Six viral hook formats for short-form video: challenge questions, dream results, authority claims, emotional stories, bold statements, and direct calls for comments. Each one is designed to stop the scroll and pull viewers in.
This is a challenge hook. Is it possible to ace a final after studying for just 1 hour?
And this is a dream result hook. This is how I got to shoot the Kid Laroi and the NRL Grand Final in my first year picking up the camera.
This is an authority-based hook. I worked so hard to lose belly fat, it took me a really long time.
And this is a storytelling hook. It all started when this girl broke my heart. And this is a bold statement hook. Here's how to develop a studying addiction so strong that you physically can't stop studying. If you want your views to go from this to this, you gotta be using better hooks.
Comment hook for a list of 1,000 viral hooks that you can use.