In this demo‑day pitch, Hala Lefrenji, Business Development Manager for North Africa, Middle East, Turkey and India at Red Power, presents PV Design – a comprehensive SaaS platform that automates the entire solar‑PV plant design and engineering workflow. She begins by highlighting the massive solar resource (173,000 TW) and the climate‑crisis urgency, then describes the two pain points that motivated the founders: the weeks‑long, manual design process and the broader need to democratize clean‑energy deployment. PV Design claims to turn six weeks of engineering work into two minutes, cutting levelized cost of energy by 5 % and boosting profitability by 20 %. The platform lets users upload a site, select equipment and criteria, and instantly receive optimized designs and documentation. The addressable market spans the full solar value chain (developers, IPPs, contractors) and expands to C&I, residential, representing a €36 bn opportunity. Competitors only automate parts of the workflow; PV Design is positioned as the only end‑to‑end solution. The business model is SaaS with a 14‑day free trial and a feedback‑driven product roadmap. The team of 50 people from 15 nationalities (≈50 % women) combines software engineering, detailed PV engineering, and business‑development experience across Spain, Brazil, Chile, and the Middle East. Traction includes a €2 M Horizon 2020 grant, recognition as a top energy innovator, >100 paying customers, 3 000 users in ~150 countries, simulation of >2 000 GW (equivalent to 500 years of manual work), replacement of 9 million barrels of oil, avoidance of 6 million t CO₂, and generation of 420 MW serving 216 000 families. The company is cash‑flow positive after four months, raised a $6 M Series A, and plans to broaden into wind, storage and integrated clean‑technology solutions, positioning itself as the industry’s base platform.
Chapters
Yes. So, have you ever imagined how much solar energy comes to Earth? A total of 173,000 terawatts of solar energy strikes the Earth continuously. That's more than 10,000 times the world's total use of energy, and that energy is completely renewable. I believe the stars To be the answer to climate crisis, as right now we have tremendously use for the contaminating energy sources. We are fully committed to provide clean energy to everyone and everywhere. I am Hala Lefrenji. I'm the business developer manager of the North of the North African, Middle East, Turkish, and Indian markets at Red Power. I'm very happy to be here today, and I'm very happy to share with you our story and our progress. Our 3 co-founders worked for solar developer. They developed solar projects in the whole world. They asked, they experienced and had 2 main concerns that we wanted to change. On one hand, how inefficient it is to design and engineer the solar farms. To just do one project, it would take you weeks, even months, calculating formulas, algorithms, and doing hundreds of pages of engineering. On the other hand, the Unreasonable impact, climate change, and poor populations. So this is our software. We came together one day and said, "Could we streamline this process? Could we accelerate the energy transition?" And yes, we could. So we did. This is our software with the sorry, a software package that the comprehensive software package that offers millions of iterations. Yes, millions of iterations that come in seconds and instantly optimizes. The design of solar PV plants and generates the engineering documentation. We transform 6 weeks of work into just 2 minutes. This means it decreases the levelized cost of energy generated by 5%, which translates into 20% higher profitability. This is our software. It's very easy to use. First, our client needs to upload the project location, select the equipment and criteria, And finally, within just a few minutes, they can download and cut documentation. Our market players are all the solar players in the industry. We cover the whole value chain: solar developers, independent solar producers, and contractors. We plan to move to the commercial and industrial team, residential PV, and this leads us to an opportunity in the market of €36 billion. Our competitors are all other softwares in the market that provide specific amount of the solar design process. And on the other hand, to date, we are the only software developer who offers the whole process automated automatically. Onto our business model, that is software as a package that basically adapts to the client's profiles and needs. We offer a 14-day trial period for the software for the customer. Sorry. And we believe in our customers' feedback. It's genuinely important as it will teach us on how to keep developing our products and bring the most from us to our platform. On to our amazing team. We are based in Spain, the solar hub in the world. We believe in values. We believe in environment. We make an effort to make— keep the planet a clean place, provide integrity and equality to our teammates, and specifically contribute to our team's diversity, minority, and equality. Our team has 50 people from 15 nationalities, and all of us— almost half of us are women. And let me proudly say, we're an exception. About a very exciting team, they have complementary experiences. With joining forces, Juan had developed software and preliminary tools to perform solar PV plans for CSP, while Miguel Ángel worked for several years in the industry as a detailed solar PV engineer. And on the other hand, we have Andrea Barber, who spent 6 years as head of business development and country manager in Brazil and Chile. Overall, they have a bulk of 10 years of experience together in the industry. So within the past years, we have proven traction. We won big awards. Among others, we've won the H2020 Commission Grant by European, which means that we've granted 2 million euros to develop our product and continue development. And on the other hand, we've also been named one of the top energy innovators for by the World Energy Council and the German Energy Innovator. Over the last 10 years, 4 years, we launched our product. We simulated over 2,000 gigawatts of energy. That means we like to say that it accounts to 500 years of engineering doing one project. And finally, the most amazing part is that we have over 100 paying customers right now. And who else but our partners tell us that we're on the right path to change the world? We have 3,000 users using PV Design, almost 150 countries. Our impact. We have 3 big impacts that we are very proud of. First being that we have contributed to 157 projects in the industry. Without Peavey Design, that would have been impossible. That means we basically have replaced 9,000— 9 million oil barrels, and we've also reduced an adoption sum of 6 million tons of CO2. And without BIM design, I think that it couldn't be real. I'm very proud of it. Finally, also our second impact is to democratize the knowledge of solar plants and clean energy. Before, engineers used to take a lot of time, as I said, to do the whole process within just minutes. They used to use expertise in the industry to do the one solar project. It took a lot of time, but now non-technical users are able to do that. So with PV Design, we also have partnered with academic institutions to provide for students and give them the how-to solar installation plans for free. And our third impact, and the most proud of it because we are, we have contributed to generating electricity in the low-use accessible energy worldwide. We have contributed to the generation of 420 megawatts. And we have generated over 2,000— 216,000 electricity to families. Our projection— let's talk about the future. We have, uh, we've been cash flow positive ever since 4 months of founding, and because of that, we've raised $6 million Series A round. We aim to be the industry's— sorry, the industry's— the industry's base in solar. We don't just see solar, we see wind, we see battery storage, we see integrated clean technologies, and we're aiming to move forward in the industry with your help. We move forward, we believe in difference, we have the right tool to do it. And we're aiming forward without the energy of greater power. We believe that with you, we can simulate and move forward to our green technologies. Thank you so much for today.
