Mark Roberge says running ads straight to Spotify wastes money because you get no contact info and listeners bail in seconds, tanking your algorithm. Capture their email first, then send them to stream.
If you're running ads to drive people to go to your Spotify or to your YouTube, I believe it's a waste of money, right? You don't have that fan's contact, you're just driving them there. You don't even know if they really like you yet. They don't even know if they really like you yet, right? So the— they're not completely qualified yet. And ultimately, it's not going to be in your favor on the algorithmic score. Because a lot of those people won't even last 30 seconds, right? They're gonna come in there, they're gonna— I don't like this and leave, right? You want to qualify them first, you want to get them into your funnel, you want to get their name, their phone number, their email, their location, their preferred streaming platform. Then from there, you know, now you know where they stream. Now get them to the right streaming platform, and they're most likely going to stick now and become an actual fan. They're not just a passive listener because they, they saw your ad. They said, wow, I really love this. I want to be part of their community. I want to be part of their world. They signed up. They gave all their information, and now they're going to start taking these actions. And now you could always contact them for, you know, future releases, for upcoming shows, for future merch drops. Like, you can just now nurture this, you know, uh, relationship with them. And, you know, that's one of the things that we specialize here with Van Flowey, with Make Our Music. It's one of the things we preach. If you have any questions on any of this, would like any help with it, hit us in the DMs. We're happy to explain how this works.
