Never give them the PRICE ❌💰
In this concise sales coaching monologue, the speaker advises against revealing a price when a prospect asks "How much do you charge?". The core argument is that early price disclosure leads prospects to judge the offering solely on cost rather than value. Instead, the speaker recommends responding with a statement that acknowledges flexible pricing and then asks qualifying questions to understand the prospect's current situation, pain points, and goals. By using the prospect's own challenges as leverage, the seller can position the solution's value before revealing the price, thereby increasing the likelihood of a successful sale. The speaker frames this approach as a way to "make money" by controlling the conversation and focusing on value first.
