something for free. Second, this is huge. This is freaking huge. I've never ever seen a business mentor for fitness coaches teaching this, but it makes such a ridiculously big difference. You want to put an FAQ section, which is answer your most common questions about the program. This pre-handles objections before you get on the call. And we don't want to just push like text. We want to record specific videos overcoming specific objections. And as I said, I'm going to show you an example in a minute. And lastly, social proof. So a wall of client transformations, testimonials, and screenshots of client messages. A well-structured thank you page can increase your show rate and close rate by about 10 to 20% on its own. The show rates can go up by even 30%. The close rates, obviously it's a bit harder, but it's realistic to increase it by about 10 to 20% as well. So to show you an example, for example, for one of our clients, almost don't follow the steps below to confirm your strategy goal. This will help us hit the ground running. Running and prevent the call from being canceled. As I said, you want to place a video like this. I'll show you a presentation for this in a second. I can actually show this now. So you want to have something a little bit like this. DM me confirmed. Basically, hey, your spot is just temporarily reserved. You need to DM me this word. So you like further get them to do something, right? So they definitely don't forget about the call. This way you can increase the show up rate. And like I said, you also tell them that you're going to give them some free value right away to get started on the right foot. Show up to the call, check your email, confirm your call. It's very important because these days sometimes your calls might not be added to people's calendars automatically. They need to go to their email and it might even say that it's an invitation from an unknown sender, which means it will not— it might look scammy, right? So you need to tell them, hey, this is normal. You just need to go to your email, confirm this, confirm this on your calendar, because otherwise they might not get the reminders. They might just forget because it doesn't show up on their calendar. Be ready to learn and ask questions if you can make it. Life happens. Just let me know. Unfortunately, if you go and no-show, you won't be able to book a call in the future. Again, you kind of tell them, hey, it's your only chance, right? You don't give them like chances to reschedule unless they let you know in advance. Next, you need to tell them like basically what they can expect on the call. So on the call, you're going to deep dive into your biggest struggle, you know, your goals, and we will set you up with actionable advice and game plan on the call for the next few months. If it makes sense for both of us, we will extend you an invitation to join our coaching program, which means basically you tell them, hey, you're going to be pitched, right? This could be you and a bunch of testimonials. We will chat soon. And again, you tell them to DM you confirmed to further like engage them, right? So they keep doing something before the call. It's not like you just booked a call. This is a huge problem because a lot of coaches just book a call. It's like a transaction and that's it. You know, you still want to like have some kind of engagement with them after they book a call. So that's basically this video. Next, you want to, as I said, it's very important. You want to tell them to check the email and confirm the call. And you should ideally place a screenshot here as well of what that will look like on their end. You know, they usually probably don't Every day from Calendly, right? So you need to show them exactly step by step what that will look like. Next, we have the FAQ section. And this client in particular, they have not built the entire library of their videos yet because this might take you maybe a few hours, a few days, right, to sit down, record, plan the videos. I can tell you that the base videos that will be the most useful will be like, okay, what's included in the program? How long does it take to see results? How much does it cost? And you basically don't— ideally, you don't want to reveal the price. Just tell them, hey, it depends. We have programs that fit different budgets. But for example, how— what's kind of the commitment investment of my time. You know, you just overcame the 4 biggest objections that would possibly show up on your sales call, which means obviously you can do more, ideally do more, but I gave you just 4 very easy to implement. You can just sit down with your iPhone selfie mode, record them, place them on a page. By the way, we build this in GoHighLevel. You can use really any landing page builder or like any page builder. You can use Lovable. Lovable is great. It's an AI tool. Basically, you can just type in with text. It will create an entire page for you. You can replace the video. So it will be very, very easy. So that's one of the videos we have, how to burn 15 to 20 pounds of body fat in 90 days. So I'll show you, it will actually be on the next slide, uh, of why we create a video like this. Like I said, if you cannot record the videos now, we can do something like we did with this client because they have not recorded them as well. So you can just put a text FAQ section, right? What's included in my program? How long is the program and how much does it cost? How long does it take to see results? How much time does it take? Do I have to restrict all of my favorite foods? How is your coaching different from other programs I've tried? What if I don't get results? Why should I pay for coaching when I can do it myself? So basically, these are all videos that you can make. Like I said, these are great ideas for videos that you can implement and you can just embed them on this page. I personally really like Wistia, Wistia, this website that allows you to basically embed videos. It looks very, very nice. And I'll show you the example of this video in a second. Next, we have social proof, a lot of it. You need an entire wall where it's like hard to even scroll through all of it because there's so much. And the key with this is don't fabricate. I mean, don't take messages from your clients and put them on some sexy, you know, testimonial templates with stars and stuff like that, because then everybody can fake this. But if you take screenshots just like here, right, I can even zoom this in. If you take screenshots like this, there's no way to fake it. Taken straight from the messaging platform. So it looks very authentic, very natural, and people know that it's real. Again, before and afters, specifically for fitness coaches, right, that help people lose weight. And next, you can even do a, like, quick About You section, because especially if you run ads, there is going to be a lot of cold traffic, so they have no clue who you are, you know. So that's why it's important that you place a page like this, uh, here. Now, if you mainly use organic, it will not be necessary because people already know who you are, right? Now, going back to this video, this is essentially a pre-call VSL. This is probably the most important asset that you can build, and I will show you how we structure it. We have a template that we give to our clients, but I can show you an example of what that can look like. Okay, so you want to give them like a big promise. Before and afters. If you've been trying to lose weight, this video will change that. I'm going to show you exactly how clients are used— are getting this result without things that they don't want. Again, you want to basically blast a bunch of social proof in this video. You want to show as much social proof. You want to show them why all of the methods that they tried failed. You want to overcome all of the myths in their head, all of the potential objections. So by the time they show up to the call, You literally overcame any potential objection with that page and also with this pre-call VSL. So that was first slide. Second, you can introduce yourself. Again, it will be important when you run ads specifically. What you will learn today, what you can expect if you follow along. Again, a bunch of social proof. Probably what you're struggling with right now, what you want, why you're stuck, how to break free. You want to break them through that, walk them through that transformation, you know, and especially you want to emphasize that you need accountability. So hire a coach. Hiring a coach is a great choice. You know, this is a free training on how to lose fat, but essentially you're framing them where like they know that like, okay, I can do it myself and waste time, waste money, trial and error, you know, waste my resources, or I can just hire a coach. You know, I need accountability anyway. The smart people hire coaches. That's how you want them, their brain to think after watching this video. It takes this, this, and that to see a successful transformation. First, mindset, nutrition. I'm not going to read through all of this. I know I'm not going to bore you, but you can stop it If you want, you want to give them genuinely some value. TDEE, most people don't know this. So what you should focus on, what most people focus on, right? The wrong things, just cardio. You actually don't need all of that. You kind of break their beliefs, limiting beliefs. Then you tell them about habits, right? What you need to get started. You need to stop wasting time trying, you know, wasting thousands of dollars on supplements, on programs, on gym subscriptions instead of just hiring a coach. Like I said, it should be very, very valuable. You know, you can post that on your YouTube, you can post that on your Instagram. However, it should— the next logical step after watching this video should be like, I can do this myself and waste a shit ton of time and money, or I can just hire this person. And you've built so much trust by the point they finish this video because you've shown them so much social proof. So the next logical step is just to hire you, right? So you can post this on your YouTube if you want. You can also obviously send that before the call to the person directly in the DMs, or you can embedded on the page, on the thank you page as well. Here's what's possible. You actually want to be plugging this into like different slides here. So like, hey, we have this nutrition method using this exact strategy, helped my client get this result and be in depth. Don't just say Mike lost 5 pounds. Nobody cares. Tell like Mike, the dad of two, you know, struggling with his, I don't know, like his sex life and his family. He felt like he wasn't the role model for the kids. Go in depth because that's what people care about. Now, this is the most important point. Like I said, you have two choices. You can do it yourself. You know, struggle with this, it's high risk, or we can do it together. It's low risk, no guesswork, proven systems, and you can save time. What you can achieve if you choose path 2, if you buy my shit, busting the myths again, you actually only need this much time. You know, time is not the problem. You can do this at home. You can travel, you can eat good foods. You don't need perfect genetics. It's not too late to start. And just list the most common objections that you get from your clients. From here, you have a choice. You give them literally like an ultimatum, like a choice. Stop guessing, get the support and accountability you need, or continue to spin your wheels in circles. And then you actually want to introduce your program, place your logo, whatever, and just introduce everything that's in your program. Now, what's super important here is that everything should sound branded and you should have a unique mechanism. So instead of saying, I'll give you a meal plan, that's boring. They've heard that before. You need to tell them you are going to get this Food Freedom Formula or something else. I would say this one is overused as well by this point, but just give it cool names, especially like focus on the benefits. Don't focus on like you get 2 to 3 meal plans per week. Like nobody cares about that. That, you know, but give them like a high-level overview, but focus more on what they actually want and the goals and, you know, the confidence that the body that they will get thanks to these features that you have in your program. It's not that hard. You just need the right support. And then at the end, like I said, it can be a video on its own. You can post that on your YouTube. You can tell people, hey, comment this word and I'll send you my free training on how to lose fat in your Instagram videos and funnel people into this VSL from your Instagram and frame it as a free training. Or you can place it on your thank you page as well. And it will do an amazing job before the call because here Like I said, if you place it on YouTube, on your organic content, you know, et cetera, you can just tell them, hey, if we haven't chatted yet, just send me a DM with the word transform and you will start getting some leads, like new leads. But you can also say like, hey, if we have already chatted, I'm excited to hear from you and give you more info or chat soon. So that was this video. Like I said, you can place it here on the thank you page. You should ideally also have those, what we call breakout videos, which is these FAQ videos. So a few examples, like I said, what's included in the program? Do I need to cut out all of my favorite foods? How long does it take to see results? How much time does it take per week? Week, and you want to overcome as many objections as you can. And I showed you actually a few more examples on that thank you page as well. Next, like I said, you cannot treat it like a transaction after somebody books a call. It's not like, hey, send them the Calendly link, hey, book in here, let me know once you're done so I can confirm on my end, and then crickets. It shouldn't be like that because then they feel like they are being sold. It shouldn't feel like that. So you want to continue the conversation after they book. Don't let the conversation die. Ask them where they're from or how was their week. Send them the link to the thank you page again to make sure they definitely saw it, right? Because again, we have that VSL, we have those breakout videos, those FAQ videos on that page. So it's super key that you can send it to them a few times. You can, even if you have any post-booking automations where they get emails and stuff like that, you want to be constantly pushing them to see that thank you page and watch all of the resources there. Also answer as many questions as you can before the call. So ask them, hey, do you have any questions before we chat? Maybe about how my program works. Now the last key here to activate some reciprocity in the prospect's head to make them show up and be more likely to buy on the call is to record the night before selfie video. So this is a complete game changer. The evening of the call, send a quick personal selfie video. It should feel unscripted. Now, to be honest with you, you can actually script it out because you can just say, hey man, what's up? Instead of saying, hey Kevin, what's up? If you have time, do it personalized because they will be more likely to see that it's actually for them. If you don't want to do that, you can also templatize it. But key is make it look natural. Don't just sit in your room with a freaking camera in a perfect setup because then they know it's scripted. Just walk around, you know, whatever, and just record the selfie video. The script is, hey man, what's up? So we're booked in for a call tomorrow. Super excited. We're going to go over the things you struggle with right now, your fitness goals, and build a game plan to help you get there. Bring a pen and paper. It's going to be awesome. Speak soon. This personal touch builds a massive amount of goodwill and makes them feel accountable to show up as well. Because again, people want to reciprocate because you just did something for them. It feels personal, even if you scripted it out and you prerecorded it. but it feels personal, so they will be more likely to show up. And also, back in the day, we used to send it on the morning of the call. However, they may have already— their plans may have already changed, right, by the morning. But if you send it to them before the call, they may just let you know that, hey, I actually need to reschedule, you know. But if you send it too late, the next day, the morning of the call, they have probably already forgotten about the call. The plans may have changed, you know, and they will just no-show you. Now, the strategies we've covered are the 20% of effort. And will get you the 80% of results. There are a few more strategies that we implement with our VIP clients. You can create automated email and text sequences to nurture leads between booking and the call. This is absolutely huge. That itself can also increase your close rate and your show up rate. And this is a more advanced strategy, is implement ad retargeting. So show objection handling content to people who have booked a call. So you can retarget people that booked calls with ads on a very small budget and push as many of basically objection handling videos before the call to frame them. And they will see 10 to 20 of these small videos before they show up to a call with you. So all the objections, all the possible objections will be overcome. Okay. And it's huge. It's huge. But it's a more advanced strategy that we implement with our VIP clients. And it's not a, it's not necessarily simple to set up. So that's why I didn't really want to include it here. So that's that. Now, if you struggle to get clients or keep clients or cannot for the life of you figure out how to grow your online fitness coaching business, feel free to check the first link in the description. It's not a webinar or a free training. It's a video of me explaining how my company can help you solve the problem. What guarantee we have. If there's a gap, you know, you are here, we have the solution. You can— we can just bridge the gap, but you don't have to check it out if you don't want to. I don't really mind. If there's any questions that you have about this process, shoot me a DM on Instagram, or you can also comment and I'll answer any questions. If you like this video, there's a button for that. So make sure you click it if you did and make sure to subscribe. If you want more videos like this that keep you watching until the end. Thanks so much for watching. I really appreciate you for watching and sticking to the end. And hopefully you can implement the system, see insane results like our clients do. So yeah, drop any questions, any comments, and I'll see you in the next video.










