Social media algorithms start by showing your post to about 20% of your followers, then decide whether to push it wider based on watch time and engagement. Watch time matters most because longer sessions mean more ad revenue. Shares, likes, and saves help too, but they're secondary.
Chapters
This is how the algorithm works on social media. Once you learn the algorithm, you know the rules of the game, and then you know how to win the game. When you first publish content, it gets distributed to 20% of your followers and a portion of people who are not your followers, but those whose interests align with your content. Then the algorithm measures your content by two things: watch time and engagement. And the platform cares more about watch time because the longer someone spends on their platform, the more they get paid from ads. So if a person spends time watching your content, it gets pushed to more people with similar interests. Otherwise, if the content doesn't grab the viewer's attention, it gets no boost. Also, if a person shares, likes, or saves the content, the algorithm pushes it to more viewers, resulting in more reach and engagement from a broader audience. So, let me explain in short.