How to Use MANYCHAT to Sign High-Ticket Clients (Online Coaches)

Hey, it's Maciej here, and in this video I'll show you exactly how to automate your lead generation on Instagram by using the app called ManyChat. Now, some of you probably have heard of it. I guarantee you, you don't know how to use it properly because I've spent tens of thousands of dollars on different mentorships of content, you know, lead generation, sales, business mentors, and they all use ManyChat in different ways. And I've combined all of these methods and you're going to get the best of the best so you can make a lot more money. And think of ManyChat like a 24/7 virtual assistant, right? They're sitting on your account, they never miss a potential DM from your client so you can ultimately make more money for your coaching business. Now, if you don't know who I am, my name is Maciek Horomajski and I'm on a mission to help online fitness coaches systemize their businesses so they can enjoy more freedom and make getting new clients easy. So let's jump into the video. Now, there's 4 main ways how you can use ManyChat to automate your lead generation and all the biggest coaches use this. And after this video, you'll know exactly how to do this yourself. And I'll also provide you with some templates that you can use and plug into your account. So first, let's start with lead magnets. Now, lead magnets are basically a way to warm up potential clients by giving them a small resource for free that will help them solve one small specific problem. For example, if you're a fitness coach, right, you want to give them like a small recipe pack that can solve the problem of not knowing what to eat, or like a workout split, etc., etc., that will solve one specific problem, but it's not a full solution. That's why they're going to need to hire you as a coach anyway, but you'll build massive trust. And a lot of coaches are scared to give away stuff for free, so you also make yourself stand out, and they will already trust you. They will know that— they'll know that you're an expert because you give them something for free that is genuinely valuable. Some of the results we've got for some of the clients, we had over 3,000 sent lead magnets. And that month we booked over 200 calls for this client alone. So you can see how powerful this can be and why you need to implement this. Because as you can see, we gave away something for free, but we booked so many freaking calls for the paid program. And this is really the first real interaction your prospects have with the value you can provide them, right? And they will judge your program, paid program, on how valuable your free stuff is. Because I see so many coaches say like, if I give away great stuff for free, why would they hire you? Well, if your free stuff sucks, they assume your coaching does too. So don't hold back on value, right? And the best part, like, you've already got them because every training, every like resource, every recipe pack, every workout split, anything you ever created for your clients as well, you can just put social proof into it and add a call to action at the end to make it into a lead magnet. So to give you an example, for example, for one of our clients, training plan 4 days per week, you have an overview, right? Extra tips. We make it genuinely valuable, right? Like, tempo guidelines, rest periods, warm-up guidelines, like reps in reserve. Like, they know exactly what to do to get results with this workout split, and this is genuinely valuable, right? And at the end, we give them a call to action. This, this coach is actually like a health coach as well, but for you, it's most likely going to be just before and afters of your clients that lost weight, etc. And then you give them a call to action to DM you a keyword, or for example, book a call. And I created a template for you guys that you can just take. It will be in the description of the video. You basically just want to replace this picture, so you can just type in like let me just type in something random. So you can just put your picture here, right? For example, like it's you, you just put your picture, you have this background. Now it depends on what you want to create the ebook about, but for example, it's like a workout split per week, whatever you want to do, right? Replace, put your name here, you know, my name, etc. And then you can put your information here. I added like a template text and you can just replace it, you know, add any pictures. Canva is super easy to use. And then at the end, you want to put just client before and afters, you know, so people can see what they can expect when they hire you, you know, something like that. And just fill this out with your clients. Of course, remove all of these random links. And from there you can just put, for example, a keyword. You know, if you want to lose 10 pounds in the next 6 weeks, as an example, of course, feel free to change it. You know, DM me the word, for example, you know, coach, or for example, tone. If your clients want to tone, then you can say tone and I'll send you the details. And that will be basically it. And you can now download it and release it, release it as a lead magnet to your audience. And you can start making money. So this can be a meal plan guide, a workout split, calorie deficit guide, grocery list, recipes, 5 fat loss hacks, 10 best protein sources. The key is genuinely, it genuinely has to be valuable. It cannot be just some fluff because again, they will judge your paid program based on how good your free stuff is. So if you make a very valuable resource on one small problem that they have, they will think that your coaching must be crazy, right? Especially that if they think like, okay, if this guy gave me this stuff for free and it's that good, I wonder, their paid stuff must be crazy, right? That's what they will think in their mind. And that's why they're going to perceive your program as more valuable and they're going to want to hire you. Now, after you create the free resource like this, you can use ManyChat to automate sending that free resource to people so they get it quicker and you don't need to mess around with sending it manually. So you can post a freebie call to action story like this on your stories. To get people to ask for the ebook. So as an example, just drop my free list of 7 fat-burning snacks. It's like a snack list in this, in, in this case. And you can just put some context here. Want the list? Reply with snacks and I'll send it right over. And you can get a bunch of people replying to this and asking for the ebook, right? So how do you set up the ManyChat? You basically want to go to manychat.com, sign up for the Pro plan. There is like a free 30-day trial, so 100% it's a no-brainer. Then you want to go to the main dashboard, so go to the automation And then from there you want to create a new automation. First, let's start with the people who DM you, for example, from the, from the story, right? So you want to go to, for example, auto reply to comment in DM. And here, when this is the trigger. So you want to set up the trigger. In this case, it's going to be user replies to your story, right? And go to reply certain specific words or reaction. You want to add the keyword, for example, in that case it was snacks. You want to save this. And now every single time somebody DMs you this keyword from the story, they will receive that ebook. The next step, you can just remove all of this. It's not going to be needed. We're not going to use it. Now you basically want to click this plus icon, go to Instagram, and then set it as private reply. And this is the message they will receive after they message you the keyword, right? So you basically want to send them the ebook. Hey, first name, here is my free workout program. You can basically add this custom variable by clicking on these brackets here and go to first name. So, hey, here's my free, for example, workout program. You want to put the link. I'll show you how to set that up in a second. And then at the end, this is super crucial if you want to generate more leads, you want to plug in a call to action to DM you a word, another word, if they're interested in working with you. So as you can see, "PS, I'm looking for 5 men and women that want to lose 10 pounds in the next 30 to 60 days. If you're interested, reply with 'tone' and I'll see if I can help." This is how we converted so many clients. So this is the secret sauce. So you want to basically put a call to action like this after giving something for free. So again, you can just put this here, "P.S. I'm looking for 5 women that want to lose 10 pounds," etc., etc. You can of course adjust it and then put the link to the ebook here. So once you created your ebook, you want to go to File, Download, then go to File Type and change it to PDF Standard, then download it. Once you're done and you have this file, then you can, for example, use Google Drive or Dropbox to host this file and be able to share it with people. So you want to Google Drive, sign up, and then just drag and drop it here to a folder. Once it's uploading, just go to share, share. Make sure you change this to from restricted to anyone with the link, because otherwise your audience members will not be able to access it. Copy link, and then you want to go to your automation and then just replace this, right, with, with the actual link. Then once you're done, right, once you're done changing it here, you want to basically link this because you put the trigger user reply to your story. So then you want to link this to what will happen if somebody DMs you, Snack in that case, and you want to set this live. And now it's done. Now you have the automation for the story replies ready. Now keep in mind, you can also create a reel and at the end of the video, give away a free resource, right? So you can, for example, do a video about what the best snacks for fat loss. And then at the end you can say, hey, if you want my list of the best snacks for fat loss, just comment, you know, snack, and I'll send it over to you. And if you want to set this up in ManyChat as well, You can basically go back here, click on this trigger box, set up a new trigger, go to user comments on your post or reel, then just select this, pick a specific reel, or just go for all posts or reels, continue, and then just put the keyword. So for example, in this case, it, it can be also snacks, and then just set it live and make sure you also set it live here, and you are ready to go. And now every single time somebody comments that keyword, they will also receive this free ebook with this call to action at the end. So that's the first use case, and I will give you guys the exact template that you can use for ManyChat and also the lead magnet template, as I said, so you can just take it and implement it in like 5 seconds. Now that's the first part. The second part is how important speed to lead is, right? Because this is the part for giving away free stuff, but if you want to also make more money, it's important that you get back to leads quicker, right? Because the faster you get back to warm leads that, for example, DMs you with a question, right, or comment a keyword, the chance of you converting them into a client is significantly higher. You can check this graph here. This is, for example, for dialing people, but the graph is crazy, right? If you contact them within the first 5 minutes, you get back to them, the chance is so much higher than if you wait just like 90 minutes. You can see the difference is huge because they are in that emotional state. They, for example, reach out to you for coaching, right? And they want to buy in that moment, but then their life gets busy. You know, they start arguing with somebody, they kind of forgot that they even DM'd you, and then you get back to them. They're gonna cool down a lot. So it's important that you get back to them quickly. So this is especially important for DM me keyword in your bio. Probably most of you guys have this in your bio, right? You have your bio, DM me, for example, @amnex for coaching info. If you don't have this set up, check out the other video on the channel on how to optimize your profile. When somebody DMs you a keyword from your bio, you can set up an automation so it automatically gets back to them whilst they are still in that emotional moment. You can also do this for hard call to action. So for example, I'm looking for 5 women who want to get rid of their stomach, et cetera, et cetera. And at the end you can say reply built and I'll send you the info. You can set up the trigger for this and you know how to do this because you know how to set it up for stories already. I gave you the template. And lastly, you can also do a hard call to action in a reel. So for example, you can do a video with some tips and at the end you can say, and if you want the results like Jimmy, the client Jimmy, comment coaching below and I'll send you all the details. And you can set up an automation that will get back to them immediately while they are still in that emotional moment and they want to buy. So first, to set up the bio keyword automation, you go to new automation, you go to respond to all your DMs. Then this setup is very easy. You basically put the keyword. So for example, I'm next. In this case, they will get a DM back from you with a link. You don't need to worry about the link. It can be just a regular message. This is the message we use with our clients personally. Hey fam, thanks so much for inquiring about coaching. Are you currently on a fitness journey right now or are you looking to get one started? And then they will reply right away. And you can get back to them, or your virtual assistant can back to them, your appointment setter. But you can start the conversation a lot quicker. And even if it's just this first message that is automated, because it's only this one message, they will open up most likely about their goals, their struggles. Even if it takes you like 30 minutes to get back to them from this point, they'll be more likely to already, you know, be interested because they already opened up a little bit in the DMs for you. And then you can lead the conversation and book them on a call. Next, for the hard call to action story, we already have the template for stories that we created just a second ago. So you can duplicate it and just change certain details. So in this case, it's going to be user replies to your story. You want to just change this to change the keyword, right? So in this case, it's going to be, for example, build, save, and then you want to change the actual message because this is going to be different than the free ebook, right? So, "Name, thanks so much for your interest in my coaching program," or any specific offer that you're running. "I've got all the details for you here in a second, but first, would you mind if I ask you a couple of questions to see if I can help?" And then you want to use the DM script, you know, ask about their goals. Struggles and then try to book them on a call. Make sure to update and set this live, and now it's going to be active for the story, and you can post a hard call to action story like this. And lastly, for the hard call to action in a reel, the setup can be exactly the same. You just need to also set it up for a post, right? So go here, all posts or reels, or you can set— pick a specific reel that you posted. Continue, and then you want to basically put the keywords, for example, for the comment as well, build. And this will work as well, right? And just make sure you set it live here And then from there, every single time somebody comments a keyword, for example, coaching. So for example, you can change it to coaching or the build if you're posting the same keyword and they will receive this message as well. And then you can start the conversation, talk about their goals, their struggles, and you can book them on a call. Again, make sure to check the link in the description because I'll put some of those templates that you can literally just import into your ManyChat right away in a very simple way. And I also put the lead magnet template. You can customize and create your own lead magnets. So that's that, by the way. If you struggle to get clients or keep clients or cannot for the life of you figure out how to grow this online fitness coaching business, feel free to check the first link in the description. It's not a free webinar, it's not a free case study or some free training. It's a video of me explaining how my company can help you solve the problem. And it's a funnel designed to sell you something. I'm not going to pretend it's not. You don't have to click it if you don't want to, you know, feel free to check it out if you want. But that's it for this video. If you like the video, you know, there's a button for that, so make sure you click it if you did. Comment any questions you might have, any video ideas, and I'll explain those concepts. Now make sure to subscribe if you want to see more videos like this. And thanks so much for watching this video, and I'll see you in the next one. Have an amazing day, and thanks so much for watching.