Don't open videos with "Hi, my name is." Viewers check out instantly. Instead, hook them in the first few seconds with negativity, exaggerated positivity, or controversy. Gary Vaynerchuk's "jab, jab, jab, right hook" approach is outdated for video.
The worst way to start your video is to say, "Hi, my name is Maciej." No one gives a shit. Instead, you need to use the first few seconds of the video to capture someone's attention with negativity, exaggerated positivity, or controversy. Never, ever, ever say these three words in marketing. This sales secret is so good, it should be illegal. Gary Vee was wrong when he said jab, jab, jab, right hook. Make sure to use one of them in your next video and follow for more value.
