Stop describing your program on sales calls. Instead, make the prospect feel the gap between their problem and what they want, test if they actually care with a 1-to-10 scale, then tie your offer directly to their specific goal like losing 20 pounds.
Stop pitching your program on your sales calls. The reason you keep hearing "I can't afford it" or "It's not the right time" is because you're fucking up your pitch. If you start selling them before taking them through this 3-step process, you're gonna get rejected every damn time. Phase number 1: Create the gap. People will never buy your shit unless they believe they have a real problem that you can fix. Your job is to make them painfully aware where they're stuck right now and where they actually want to be. Phase number 2 is test their commitment. So, name, in my program I guarantee results, and so because of that I only work with super committed people. So on a scale of 1 to 10, 1 being "This isn't important for me right now at all," and 10 being "This is extremely extremely important to me, where are you sitting on that scale? Asking this question will tell you whether or not the prospect is actually willing to commit. And if they say anything less than 7, challenge them on it. And phase 3, present the offer to their goals. You need to understand that you are not selling your online coaching program, you are pitching the solution to their problem. So instead of talking about all the features of your program, like training, nutrition, accountability, explain how those features are gonna benefit them and help them achieve their goal. Okay, name, so for the training program, I know that you said that your goal is to lose 20 pounds. So my goal is to design you a program that's 4 days a week, and every single workout that you're gonna do is gonna be getting you one step closer to that £20 weight loss goal. How does that sound? And if you want my full sales script, comment the word sales and I'll send it to you.
