A scriptwriter breaks down four hooks that make posts go viral: use "you" to speak directly, cut wishy-washy words like "maybe", frame with negativity to spark curiosity, and say it in the fewest words possible.
I'm the scriptwriter for some popular accounts that I know you follow, and here are my top 4 tips for writing viral hooks. Number 1: Always speak to your audience in the you form. For example, "You're not losing fat because you're doing this one thing wrong." Number 2: Avoid weak words like "maybe" or "probably." They will make your statement sound less convincing. Number 3: Negativity always wins. For example, instead of saying, "Here is how to lose weight," say, "Here is exactly why you're not losing weight." Negativity grabs attention and makes people curious to know the solution. And number 4: Keep it simple. Always ask yourself, "How can I say what I want to say with the least amount of words?" Boom! Now you've got the tools. Follow for more valuable tips.
