How Top Coaches Add $10K/Month Without More Leads 2025

Hey, it's Maciej here and welcome to the pre-call system video. In this video, you'll learn a few simple strategies that you can implement after somebody books a discovery call with you to increase the show-up rate and second, the close rate, which means every single time you book a call, there's a higher chance that they will show up to the call. That's the first thing. And second, the higher chance of them actually closing and moving forward with your coaching program, which means you can ultimately make more money from every single call that you book. These are the highest leverage things in your business, right? Small things. That can bring huge results. This is going to be the exact video that we give away to our clients in our paid program. So you get the best of the best and you can implement these things today to first increase the show-up rate by probably about 15 to 20% right away and the close rate by 5 to 10%, which is like a no-brainer. There's just a few simple things you can do and you'll start making a lot more money right away. So let's jump straight in.

So for example, if you're making $30K per month right now and your current show-up rate is 50%, which is industry average, most likely you are around here. If we should improve the, the show up rate to 80% with this proper system, and I can guarantee you after watching this video, you'll be able to get to 80%, you basically increase 30% the amount of people that show up to calls. And the impact that it has on your monthly recurring revenue is like plus 9 to 12 grand. So you're making 40K instead of 30K just based on the pre-call system. Like you didn't hire anybody, you didn't spend money on ads, but you just made 10 grand. Just by improving the pre-call system. So I'm going to show you exactly how to set this up in this video. So first, you need to understand that we'll record 3 templated videos that will be either automatically sent to the prospect— they will be basically redirected to them after booking the call. Now, first, we want to optimize the show-up rate. So we want to confirm their spot with urgency, set clear expectations about the call so they know what to expect, because again, some people might be nervous because they're not sure even what to expect. They might even like avoid showing up to the call. Create commitment through interaction, so just get them to reply, DM you, etc., confirm they watch the video. Provide the value upfront to build trust as well. I'm going to show you how in a second. And then to increase the conversion rate, which is how many people, the percentage of people you close on the phone, we can warm them up with social proof, introduce your program and credentials, and build rapport and connection. Again, higher show-up rates plus better qualified prospects because you warmed them up equals exponential revenue growth. First, between the booking and then the call actually happening, we have 3 videos. So first, we have the free, the 3-minute post-booking video, which is created with an intention of boosting the show-up rate. Next, the pre-call VSL, which helps us boost conversion rate and warm them up before the call. And lastly, we have the morning of the call video, which helps us boost the show-up rate as well. Now, first, let's go over the first video, which is the 3-minute post-booking video. So basically, it creates urgency. It gets them to confirm again that they're going to show up to the call. And it also helps them understand what they can expect on the call. Now, when it comes to delivery, they get automatically redirected to that video, to watch that video once they booking the call inside of Calendly. So the length of the video is like 3 to 4 minutes max. So it's very easy to create and I want you to create it right after watching this video. You can just go off the script, to be honest, off script completely, but here's a little script. So basically the structure is this. First you tell them to DM you confirmed on Instagram. So basically they have to confirm. You told them, well, I'm booking a bunch of calls and I might not have time unless you actually confirm because your spot is only temporary. Reserved. So it basically creates urgency, it gets them to reaffirm, and we create some like fear of missing out because they feel like, well, everybody's booking calls with you. I need to show up to this call. You know, this guy, like you, you know what you're doing. You know, I need to show up to this call because so many people are booking calls with you. And you can also tell them that you're going to give them some free value right away to get them started on the right foot. Now this free value is essentially going to be the second video, but I'm going to show you that in a second. Next, you are going to tell them to show up to the call, basically to check their email and confirm our call. Because again, some people think that you might call them on their cell phone, but you need to make it clear that it's going to be like a Zoom, either Zoom or a Google Meet, right? So you need them to confirm the meeting on their email that they used to book the call. Next, be ready to learn, ask questions. If you cannot, and also you tell them that if they cannot make it, they will not be allowed to schedule a call in the future. So this way, like you also get them to, to be committed basically, because you tell them, hey, if you don't let me know before the call and you just no-show, then you will never be able to schedule a call. Of course, we will probably allow them to schedule the call, but this will create, it will get them more committed, right? To actually showing up. Now, next you tell them what they can expect on the call. So on the call, we're going to deep dive into your biggest struggle, you know, your biggest goals. We'll set you up with actionable advice and a game plan on the call for the next few months. And you tell them that if it makes sense for both of us, we will extend you an invitation to join our coaching program. Or you can say that I will extend, right? Whatever you want to use here. So basically you tell them, hey, I'm going to pitch you at the end of the call, but here's what you can expect, right? So they know that you're going to pitch them. And next, you want to plug in a bunch of social proof to just show social proof, what they can expect if they decide to actually work with you. And then we'll just— once you're done watching this video, come back to the chat and say, confirmed, I've got a bonus surprise for you. Now here again, we can send them the second video. We can also send them one of the freebies, like a free ebook, free workout split, like a free grocery list, things like that. But we want to just give them something for free. If they show up to the call. So just replace this with your client wins and you are ready to go. Then I will touch on how to record it in a second. So here's the script if you want to use it. Again, like you can go just off the script, just kind of read this kind of and add some points to it, or you can use the script. Of course, feel free to do whatever you want, but you want it to sound natural. So try to not read it like a robot, right? Next, we have the pre-call VSL, which is a conversion rate booster and also the show up rate booster, but mainly the conversion rate booster. So you want to warm up prospects, build credibility, and pre-sell your program before the, before the call even happens. So the lead generation specialist in your DMs after booking will just send them a link to this video so you don't have to do anything. Just record it right now. And for the duration, you have 5 to 10 minutes. So as you can see, this is a bit of a longer video. Now there's a bit more things that you need to edit in the actual presentation template. So if you decide that you don't want to do this now, or if you need some help with editing it, just shoot us a message and we'll get it sorted. So let me show, show you the templates again. You have the light and the dark theme, same, same thing as before. And then you have these, these slides here. So first you put your title slide, so you are like your company name or your, your name just in general. Online fitness coaching, who is this for? Specific person who has pain point, specific person who has pain point and who has a goal. So they, you basically qualify them and they feel like, hey, this is for me. Present the solution, so you introduce the name of your program, one key about how your program is unique or better positioned than any other program on the market. So you just want to make it sound cool, right? Don't go very in-depth. You just want to make it sound sexy because like people don't care about the details really. You just want to make them feel like, wow, this is some cool stuff, you know? Then who I am. So you just want to give them more details about your credentials as a trainer, your previous experience. Maybe you're like an IFBB pro or something. You can mention that here as well. Talk about a massive personal accomplishment so they feel some connection. Talk about how many clients you have worked with and personally helped, right? Next, clients I've worked with, 1 out of 3. So you can put a before and after of a picture of one of your clients and just put a bit more info about the transformation. Here is Liz, she's a busy mom and she lost, you know, X amount of pounds in my program, et cetera. She was struggling with this and that and we helped them do this, right? So before and after, talk about pain, vision, give specific results and tell a story. So they can, for example, if you talk about a busy mom and you mainly target busy moms, if a busy mom watches this video they will feel like you can definitely help her as well, right? So there's 3 slides. You just put 3 different clients. Next, you have the 3 pillars of your program. So what is your avatar's biggest pain point? Make this pillar number 1. So you want to just add cool names. Next, talk about the pain, about your avatar experience and how the system permanently removes that pain. And again, 3 pillars of your coaching. So for example, No Diet System, Cardio Bunnies, Self-Esteem Boosting Mindset System. So something mindset, something nutrition, something training. Next, explain the tactics. So you want to have 3 to 5 bullet points of exactly exactly how your program works. For example, one-on-one accountability, 3 live coaching calls per week, training plan updated every 4 weeks, check-in on a biweekly basis, etc., etc. As a bonus, you want to incentivize them to show up to the call. Just for showing up to the call, we are going to give you XYZ free gift. Now here, for now, if you want to edit this yourself, I would recommend you to just say that you will give them a free fat loss grocery list. So because we're going to be creating that for you as one of the first lead magnets. So just for showing up to the call, you're going to give them a free gift and they will be incentivized to actually show up to the call. And lastly, you want to just reconfirm in their mind what they, they're going— they can expect on the call. So on this strategy call, we're going to be able to deep dive with you and give you a specific and actionable game plan to help you with your fitness goals. You're going to want to bring a pen and paper and take some notes because we're going to give you actionable takeaways you can use immediately. Once you're done watching this video, come back to the chat and say done so I know if you've watched this. So again, like, if somebody watches this video, the first video, the shorter one and say confirmed, right? We told them to say confirmed. Then we send them this one and they say done. 99% they're going to show up to the call, right? Because they put the time to even watch the videos, send you the DM that they've watched it. So that means they are really committed to showing up to the call. And they're also very warm, right? Because you told them about your— even about yourself. Because again, a big problem that coaches face, especially once you actually start going viral, you start growing, that people don't know who you are. They don't know your story. So That's why we have this slide here, because we can warm them up before the call, because they know you, they know your story, they know the social proof. So this is a great way to just warm them up so they are more likely to buy on the phone. And again, I gave you guys a script you can use. So, so yeah, you can just follow it if you want. You can check the document next to this video and just follow this script. Now for some key elements, qualifications. So you want to filter out tire kickers upfront. Next, you want to put a bunch of social proof. So there are these slides, right, with the stories, success stories of your clients. So people can feel like, oh, this person was kind of like me and you, the coach, helped them transform. So you can probably help me as well if I show up to the call and buy from you. That's basically, that's basically what this, what this tells them. Next, personal connection. Again, your story creates relatability, especially if you were once overweight, etc. Next, you want to let them just know a bit more about your program so they know some technical stuff as well. And value stacking, the free gift incentivizes attendance so they are more to show up to the call because they're going to get something for free. Next, the morning of the video, which is the last video that you sent to them. And this is the last-minute excitement and call confirmation to just remind them about the call. And we send it the morning of the call. And again, the team member that, that's basically in your DMs is going to be sending that for you. The duration is just 30 to 60 seconds and it's a casual selfie video. So it's a template that you record. You record like 1, 2, 3 different variations. Of basically the same thing. And it's just you basically walking around and it's just like a selfie with your iPhone and you just say the script, right? And so we can reuse it. What's going on, man? Just check the calendar. And so we're booked in for a quick 15-minute call. I'm super excited. What we're going to do is cover your number one struggle right now in your fitness journey, your number one goal for your fitness journey. And I'm going to help you come up with a game plan to help you get there. Bring a pen and paper. It's going to be awesome. I'll chat with you soon. And you want to record a few different variations. So this is, for example, what's going on, man? Mainly if you work with men, that's fine. But if you work with both men and women, then you might want to record one with men, one without men, if that makes sense. So it just sounds more personal and it sounds natural, right? And they just feel like it was recorded specifically for them. But in reality, it's just a prerecorded template. For some tips, recording guidelines, high energy and excitement. Make sure you are high energy, you're not sitting still or looking tired. And also try to not be super scripted. If you want to add a word or two here and there, that's fine. But just don't read it off the script and, you know, be so scripted because they're gonna know that it's scripted. You need to make it sound natural. And natural settings, so walking at the gym, casual environment, you can be walking on a treadmill, you can be going for a walk. It should look like you just pulled out your phone and you just started recording it. For the implementation and technical setup, for the 3-minute video setup, you want to customize the template with your client width and logo. So as I said, like in this first video, I'm going to show you the template again. So you pick whichever one you want and you just want to change these photos on the, on these slides. So go File, make a copy, change the before and after pictures and any messages from the clients. Then you can also replace this logo. You can, if you, if you don't have your own logo, you can just get rid of it from every slide. If you want, you can just replace it with your own. You want to record your 3-minute video using Loom, so you already should have Loom set up. You just want to get the Chrome extension, you know, pull up Loom. And then basically just record an overlay, just put, just go to present and it's going to full screen this, then just record the Loom and then just let us know, set it up inside of Calendly. So I'm going to show you how to do that. So this is the event we created in one of the previous modules. So you go to more options, you go to confirmation page after booking and you want to say redirect to an external page. And here you basically want to, once you have the Loom ready, you can get the share link and you can just put it here and then save changes. And once somebody books in a call, it will automatically redirect them to that Loom video so they can watch it right away. And for the Calendly configuration, you should already have that set up, but you want to have the confirmation page again redirect to your video's Loom link, so the, the 3-minute video. Then email reminders 24 hours and 1 hour before the call, SMS reminders 24 hours and 1 hour before the call. I'm going to show you how to do that again, but you should already have it set up if you set up the, the event based on the guidelines I provided before. So basically you want to go to notifications workflows, you want to go to email, email reminders, check it, add it, change it to 24 hours. Also one hour, add the one hour before the call notification. Then go to text reminders again, check it, and go to 24 hours and one hour before the call. So this is the basic setup inside of Calendly. Now for the VSL setup, so this is the longer one, the 5 to 10 minute long one. Customize the template with your client wins and program details and record again using Loom. So it's very easy to share with the client. We can just send them the link in the Instagram chat. And for the morning video setup, record 2 to 3 template videos with slight variations. So again, you can say, what's up, man, for men. You can say hi if you have like a— if you target a lot more like women, for example. So it just sounds natural, right? The way you would normally say it. For the recording setup and technical requirements for the 3-minute and the VSL videos, you want to use Loom for the setup screen recording with welcome overlay. Ideally, you want to show your face because it will be more personal. Next, for the, for the audio, you want to use some kind of microphone or at least quiet environment. So you can, if you have headphones, just put them on. But if you don't have the best mic, you can just send us the link to the video and we're going to use AI to enhance the audio and make it sound a bit better if you, even if you don't have a microphone. Next, for visuals, just use the Canva presentation template that you already customized. For morning videos, you want to use your smartphone camera front-facing, so just, just a selfie mode basically. For audio, built-in mic is fine, or if you have like your headphones, that's also fine. For lighting, try to use natural light or good indoor lighting. And for background, walking, car, gym environment, you just want to make sure that it looks natural. For the selfie video, so the, so the morning video, hold phone steady, eye contact with camera, not screen. So this is important, you want to look at the camera because then it looks a bit different. You can test it for yourself. It looks different when you look at the camera, the actual camera, and when you look at yourself on the screen. Look at the camera and it's going to just look a lot better. Smile and high energy from start to finish. Don't make it look boring because like, why would I want to show up to a call with somebody that's boring before the call even starts? You know, I want to— you want to be just high energy before the call. And then multiple takes are okay. Until you name the energy, until you are happy with the recording. 30 to 60 seconds max. You know, you just want to keep it short. Now for the quality checklist before publishing, you want to make sure that the audio is clear and loud enough, video quality is sharp and well-lit, all client photos have permission to use. So you can ask your clients, but for most of you, you should already have the permission from them. Scripts sound natural. Don't be too scripted. Don't sound robotic, please. Next, call to actions are clear and specific. So when you tell them to shop to the call, when you tell them to DM you confirm, For example, the keyword, make sure that's very clear. Links and redirects work properly. So that's, that's inside of Calendly. You have that one redirecting here inside of your event settings. Then mobile-friendly viewing experience. So if you use Loom, it's going to be very easy and nice to you.

So if you implement these few things today, I guarantee you, you'll start seeing insane results. You'll get your close rate up by about 5 to 10%, depending on your current process and your show up rate by about 10 to 20%. So definitely implement it right away. Now, if you struggle to get clients or keep clients or cannot for the life of you figure out how to grow your online fitness coaching business, check out the first link in the bio.

It's not a free training or a free webinar or anything.

It's a video of me explaining how my company can help you solve this problem, right? If you have a problem, we have the solution. Why, why is there a gap, right? So you can check it out if you want.

You don't click it, you don't have to click it if you don't want to.

But that's it for this video. If you like the video, there's a button for that, so make sure you click it if you did. But comment any video ideas, any, you know, video ideas again if you have, and I'll make videos explaining those concepts. And thanks so much for watching this video and have an amazing day.

And thanks so much for watching.