Seven angles that make short-form videos go viral: shock value, challenge, educational, authority, comparison, transformation, and storytelling. Each one takes a single idea and reframes it to hook viewers differently, like offering $1,000 for a challenge or showing a weight-loss result.
This is a shock value angle.
This is why you should always wash your bread before eating it.
And this is a challenge angle. I'll give you $1,000 if you can beat me in any exercise. This is an educational angle. This is an example of what you can eat every day to lose belly fat. This is an authority angle.
I lost 4.5 kg in 1 week.
This is a comparison angle. There are way too many green sauces in the world that sort of all look the same, but are they? This is a transformation angle.
I lost over 30 pounds in 4 months, and here are the 5 things that I would do if I were to start all over.
And this is a storytelling angle. 2 years ago, I was swiping through Hinge for every waking hour because I was lonely and I wanted emotional validation. Different angles can take one video idea and turn it into 7 viral videos. Comment angle and I'll send you the full breakdown.
