Use Instagram Stories with purpose: education, client wins, behind-the-scenes content, engagement stickers, and calls-to-action. This five-pillar framework turns random clips into a daily vlog that attracts and converts ideal clients.
Your Instagram stories shouldn't be random gym clips and whatever you had for lunch. Stories are where people go from, I follow this page, I like his videos, to I want to work with you. But only if you're intentional about it. We have 5 pillars. Pillar 1 is education. One quick tip, a myth bust, a did you know, something your ideal client finds genuinely useful. 2 or 3 story frames max. This builds authority fast. Client wins, before and afters, testimonials, screenshots, check-in results. This is the most powerful pillar because people don't believe what you say about yourself. They believe what your clients say. Pillar 3 is behind the scenes. Your workout, your meal prep, your morning, your workspace. Not to show off, to build familiarity. People buy from people they feel like they know and resonate with. Pillar 4 is engagement. Polls, question boxes, quizzes, Q&As, this or that stickers. What's harder for you, nutrition or workouts? And it's great for 2 reasons. First, your audience starts tapping and replying, which trains the algorithm to show your stories to more people. And second, you also learn what your audience actually gives a shit about. And lastly, Pillar 5 is call to actions. And this is where you actually make money. We have 3 types. First, hard call to actions, which are direct asks. Pretty much, if you want coaching, DM me the word start. Second, freebie lead magnet call to actions, where you give out a resource to start conversations with potential leads. I put together a free macro cheat sheet, DM me macros and I'll send it over. And lastly, soft call to actions, which are a softer version of hard call to actions. For example, post a before and after, and then below that put, if you want results like my client Mike, DM me transform and I'll send you the details on my one-on-one online coaching. Think of your stories like a daily show, like a vlog. You're the host. Every day you educate, prove, connect, engage, and invite. Now, if you want the full Stories playbook with examples for each pillar and each call to action type, comment "story" and I'll send it over to you.
