Your Instagram account is a sales funnel for coaches. Use Reels to attract viewers, pin three posts showing client results and your story, go live weekly to build trust, then use a script and qualifying questions in DMs to convert interested people into paying clients.
Your Instagram is a marketing funnel. Let me explain. At the top of the funnel, you have your Instagram Reels. This is where you're going to get in front of new people and pull them into your world. In the middle, you need 3 things set up perfectly. First, your bio needs to speak directly to your ideal client. Tell them exactly who you help and how you can help them. Next, pin these 3 posts to your profile: your best client result, a post about your story, and your offer with a clear next step without mentioning the price. Then go live at least once a week. This is how you're gonna build real connection and trust with your audience and get them ready to work with you. At the bottom of your funnel, you have your Instagram DMs. This is where you turn interested viewers into paying clients, and you can easily start conversations by copying this message. Then ask these questions to book a call. And if you want my help implementing this entire system into your coaching business, comment "clients" and I'll reach out to see if I can help.
