AREAS OF PROFITS - MARK HAMILTON #6 2024

Mark Hamilton (author of the Neo Think books) presents a motivational talk (transcript) about breaking free from specialized, routine work by using "Project Curiosity" to learn a business's operations, list its basic responsibilities, and then reorganize those responsibilities into money-making "areas of purpose." Using a publishing-company example, he identifies four historical revenue avenues (television marketing, space media/magazine advertising, direct mail, and customer-database marketing) and advocates replacing traditional division of labor with his "division of essence," creating mini-marketing companies inside the firm so every job becomes an open-ended, creative, income-focused role. The chunk ends with a call-to-action to join his masterclass and subscribe.
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Hi, I'm Mark Hamilton, author of the Neo Think books widely circulated throughout over 140 countries in 12 languages. Over my last few talks I have been walking you through how to break free of your routine rut and its specialized tasks at work. How to break free from the following mentality into the integrating mentality. The mentality of the big big winners in life. The neothink mentality. We talked about Project Curiosity expanding your mind beyond specialized tasks at work. By getting curious about your place of work and learning more about the business, asking others about their jobs, what they do. We talked about this process of expanding your mind, expanding your scope of knowledge about the business and and then focusing in on the areas that would impact the income of the business. We talked about you making your first creative move. Indeed, with your growing understanding of the business and how it works through Project Curiosity, you will eventually find a way to increase efficiency on a particular task or procedure. And that could be your first baby step into the powerful creative mind. As you will discover, the creative mind is the great power of being a human being in our world. Realize that the human mind is the only thing in our world that can create values. Creating values puts us in happy harmony with our essence as human beings. Creating values is also the route to wealth. Creating values is not possible in the specialized thinking following mode most of us are stuck in. But you will leap into creating values as I take you from the following mentality into the integrating our self leader mentality through these talks. Now, in my last talk I said that after a couple of weeks into Project Curiosity, you you would begin to recognize specific areas in the business that impact income. As you get to for the first time, truly and deeply understand the business where you work through Project Curiosity, I want you to make a list of the company's basic responsibilities. That list would have been difficult if not impossible to put together prior to expanding your mind and your knowledge of the business. Before Project Curiosity, you can now see into the business beyond your specialized tasks as we move forward. Realize I'm going through this exercise for the millions out there who are stuck in their jobs. This is how to break free and rise from your specialized routine rut onto a powerful integrating path forward. And later I will take you through the steps. Steps for starting your own successful business with the liberating and powerful integrated thinking mentality. The Neo Think mentality. The mentality of society's winners. Now back to breaking free from the dreaded routine rut at work. After at least two weeks with Project Curiosity at work, I want you to write a list of the basic responsibilities of the business you work for, the main responsibilities that make up the business itself, and getting a little ahead of myself here. If you have or are starting a business, do this too. List the basic responsibilities of your business. Now I'm going to show you how to group these basic responsibilities into jobs that are the most productive jobs ever possible in your business. Because I'm going to bring the creative mind into every single job. There's nothing more powerful as your workers push the business forward with their greatest asset, their creative neothink minds. And for those stuck in a routine rut at work, this process is going to free you. Decades ago, I worked for a publishing company. I first tried Project Curiosity. There I identified a couple dozen basic responsibilities. Now, most publishing companies make each of those basic responsibilities a specialized job or a department. But that typical breakdown of a company's jobs results in specialized tasks and the dreaded routine rut and inferior productivity. That typical division of labor is inferior to my integrated division of essence that brings the creative mind into every job in your business and which brings every job explosive productivity and infinite potential. And for the millions who are stuck in a mundane job, pay close attention. Now, after a couple of weeks or more with Project Curiosity and then being able to list a company's basic responsibilities, you will be able to zero in on where the money is made in the company. In the publishing business where I work, for instance, without going through all the steps to determine exactly where the money is made, I can give you a great idea right here. When all was said and done, the money was made through four main avenues, what I called areas of purpose, as follows. Oh, and remember, this was a long time ago. So the company itself is working on older technology, so to speak. No high tech. All right, so there was television marketing, advertising, our books on television. There was space media marketing, that is advertising our books through magazines, newspapers, newsletters. There was direct mail marketing. That's when you receive an advertisement in your mailbox through the mail in an envelope. And then there was number four, there was customer database marketing, that is taking your customers and marketing more products to them, more back end, expanding their base of knowledge. And remember, this was before the Internet, before social media. All right, so we have these four areas where the money was made. Now, instead of leaving that company's couple dozen basic responsibilities as specialized departments and jobs performing specialized tasks like all the other publishing companies at the time, instead I restructured the company's basic responsibilities to now integrate into a force behind making money. I Essentially made all the basic responsibilities tightly integrate into their specific marketing area of purpose. Now why do I call them marketing areas of purpose? Well, what is the purpose of business? The purpose of business is to make money selling your value, your product or service. And those four marketing avenues that I just mentioned are the four areas in the company that can make money areas of purpose. Now, all the basic responsibilities no longer existed as ends in themselves. Dead end routine ruts. Instead they all fell under those four areas of purpose. Each money making area of purpose became the company's jobs. Essentially multiple marketers, each running the full scope of their little business, their little mini company. That's mini company. Mini company. I called it marketing. Taking and fulfilling orders, customer service, data accounting. Their own little mini company within the big company. I get into this exciting new breakdown of business from a startup business to a multi million dollar business. And I give more details and accelerate the process in my first masterclass and show you how to make every job an open ended money making adventure. This transforms dead end jobs to open ended jobs. The entire business breaks down into powerful open ended money making jobs. As opposed to the typical dreaded dead end routine ruts. You ask how can one person handle all the marketing? That's not what happens. Instead, with my invention of the division of essence replacing the inferior division of labor, we have multiple marketers, multiple mini companies. I teach how to break down any business by my superior division of essence. You will immediately see the true power behind this. Instead of bored employees, you have a company full of exhilarated in house entrepreneurs. Every job becomes an exciting adventure. The productivity of each job and of the company itself soars beyond all previous records. So here you get a sense of the superior money making power and excitement of running a little money making mini company at work versus a specialized job that most people suffer with in miserable stagnation and silent frustration. I mean imagine each job is an exciting area of purpose for the first time. Every job incorporates the employee's powerful mind. Powerful integrating mind forging its path forward. Imagine that for the first time, every job is rich in our greatest asset, the creative mind. Every employee gets to for the first time discover his or her creative essence. And joy and enthusiasm erupts in these new living jobs. And as every big winner in business and in life, these ordinary people finally discover their innate integrating self leader mind, the neo think mind. And oh what happiness these employees do exude. And for the millions stuck in one of today's impotent specialized jobs determine through this process the potential areas of purpose in the company you now work for, then target one of those areas of purpose you want. You can steadily take over the responsibilities tied to that area of purpose and eventually win them over. It can be done. You must show assertive energy and the willingness to take over even the nitty gritty bitchy details. Take them off other people's hands. If they fall into your self targeted area of purpose, people will usually gladly let go of those details. Your persistence will in many cases enable you to move in and take charge of an area of purpose in the company you now work for. Gaining control of an area where money is made will lift you up to a new life, into the integrating mind and onto the upper echelons where you work. I guarantee it. I give you the complete step by step details how to Do it in my first masterclass ever. Those who join me are in for a real ride. If you are interested in my masterclass, click on the link below and be sure you are subscribed to my channel. We're on a journey together to rise up from the limited following mentality pushed on us from the privileged power class above us. Here. You will rise up into the unlimited integrating mentality that needs no higher authority telling it what to do. Your mind will stretch and feel a whole new existence never felt before. Click below to find out more.










