Maciej ChoromanskiFounder, SocialFlow · Founder at SocialFlow

Instagram’s CEO on how to go VIRAL ‼️🪝

8 Jun 2025 · 0 min

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0:14

In this short multi‑speaker clip, the speakers break down the essential elements of a successful Instagram Reel hook. They stress that the first three seconds are critical and should include on‑screen text because many viewers watch without sound. They advise setting clear expectations about the content, using polarizing or negative words (e.g., "steal," "avoid," "never") to capture attention, and cutting out generic greetings or introductions. The overall message is a concise, tactical guide for creators aiming to make their Reels go viral.

The first 3 seconds of a reel are super important. Now we call this the hook. Couple things I recommend. 1, use text when possible because a lot of times people actually have the sound off to start. And 2, set expectations. Let people know what you're going to talk about so they know if they are interested.
Use text on screen like this for the first 3 seconds to tell them what it's about or they will scroll right past your shit. Use negative words in your hooks like steal, stop, avoid, never, mistake because they're more polarizing and grab attention faster than your 3 tips to help you lose weight ever will. And finally, don't waste any time saying, hi guys, how are you doing today?
Or my name is Maciej.
Get to the damn point with a negative hook text on screen and your content will actually go viral.