Marissa Brennan shares a three-second test to tell if wedding content will book clients or just get views. The difference isn't production quality but audience: content made for brides converts, while posts about morning routines and kit breakdowns only attract other professionals.
I can tell within 3 seconds if your content is booking you out or is it just getting you views. And the difference isn't your editing quality, it's who you're posting the content for. A vlog of your morning routine or your kit or an in-depth breakdown of the tools that you're using. A reel about the stairs and you bringing up your kit to the bridal suite. This is why you charge XYZ. This is why you stop doing a deposit. Content that only a bridal pro would care about. That's gonna get you saves, follows, views by bridal pros. And your bride, she scrolled right past it. You need to be making content for you're a bride. Like a bride's reaction when she sees herself for the first time, original audio of you at the trial consultation showing the conversation where she's talking about what she wants, what she doesn't want, showing the transformation of where she started and how she got there. That is what is going to make a bride stop her scroll and say, oh my God, that looks like me. This is the girl I need to hire. Your content doesn't need to be influencer style. It needs to be for the right person, your bride. And I just dropped a full breakdown of content that books you out versus content that hears crickets.
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