A creator breaks down eight viral hook formulas with examples: shock value, comprehensive, common mistake, comparison, question, negative, tutorial, and comment hooks. Each one reframes the same idea to grab attention differently, and the video points to a larger resource of thousands of hooks to use.
This is a shock value hook. This is why you should always wash your bread before eating it.
This is a comprehensive hook. This is every way to make toast.
This is a common mistake hook. I see so many people using their piping bags just like this, or maybe like this. Even if you tie it like this. And this is a comparison hook. There are way too many green sauces in the world that sort of all look the same, but are they?
This is a question hook.
Have you ever seen 1,300 cakes in one place?
This is a negative hook. Never transfer your home into your kid's name or leave it to them in your will. And this is a tutorial hook. Here are 4 ways to make an omelette. Different hook. Types can take one video idea and turn it into 7. Want a list of thousands of hooks that you can use in any niche?
Comment hook and I'll send it over.
