Five hook formulas to open short videos: controversial takes, relatable call-outs, time-bound solutions, negative outcomes, and authority claims. Each one is designed to stop the scroll and keep people watching.
This is a controversial hook.
You're not losing weight because you're not eating enough.
And this is a relatable callout hook.
Don't be that guy who always wears flashy jackets all the time.
This is a time-based problem-solving hook. In the next 60 seconds, I'm going to show you how to see everything your competition is up to.
And this is a negative hook. The worst possible thing that can happen to a man is developing man boobs.
This is an authority hook. Took me 10 years to learn this, but I'll teach it to you in less than 1 minute.
Understand that if the first few seconds of your video don't grab your audience's attention, they're not going to watch the rest. I created a ChatGPT prompt to help you come up with viral hooks like this that stop people from scrolling past your content. Comment hook and I'll send it to you.
