Most creators fail because they ignore what the algorithm actually rewards. Post 50/50 short punchy reels and longer value content, open with power words like "steal" or "mistake," and research your audience's exact pain points instead of guessing. The algorithm surfaces what people replay and engage with, so design for that.
The algorithm hates you because your content is boring as fuck. But don't worry, let me put you on some game. Most people post and then pray for views, and they get butthurt when that doesn't happen. And winners force the algorithm to show their content, and here's how. Number 1, 50% of your content should be short and punchy reels. That means delivering all the value in 5 to 15 seconds. Doing this gives your video a higher chance of getting replayed, which will increase the watch time and make Instagram push your stuff to more people. Number 2, the other 50% of your reels should be longer, more in-depth value reels. These should be delivered in a step-by-step format, exactly like this video. This builds credibility and positions you as the expert. Number 3, your hook game needs to stop sucky. The first line of your video has to grab their attention or they're gonna scroll. Use words like steal, stop, don't, avoid, mistake, and make sure in your hook you're calling out a specific person or a specific problem. And lastly, number 4, talk about subjects that your ideal clients actually give a shit about. You're gonna do research and figure out exactly what questions they're asking. Don't just guess what they want to hear, you need to know it. And if you want to learn exactly how to do this, comment research and I'll send you the full guide.
