AREAS OF PROFITS - MARK HAMILTON #6 2024

5 Mar 2024 · 12 min
11:56

Mark Hamilton (author of the Neo Think books) presents a motivational talk (transcript) about breaking free from specialized, routine work by using "Project Curiosity" to learn a business's operations, list its basic responsibilities, and then reorganize those responsibilities into money-making "areas of purpose." Using a publishing-company example, he identifies four historical revenue avenues (television marketing, space media/magazine advertising, direct mail, and customer-database marketing) and advocates replacing traditional division of labor with his "division of essence," creating mini-marketing companies inside the firm so every job becomes an open-ended, creative, income-focused role. The chunk ends with a call-to-action to join his masterclass and subscribe.

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