Maciej ChoromanskiFounder, SocialFlow · Founder at SocialFlow

Top 4 tips for writing VIRAL HOOKS 🪝‼️

29 May 2025 · 0 min

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In this short instructional video, a scriptwriter for popular social‑media accounts shares four concise rules for crafting viral hooks. The speaker emphasizes (1) speaking directly to the audience using the second‑person "you" to create personal relevance; (2) avoiding weak qualifiers such as "maybe" or "probably" to keep statements decisive; (3) employing a negative framing (e.g., "why you're not losing weight") because negativity captures attention and sparks curiosity; and (4) keeping the wording as short and simple as possible, constantly asking how to convey the message with the fewest words. The video ends with a call‑to‑action encouraging viewers to follow for more tips.

I'm the scriptwriter for some popular accounts that I know you follow, and here are my top 4 tips for writing viral hooks. Number 1: Always speak to your audience in the you form. For example, "You're not losing fat because you're doing this one thing wrong." Number 2: Avoid weak words like "maybe" or "probably." They will make your statement sound less convincing. Number 3: Negativity always wins. For example, instead of saying, "Here is how to lose weight," say, "Here is exactly why you're not losing weight." Negativity grabs attention and makes people curious to know the solution. And number 4: Keep it simple. Always ask yourself, "How can I say what I want to say with the least amount of words?" Boom! Now you've got the tools. Follow for more valuable tips.