How to get 3-5 clients / week as an online fitness coach using IG stories

Maciej Horomajski breaks down an Instagram Stories system for fitness coaches to land 3-5 clients weekly. Post Connection and Social Proof stories daily, then run a weekly CTA schedule: hard ask Monday, freebie Wednesday, soft ask Thursday, primary Sunday. Use polls as primers to boost reach, then convert engaged followers with a DM script that uncovers goals and books discovery calls.
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Hey, it's Maciej here, and in this video I'm going to show you exactly how to print money on Instagram Stories. And somehow I've spent tens of thousands of dollars on mentorships and not a single one of them addressed some of these things, and some of them I invented, and it's helped book my clients hundreds and hundreds of calls by this point. So in this video, I'm not going to hold back anything. You're gonna get all of it, and I'm absolutely confident that you can get a bunch of calls booked just by following these strategies literally tomorrow. So if you don't know who I am, my name is Maciej Horomajski, and I'm on a mission to help online fitness coaches systemize their businesses so they can enjoy more freedom and make getting new clients easy. So let's jump straight in. I'm going to show you everything step by step, how to convert them into DMs, what to say to convert them and book calls. But first, we need to understand the basics, because like with everything, like you go to the gym, right, you need to understand the basics, how— what the progressive overload is, etc., etc., because otherwise you're not going to get results. Even if you get a bit results, you're going to struggle in the long term. So I'm going to show you exactly so you understand what you need to be doing on a daily basis so this strategy can actually work. So first things first, there's really 3 types of stories. There is the connection aspect, the social proof aspect, and then CTS, which is the really the sauce that I'm going to show you in this video. But without the first two, nothing else is gonna work. So I need to emphasize how important it is. So when it comes to connection content, talk to your audience daily and document your day. Now this is very important because you are building something called a parasocial relationship with your audience, which means that, you know, these celebrities, right? These kids that just love celebrities and they would jump into fire for their favorite celebrity. It's the same when you show up to your social media and you genuinely show yourself. Now, this is what is very important, that this is unscripted. You need to be yourself because people need to start knowing you as a person. Like, the market of, of online fitness coaches, like, the number of coaches entering the market increased by 44, 54% within the past 3 years, which means that there's so many coaches in the market. And if you don't stand out because of your personality, you're going to blend in with everyone else. So that's why it's so important, and it's becoming more and more important. Now, What to do on these stories? Show the food you're eating. Tell them what you're doing throughout the day. Talk about the mindset shift or breakthrough. Share wins or lessons learned. Show behind the scenes of your daily routine. And what's so easy about this is you don't have to script anything out. You just talk to the camera, right? You can be showing you driving with your kids. You can be showing your meals. You can show yourself in the gym. You can put like a motivational quote on top of your gym video or like, okay, hey, I just hit this workout. I wasn't motivated today, but I still push through. Just motivate your audience and show that you're living a fitness lifestyle. Now, what is really going to help you sign more clients, and you need to be posting this once to 2 times per day, and when it comes to social proof, this is really what's going to help you get more clients. You need to be posting at least 1 social proof slide every day. Without this, this is where most coaches struggle because they don't want to post because they want to— they don't want to seem too salesy. Well, would you rather not have money and not seem salesy, or maybe seem salesy for 1% of your audience, but actually make money? Well, I think the choice is simple, right? Post this at least once a day. And a lot of coaches think that it's just before and afters, and that's why they feel like it's salesy, because it's really boring and it's repetitive. But it can be the most dramatic before and after. Yeah, my client lost X in Y time, right? But it can be the same before and after, but you can do progress update every week. If you don't have a lot of clients, you can be just posting progress updates every single week of the same client. You can also screenshot messages from your clients, you know, or they send you like a message on WhatsApp or training rides. You can also screenshot their Trainrise graphs, like they lost weight. You can screenshot their first message they ever sent to you. You know, I'm struggling to lose 20 pounds. I've been struggling for 2 years. And now you can screenshot a message when they just messaged you, hey, I just lost my 5 pounds. I feel so great. I feel so confident. And there's so many different ways you can start posting social proof in your content. And then you have the call to actions, which is what we're going to cover next. But this is so important that you do all of this on a daily basis. This at least once a day. This 1 to 2 times per day, and this is going to allow you to make a lot more money. Because the way I want you to look at your social media and this whole thing is like a bank account. And I love this analogy. When you post content and when you post these stories, you input, you basically, you know, deposit money into this bank account. And when you input, when you deposit this money, if this content is actually good, if you are doing it consistently, you have these chunks of money here, right? And then when you do a call to action, you can actually withdraw money from here. And if this is actually good, it's going to allow you to withdraw this and ultimately make more money from this. But if you, on the other hand, like if you're not inputting or if you're inputting bad content, it's not valuable and you're not doing this consistently, well, there's nothing to withdraw. And this is where most coaches struggle and they wonder why they're not booking calls. Where it's because you are not consistent with your approach and the content that you are posting is also not valuable. The content that you are posting, I'm going to do a separate video on content, but it needs to be so valuable that people could get results without hiring you because they're going to judge your paid program on your free content. So if they can get some results from your free content because the tips are so good, they're going to want to hire you because like, if this stuff for free is so good, like, I wonder what this guy's paid stuff must be, right? And that's why they're going to hire you. And the reality is also like, I wouldn't worry about this because like most people struggle to be consistent. Right? So even if they lose 5 pounds with your free content, they're still gonna need to hire you to lose weight long term. That's why I wouldn't worry about this at all. Now, this is what to post on a daily basis. Now, when it comes to the schedule, I'm going to give you the exact schedule. On Mondays, you want to post hard call to actions. On Wednesdays, freebie call to actions. On Thursdays, soft call to actions. And on Sundays, primary call to actions, which is something I don't see a lot of coaches talk about. And I'm going to show you a ninja trick that I've never seen before because I invented it, but it can double or even triple the number of views that you're getting on your stories, and you can make a lot more money. Now we're going to jump into all of them step by step. Now, how to 10x story views using primers. So primers are ways to encourage engagement which will push the story out to more people. The thing is that when you post this primer, you basically want to just farm as much engagement on it as possible. And this way, when you post your hard call to action tomorrow, which is the post when you directly ask for clients, there's going to be a lot more people viewing this hard call to action, which means you can ultimately make more money. Now, we, as I said, we strategically use these before our call to actions. Now, you don't have to post it before all of them because we have different types of call to actions. You can do that before the hard call to action. So when you post the hard call to action on Monday, you can post the primer on Sunday, which is the day before, right? Now, what is the— what are some examples of the primers? You can post a— I would usually recommend a poll for sure. These get the most amount of engagement. A few good examples: what's more important for getting that toned look and losing fat? Your training, your nutrition. And as you can see here on the screenshot, this account has about 30K followers and it got almost 600 votes here. And this was like within like 10, 12 hours, which is crazy, you know? And you can get these types of views, you know, 20,000 views, which is crazy. Most of you probably have like between, I would guess like between 100 to 5,000 on average. If you can do this, you can triple, quadruple, 10x your views. You can try this for yourself and you're gonna get amazing results. But there's even more examples. What's your favorite carb source? How many days a week do you train? you know, what do you do your cardio before weights, after weights? You basically just want it to make it a very simple poll that everyone can answer, right? How many days do you train? Like every single person that goes to the gym, there's no reason to not vote on this poll. You know what I mean? The key with this is make it as easy as possible. Don't ask people what's your biggest struggle because then like some people don't want to share it, right? But if you make it like what's your favorite carb source, rice or potatoes? Like I know like you can just be laying on the couch and you can be watching Instagram and like, 'Yeah, let me just vote here,' you know. There's no reason not to. But I'm going to show you a secret trick that can amplify the results that you can get, and this can allow you to get views like this. So if you move the poll to the right side of the screen, there will be a lot of people that will click it by accident, right? Because they're— when they're like swiping through stories, they are constantly clicking here to the right, right side of the screen. You can actually move it a bit higher so they definitely click it. But this is what's happening, right? And this can double or triple the number of votes from this trick alone because people are gonna be swiping and they're gonna click it by accident, but Instagram will still count them as somebody voting on the poll, and it will still, you know, push your, your— this one story to more people, and it will also increase the number of just people viewing the story in general. And this will massively boost the engagement, and Instagram will push the story to even more people, and Instagram will retarget all of the people that vote on this poll tomorrow. More people are going to see your direct ask for clients, which means you can of course get more clients. So let's get into the hard call to actions. This is basically where you again like directly ask people to work with you, and this is where you're going to be getting most of your leads from. And this is what all the biggest coaches say, like Instagram is really the bread and butter of, of how you can get clients, and you're going to be getting most of your clients from your, from your Instagram stories, and specifically from these hard call to actions, like directly people interested in your coaching. So here's how to do them. Again, thanks for the, thanks to the fact that you posted the primary yesterday, this story is going to be seen by significantly more people. You can double or triple. Now, what's the, what's the timeframe between these two? Basically, you want to post this one, you can wait like 12 hours. I would post this one like on Sunday afternoon, you know, and then just post the hard call to action on Monday morning. So this one can still be active because it's still getting views and it's pushing people to this one. And so you don't have to delete this one before this one, but before you post this one, you want to delete any previous stories. But I'm going to get on that and get to that in a minute as well. Now, what are some of the examples of the hard call to actions? For example, who wants to lose 10 to 15 pounds by the end of August? Of course, you can change the month. I'm looking for free woman. I need to lose 10 pounds. Me, not fee— not me, I am fit already. And you can show like a client before and after. Now, the key is why do we add these negative comments here as well, negative votes, because some people that are like your haters, we can still utilize their attention because when somebody votes here, Instagram will still— like, it doesn't matter for Instagram which, which option, you know, people choose. It matters that people are voting. So even if you have had some haters that say like, uh, not me, I'm fit already, or whatever, Instagram will still count that as engagement and it will push your story to more people. So you always want to add a negative option here as well. Now, more examples: I'm looking for 5 women who want to get rid of their stomach flap and jiggly arms. You know, you must be— you can add some requirements. Now, as you As you can see, there's different options because you can say DM me a word and I'll send you some info, or you can do a poll. Now, if you are under like 5,000 to 10,000 followers, I would definitely recommend polls because polls get a lot more engagement. You're gonna get a lot more votes than DMs. But if you have an account that has 100,000, 500,000 followers, you're gonna get so many votes that it's gonna be hard to message all of them. Then you want to do that DM me keyword, right? Another example, which is a very high performer for all of my clients, these case studies. So this is for women who are ready to lose weight, shrink their waist, and build lean muscle without restrictive dieting. And you can add some, you know, this is for you if you need structure, etc. Message me case study. Again, I would do a poll if you don't have as many followers. And you can do, I will help you lose belly fat, I will help you get this benefit, I'll send you more info, you know, vote here and I'll send you the info. You can add a few options. Yes, that's me. Maybe send more info. Now I'm good. Now this is the simplest one. You've probably seen this one 500 times, but it always works. It always works. I'm looking for 5 men who want to lose 10 to 15 pounds and build muscle in the next 30 days. If that's you, vote below. I'm in, send me the details. I'm interested, can I get more info? And you can also add the third option, which is like, nah, I'm good. Again, you're gonna get even more votes. So this is really how you're gonna be getting most of your warm leads directly. And later in the video, I'm going to show you exactly how you can convert those people that are voting on the polls into clients step by step. Now on Wednesdays, you want to post freebie call to actions. And the freebie call to action is essentially where we want to offer a free resource that solves one specific problem problem for our ideal client. Because the truth is that a lot of coaches think that like, hey, if I give out my good stuff for free, like, I need to be, you know, cutting down on value. Because if I give good stuff for free, they're not going to want to hire you. Well, that's not true, because this is the really the first real interaction your prospects have with the value you can provide them. And they will judge your paid program on how valuable your free stuff is. So if your free stuff sucks if you just half-ass it, if it's not good, if it's just like really generic tips, you know, be in the calorie— my top 3 fat loss hacks, and you put like be in a calorie deficit, you know, try to walk 10,000 steps per day, you know, strength train 3 to 5 times per day— sorry, per week— they're going to be like, well, this is bullshit, you know, I know this already. They're going to think like, this guy's, you know, this is what he knows? Like, this is all his knowledge? Like, I'm not going to hire them, right? Because On the other hand, you want to be actually giving as much value as possible in these free resources. You're gonna genuinely put as much value in them that people could get results without hiring you. But again, like going back to the conversation before we had about the deposits, right? They're gonna still need to hire you because most people cannot be consistent without a coach. That's really why they're gonna hire you, right? Because they cannot get results long-term. And really the best part about this is that most of you already got them. Because every training, any resource you've created for your clients, any like small recipe book, like a recipe pack, you can put social proof into and a call to action at the end. And I'm going to give you the exact template you can use actually and make it into a lead magnet right now. Some examples here, we can— this can be a meal plan guide, workout split, calorie deficit guide, grocery list, you know, recipes, 5 fat loss hacks, 10 best protein sources. Really, you know, the sky is the limit. You can do anything here that you think could be valuable to your audience. Now you can automate this using ManyChat. A lot of you probably know what ManyChat is, but basically this is a software that allows you to automate sending these resources where somebody DMs you a word fat loss, it will automatically send them the resource so you don't have to do it manually. You can set it up for stories, you can set it up for your, for your just your regular like reels and feed posts where when somebody comments under that post, you know, they will get the resource. Now after you send the resource Add the call to action to catch warm leads right away. So this is very important. And this is really also some secret sauce with how— because of course here we are essentially giving some stuff for free, but we can actually get some clients from it right away as well, right? So we can plug in a hard call to action into this freebie call to action. So in theory, we are giving something for free, but we can actually get clients from it. After the resource, you can add something like this: PS, I'm looking for 5 men and women that want to lose 10+ pounds in the next 30 to 60 days. If you're interested, reply with tone, and I'll see if I can help, right? So this is something that a lot of people— you will see that a lot of people, I would say like a few percent of people that vote on this, that want to get this resource, right, they DM you the keyword. A few percent of them will reply, and you can start conversations and book them on a call. And I'm going to also show you the exact script that you can follow later in this video. And you can also check the description for the plug-and-play automation, and I'll also add the lead magnet template. Basically, to give you like an overview, this is what it can look like, like 10 fat loss hacks. That actually work. You can put 10 hacks, like 1, 2, 3, 4, 5, right? Make it easy. And at the end, you want to add some social proof so people can basically like apply here. You can add the link to your coaching application form, like a Typeform, or you can just tell them if you want to lose, if you want to get X benefit, right, just DM me @sixpack on Instagram and I'll send you the details, right? And this way you're gonna be getting some people DMing you, DMing you, sorry, the keyword from this ebook after watching this, and some people will be just DMing you right away after seeing this message. So this is how you can convert as many leads as possible just from this free resource. And again, like, in the description, I'm going to give you this, this template. You can just put your clients' before and afters, you know, remove this, replace, like, replace this with your name, and you can just add some value, replace this background, and it's going to make it very easy for you to create these lead magnets and start using this right after watching this YouTube video. So there's no excuse, you can make a bunch of money from free stuff in theory, right? Next, let's get into that Thursday. So on Thursdays you do soft call to actions, which is where you indirectly ask for clients. Now there's two different options. Basically you can either do a social proof story because you do them every day anyway, right? I told you that you should be doing this every day, but you can also plug in a call to action into the story. So for example, at the end you can say, DM @umnex for more info on online coaching. So to show you a few examples, down 30 pounds in their 50s. You know, this client achieved this result. I'm so proud of you. You know, and at the end you can add a poll. Again, a poll will get a bunch of engagement. Again, online coaching info, I'm in. Send more info, who cares. Again, you can add a negative comment because some people will do— will vote here, but it will push that story to more people. You know, again, like results, I want results like this. Good for her. Every single person that votes here, you can convert them into clients, and I'm going to show you later in this video the exact script you can follow. Or for example, you can do a few of them, right? 16 weeks, 8 weeks. Sometimes goal shouldn't be, you know, weight loss, it should be actually like body recomp. You can add a little story to this and then you can say DM recomp if you want to learn how, uh, and for more info on online coaching. Or you can just post something like this and then add like a small text, DM if you want, DM me, you know, 6-pack if you want similar results, or something like that. Or DM me 6-pack for more info on online coaching. Another one that's a very high performer, this always gets a bunch of views and a bunch of engagement. How long did this transformation take? You basically put one of your clients before and after, and then you can put like 4 weeks, 8 weeks, 12 weeks, 16 weeks. And you can also DM every single person that votes here, and you can convert them into potential clients. And this is the first option. And the second option is you can add a poll where you ask about the struggle, about the goal. For example, like, what, what do you struggle with more, exercise, nutrition? And this is how you can directly qualify people that struggle with something. So it's very easy to convert them into clients. So for example, what's the biggest thing you struggle with right now? Diet for sure, exercise consistency, or on the other end, you can ask about goals. So what's the biggest thing you want to accomplish by the end of summer? Lose 5 to 10 pounds, get toned, stop binging or emotional eating, feel more confident. Like every single person that votes here is struggling with something and they could potentially use your help. So I'm going to show you how you can convert them into clients. Now, what is very important, as I said, You want this, you want your call to action story to be the only active story because this will also massively boost the views on this one story. And once you post your call to action story, you don't want to post anything else on stories for the next 12 hours. And again, this is going to massively boost views. So as I said, when you do your primer, you want to delete previous stories. You know, this is Sunday, you want to delete previous stories, post your primer with a poll, Then leave this primer active, don't delete it, post your Monday call to action, and then wait at least 12 hours without, you know, without posting anything else. Then you have, you know, 2 days between these 2 call to actions. On Wednesday, again, you can delete the previous call to— the previous stories that you have active, whether it was like a connection story or social proof story, because you should be posting them daily. Delete them and then post this one. And same thing for Thursday, you're going to have this one, so you can just wait until it like expires and then post your Thursday one. Now, one thing that you can also do for these, for these hard call to actions I didn't mention, what is also very good is if you can add some urgency, you can add a countdown timer from Instagram. This is like when you add the poll, it's also in these options. You can add a countdown for 24 hours, like here, you know, offer expires. And this is going to add some urgency because people don't buy if they don't feel like they're going to miss out. If they don't feel like, if they feel like they can just get it at any time, they're going to be less likely to buy. So you, I would always add that, that countdown timer. To the hard call to actions as well. So again, once you have this in place, how do you actually book calls? Because of course, like, you have a bunch of people DMing you some words or voting on the poll, but how do you actually convert them into clients? So basically you have 3 different scripts, but they kind of mix with each other. For your hard call to actions, this is very simple. "Name, thanks so much for engaging on the poll. I've got all the details for you here in a second, but first, would you mind if I ask you a couple of questions to see if I can help?" And then you can transition directly into the DM script. I will show you in a minute. Oh, and then on Wednesday, when you do a freebie call to action, you give out a free resource. Again, you can either do the ManyChat or use this script. So, hey name, here's the lead magnet name, right? You want to customize this, send them the link. Then the thing is that here I would recommend to do this 50% of the time, as you can see, because you don't want to be like desperate and salesy. So sometimes you can just send them the resource and not add this call to action, because if you do this all the time you're gonna seem a bit desperate, right? So I would say 50% of the time, don't, you know, don't ask them directly here for this. And the other 50% of the time, just, just put this call to action. The other 50% of the time, you can just send them the resource, wait 3 to 4 hours, and then use the script. So you can say, hey, were you able to access it? Yeah, nice, hope it helps. And then you can just say, hey, curious, what filtering goals are you working on at the moment? So basically you get the same thing because you, you convert and you potentially transition into a DM script and into a conversation about their goals anyways. But 50% of the time you can just use this ManyChat automation where it will basically just with this call to action here, and the other 50% of the time you can just send them the resource and then wait 3 to 4 hours so you don't appear some sales— seem so salesy all the time, right? Then on Thursdays when you basically tell people, hey, DM me for info on online coaching, for example, then you can transition directly into the DM script If you do a poll and you, for example, post a poll like, what's the biggest thing you struggle with right now? Diet for sure, exercise consistency. You can DM them this. So you can basically say, hey, name, so that you struggle, uh, so that you struggle with diet, I've got a free meal plan I can send through if that would be valuable for you. So again, you can basically loop them back into the freebie call to action, build some trust with the freebie, right? Show them that you know your stuff because the freebie is actually good. And then Once you send them the resource, you can either immediately start asking about their goals, you know, just curious, by the way, what's, what's, what's the biggest thing you're working on right now? Like, how much weight do you want to lose? Or something like that. Or you can just wait again 3 to 4 hours and then transition, hey, were you able to access it? Because you send them the free resource, right? So from the hard call to action, you can directly transition into the DM script, which is what I'm going to show you now. From the freebie call to action, you want to have a little conversation before transitioning into the DM script. Now, then what? You are in the DMs and the goal of the DMs is to book calls, is not to give them price. This is what I see with some coaches. You give them price in the DMs. This is terrible. People are going to ghost you if you give them price in the DMs, especially if you sell— you can get away with it if you sell low ticket, like less than $200. But if you sell high ticket, and this is what you should be doing really, You need to hop on calls with people and then convert them on those calls, right? So 4 things you are looking for in the DMs: a clearly defined problem, how long they've been struggling with it, clearly defined goal and measurable reason why they want it, why they want it, why is it important for them, and willingness to accept external guidance. Because I'm going to give you a script, but I don't want you to, you know, sound like a robot. So you can use this script, but it's key to understand the principles, you know, behind why you are asking each question, because then you can always customize it to how you fit because like every conversation is going to be a bit different. So you cannot just jump into the script like a robot, right? You want to customize it. So it's important that you know why you're doing this. Now, 5 questions you can ask to warm them up. If you are, for example, here in the freebie and you just ask them, hey, were you able to access it? You know, yeah. By the way, what course are you working right now? To open them up, warm them up a little bit, you know, see if they're actually struggling with something because you are looking if they are for some struggle, like a problem, like their goal. To open them up, to, to talk about these things, you can, for example, ask these 5 questions. So what's your story? What got you into fitness? I really love this one. This one, 99% of the time will get them to open up. We use this with all of our appointment setters. This is really good. What inspired you to start fitness journey? When did you realize being healthy was important to you? What made you decide to follow me? What about my content do you resonate with the most, right? So this is just some questions you can ask in the DMs overall, uh, when you're talking to people in the DMs. Not just from these call to actions, but I would recommend them, uh, some plugging them somewhere here to open people up. But again, from hard call to action, you can transition directly into the DM script, which is what I'm going to show you now. Now here's the proven DM script to book 10 to 20 calls per week if you have enough traffic from these stories. But if you use these strategies, you are going to get a lot more people coming from stories. So here's how to actually convert them into clients. So basically here, from the hard call to action, you You said that, mind if I ask you a couple of questions to see if I can help? And this gives you permission to basically pitch them, right? To ask them questions and pitch them. So you can transition directly into the DM script. If you have the freebie call to action, you want to have a little chat and then transition into the DM script I'm going to show you now. So again, mind if I ask you a couple of questions to see if I can help? And as you can see, this is the first question here in the script. So you can basically skip it because you already asked it in the hard call to action. If it's a freebie call to action, you have to ask this question. Let's say they say, hey, yeah, I'm working on losing 10 pounds. And you say, okay, that's cool. Might even ask you a couple of questions to see if I can help. And that's how you transition into the DM script. Now they'll usually say something like, sure, yeah, why not? Yeah, sure. Like something like that. And then you say, okay, so what would you say has been the biggest struggle with your fitness journey, nutrition, workouts, or something else? They will basically tell you like, hey, I'm struggling with nutrition. I have a sweet tooth, like whatever it is. You say, oh, sweet tooth, man. Like I used to struggle with that as well when I first started. I was struggling to lose weight at first too. So I totally get it. You know, all right, I hear you. You want to basically relate, show that you are human. Don't just jump from one question to another because you're gonna sound like a robot and like you don't care. Like this is not how humans communicate. We don't just, hey, do you struggle? What do you struggle with? Okay, weight loss. And what's your goal? You know, this is not how people talk. You need to relate to what they're talking about. The easiest way is really just mirror what they said. So if they say, hey, I have a sweet tooth and I can't lose weight. You say, oh man, like I have a sweet tooth. Like I had a sweet tooth when I first started. And when I first started, I was trying to lose 20 pounds. So I totally get what you're saying. I hear you. And then you jump into the next question, right? You want to relate, validate, relate, and then jump into the next question. So what's your number one fitness goal right now? Are you looking to, you know, lose weight, tone up, or anything else? You can skip this question. Again, that's why I want you to understand principles, because if they previously told you their goal, you can potentially skip this question. And for example, you can ask them, how long have you had that goal, right? Because you already know their goal. So it would sound weird, it would sound like you are not listening if you ask them again about their goal. right? So this is why I want you to understand the principles. And then once they tell you their goal, you want to say, again, mirror, oh, you want to lose 20 pounds? That's a great goal, super doable. Now here's some secret sauce. You want to send a before and after photo of one of your clients who achieved a similar goal. So let's say they tell you, hey, I'm trying to lose 20 pounds, send a client that lost a bunch of weight. And then you say, this is the type of results you can expect if you're coachable. And why is X goal important to you? Is it just for the looks? So it's important that we dig deep into why this is important for them, because we need to find a deeper reason why they want to achieve this. For most of them, it will be like confidence. They want to look good, feel good, they want to be healthier. And you say, I love it. And in the next 60 to 90 days, what are the top 2, 3 results that you want? Again, you want to get them into like a short-term thinking. They are already emotional because they just told you why it's so important to them. I want to feel confident. I don't want to hide in my clothes anymore. And you say, I love it, man. I appreciate you for sharing that, you know. And in the next 60 to 90 days, what are the top 3 results that you want? You know, you want to get them into that short-term thinking again. And then they will tell you what results they want. And now you want to basically offer a free discovery call. Perfect, that's awesome. Would you like some help? They will usually say like, sure, what would that look like? And basically no matter what they say, you tell them, hey, tell you what, why don't we do this? Let's hop on a quick 15 to 20-minute call. We'll go over your number one struggle in your fitness journey. You can potentially, you can customize this. If they, for example, told you they are struggling with their diet, we'll go over your diet. 'Your main goal, and we'll come up with a game plan to help you.' 'You up for that?' They'll usually say, 'Yeah, sure, I'm free at X time.' They'll usually say something like that. Really, no matter what they say, you say, 'Perfect, let me go grab my calendar.' Here you want to send your Calendly link. You probably should already have it set up, your Calendly link, so people can book a call with you. 'Go ahead and book now, spots usually fill up quick. Send me screenshots once you are done and let me know what time you picked.' Cool. Now, to give you some sauce here as well, you can send some voice notes to make it a bit more personalized. So for example, when they open up to you You know, why is X goal important to you? Is it just for the looks? You can just say, man, I— you can send like a voice note, you know, man, I appreciate you for sharing that. You know, I was struggling with the same thing and that was my goal as well. You know, I was really struggling with consistency when I first started and like my confidence, I was a really shy guy, you know. So I totally get, you know, what you're saying and I can totally relate to that. And in the next 60 to 90 days, what are the top 2, 3 results that you want? You know, you can just jump into the next question, but they will feel that you are actually listening and they will be more likely to book a call as well. Now, some people will not book a call, you know, right? That's just a reality. If they don't book within an hour, go comment on one of their Instagram posts. If they don't have posts, if they have a private account, you can jump into the second step. If they don't book within 2 hours, go into the messaging sequence and like one of their messages. So when the heart, like this little heart icon, will pop up, you know, just like one of their messages that they sent to you. Next, if they don't book within 4 hours, reply with "all good" or like 'Hey, did you find a time that works for you?' They'll— 99% of people will reply by this point. But if they don't book and it goes into the next day, you want to follow up with a quick video, like a selfie video, you know, with your iPhone. 'Hey John, good morning brother, just had some time to get back to you. Go ahead and save your spot in the calendar.' And you want to basically send a calendar link again. And basically in humans there's a very strong, like, urgent— like a very strong need to reciprocate, right? You've probably heard about it, reciprocity law, where like If you do something for somebody, they want to reciprocate the same, the same thing to you. So if they know that you took time out of your day to record this video, they will be more likely to just reply to you because they knew that— they know that you took your time to actually record this video. So that's why it works so well. And after the 4th follow-up, I would leave the conversation alone for a week, and then you, you can try again. I mean, if, if they don't book by this point, right? Again, go to the description and you're gonna find these templates for the freebies and ManyChat. And if you use this strategy, if you don't forget about posting this every day— this is absolutely crucial— like, none of this will work if you don't post on stories every day, if you don't post the connection, if you don't post social proof. None of this will work. But if you have this in place, I guarantee you, if you use this strategy, you're gonna start booking a lot, a lot, a lot more calls. So that's that. By the way, if you struggle to get clients or keep clients and you don't— for the life of you, you cannot figure out how this online coaching business, feel free to click the link in the description. Like, it's not a webinar, it's not a free training, it's not some, you know, case study. It's a video of me explaining how my company can help you solve the problem. And it's a funnel designed to sell you something, I'm not going to pretend it's not. So you don't have to click it, you know, I don't mind if you click it or not, but feel free to check it out if you have a client acquisition problem. But that's all for this video. If you like the video, there is a button for that, so make sure to press it if you did. But comment any ideas, you know, any requests that you have. Again, like, this is really the first video I've ever recorded, so I want to make sure that I provide as much value for you guys as possible. So make sure to, you know, comment any questions you might have, any video ideas, anything you are unsure about when it comes to growing your coaching business. If you enjoyed this video, you know, make sure to also subscribe so you can see more videos like this that engage you and, and keep watching until the end. So again, thanks so much for watching this video, and thanks so much for sticking around, and have an amazing day. Cheers!










