Bridal hairstylist Marissa Brennan, who earned $728,000, shares seven lessons for growing a wedding business. Delegate bridal party work to hired help, charge appropriately, film yourself doing hair to attract clients, and hire professional models for content shoots instead of friends.
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7 lessons I wish I knew wedding season 1 as someone who's grossed $728,000 as a bridal hairstylist. 1, undercharging today makes future you really pissed off. 2, you don't need to do the entire bridal party yourself just to make more money. You'll be so much happier and have better work if you hire help. By the time you get to bridesmaid 8, you're roasted and toasted. You don't feel like being there anymore. You're rolling on one chicken nugget and a sip of water. Stop it. Okay. Number 3, you do not need to have a wedding team to be successful. Let that sink in. Number 4, your bride doesn't need a TED Talk on why your services are priced the way they are. 5, just film yourself. Literally, just do it. It took me a decade to get confident enough to film myself in public, but that content is what made brides dying to book with me. 6, follow up with your brides. She inquired, she's interested. She's not always in her inbox. Follow up. Your money is sitting in your inbox. Don't let it go to waste. And 7, hire the damn model. I used to get ghosted on content days because I wasn't hiring real models who do this for a living. I'm telling you, your content will explode times a thousand if you just hire the models. Act like you're booked out before you already are.