When a prospect says you're too expensive, stop defending and ask what you're expensive compared to. One sales coach compares it to choosing between KFC and a nice restaurant, forcing them to pick between cheap or quality.
When someone says you're too expensive, here's what you say. First, don't try to defend your price. Shut the fuck up and ask, Mike, expensive compared to what? Then they'll probably say something like, well, I know someone else that's way cheaper. And then you say this. So, Mike, let me ask you something. If you were taking your wife out for a special dinner, would you go to a nice restaurant or would you hit up KFC? Well, probably the restaurant. Exactly. So if you want to look like you hired a KFC's personal trainer, I can send you to somebody cheaper. But if you want a program with guaranteed results, this is what you need. So what is going to be, Mike? Do you want a KFC or do you want the best? Try this on your next call and follow for more. Thank you.
