Creating the Demand to Live Forever

Mark Hamilton, son of Neotech founder Frank R. Wallace, explains how his philosophy of Neo Think—a three-level thinking method moving from perception to conceptual to puzzle-picture—can overcome the stagnation that keeps people from wanting to live forever. He walks through how a bake shop uses sensory design and free samples to create value, then scales the method to business and civilization-wide goals.
Chapters
So, as all of you know, I grew up as the son of a highly accomplished, highly regarded scientist and philosopher, Dr. Frank R. Wallace, who developed the neotech philosophy and that grew out of the Ayn Rand's objectivism and the long line of Aristotelian philosophers. In Neotech, Dr. Wallace identifies our human consciousness as the greatest value and that man's greatest responsibility is to cure aging and death, to preserve our consciousness. As a boy who greatly admired his father, who was a highly regarded scientist for dupont and the philosopher of neotech, well, I felt like if he said he was going to do something, consider it done. So I grew up believing he would end death and we would never die. I mean, I really believe that. I felt that. I thought that I grew up emotionally feeling that death was unnatural, that our consciousness was the most important value and curing death was our most important goal. Now, as I grew up, I gradually learned that other people did not feel that way, and I had to figure out why. Why I was the only one. And as I grew up, became a teenager and then a young man, I began to learn the reasons why. I began to learn about personal stagnation, which is blocking the desire to live forever. People get in their ruts, their routine ruts, and after 10, 20, 30 years, I had a good friend who. Or I have a good friend who's a pilot. And back in the day, I excitedly said to him, hey, what if we can live to 130, 140, 150? And to my surprise, he looked at me and shook his head. And after giving it a little bit of thought, he said, well, no, I really wouldn't want to live that long. That floored me. He's a good friend of mine, and he had what appears to be a real glamorous job flying all over the world, but he wouldn't want longevity. He wouldn't want to live past maybe the 70, 80, 90 years that human beings live today. So that was the first block I realized why people out there did not feel the way I did about curing aging. And then the next block that I learned was the political suppression in society blocking the progress needed to make the medical breakthroughs to live forever.
You know, you go back a quarter of a century ago, and back at the turn of the century, people were talking seven years. We're going to cure aging seven to 10 years. Well, that was a quarter of a century ago now, and today we're still giving the same time frames you go to the RAD conference. Same time frame, seven years, 10 years. I've been hearing that for 25 years. And it's because of the political suppression, the loop I've talked about where the anti civilization, the regulatory bureaucracies and legislation and litigation, the anti civilization just pulls things back down that begin making progress. It's the loop, the loop of the anti civilization.
So as a young man and learning about the world, I knew I had to fix both of those problems to achieve the ultimate goal. And by this time the ultimate goal was now my ultimate goal as well. So in studying personal stagnation, well, this led me to discovering Neo Think, which is thinking more widely at work and in life to create values and leave behind stagnation. And you all know this from my works, my writings, how I work on that aspect of individual freedom from stagnation.
And you all know that Neo Think is limitless thinking accomplished by building puzzle pieces. This is what I bring to my readers. And now we're going to bring this to the world.
We advance beyond.
The normal ways of thinking. Like most people today, they're stuck in what I call perceptual thinking. It's a c. React manner. It's a limited way of thinking. They go to work, they're delegated these responsibilities and they see their responsibilities and they react. They react and do their responsibilities. Well, like my pilot Friend, after 10, 20 years of a glamorous life that starts becoming a burden because you're stagnant. And the human mind is not meant to for stagnation, it's meant for creation. It's meant for creation, not stagnation. So with stagnation we feel the burden of life. As we get older, those who are stuck in that stagnant life and we eventually need to die, we must die, we have to die. Such as my friend. He wouldn't want to live. 130, 140, 150. I'm sure all of you would love to do that with good health and vibrancy.
So let's talk a little bit more about this perceptual thinking people are stuck in. And let's look at what is their next level. Well, it's conceptual thinking. It's pulling together percepts into more powerful concepts. I'll give you a little example here, what this is. And then finally you have a few people who do rise to the higher level of pulling together percepts and concepts for our Neo thinking. Limitless Neo thinking. Now those are the super achievers, you know, the Henry Fords, the Thomas Edison's, the Steve Jobs, the Elon Musk's, they all use Neo Think. So Neo Think has been around forever, but very few people tap into it. That's why I named it Neo Think New Think, because most people, 99 plus percent of the people, it's New Think, it's Neothink. So. So I'll give you just a quick example of the three levels of thinking.
Recently I was at this shopping center close by. It has a grocery store, a major grocery store on one end and a major drugstore on the other end. In between there is little boutiques, shops, restaurants, and there's a bake shop. There's a bake shop in there that I've been here in this location for over 20 years and never walked into the bake shop. Well, with our holiday season coming up and we have quite a few guests we're inviting to the house. So I thought, well, I'm here, I'm here. So let me just take a quick walk into this bake shop I've never walked into. And I walked in and I was blown away. It was beautiful, artistic, smelled delicious. The people were well groomed and very helpful. I, I really fell in love with the little bake shop inside. But here I was here. I've been here over 20 years. Never once have I stepped foot in that bakeshop. Now, the bakeshop customer acquisition is done via perceptual thinking. So the owner is very limited. He has a plain brownish stucco front with a little sign up top that says bake shop. So that's perceptual thinking. I'm going to put up a sign and people are going to come. And that's customer acquisition at a perceptual level.
Now, I mean, he must be doing all right because he's there 20 years later. But he never entered the limitless world that he could have entered. So let's go to the next level of thinking, conceptual thinking. So let's pull together a concept here and see what it would do to his customer acquisition. Let's just, I'm going to suggest, let's just put a monitor in the big glass window, right? Just put a monitor. And by the way, you can't even see through that window because it's tinted. You can't see the beautiful cakes and croissants and bread inside. You can't see any of that. So let's say you put a big monitor in the window and it shows you those. It shows you what I saw on the inside and it even shows you motion. It shows you big loaves of bread being baked and then poofing up and rising and you can just start thinking, mmm, that fresh baked bread. Or showing the croissants poof up as they bake them. Or the designer putting on the beautiful design, artistic designs on the cupcakes or the cakes. Right, That's a concept. Now with passers by, you're going to get a much higher customer acquisition by just that one concept, that one level of conceptual thinking. They'll see that, they'll become curious, they'll watch it for a minute and guess what? Then they'll walk inside to see more. So we've jumped from perceptual to conceptual thinking at that point. Now let's take it further. Let's get into a Neo think puzzle picture. So what is Neo think? It's pulling together puzzle pieces. What are the puzzle pieces? The puzzle pieces are the concepts. It's pulling together concepts into a big picture. So I'm going to just off the top of my head, and I do this, by the way, when I go to restaurants, I go to store, my mind's always doing this. Like, wow, if they did this, they could double their customer acquisition. If they did that, they could become so much more efficient and save much more in cost. And my mind just always works that way. So let me put it to work here with a little bake shop. All right, so we've got now sight going on here with the monitor. Well, when I walked in, my stomach started gurgling because it just smelled so good. You know, I had to have some of that. So why don't we put some vents? Why doesn't the owner put some vents and put some fans and blow that aroma out onto the sidewalk in front of his bake shop? Well, people walking by would follow their noses, just like on that cartoon Popeye. When Wimpy would smell the hamburgers and he'd follow his nose to the hamburgers, well, they'd follow their noses right in into that bake shop. So now we've got two concepts working. Let's throw in a third one and then we'll pull together a little Neo think puzzle picture. Let's say the third one is this. When I walked in, there were two employees with no extra cost to the owner. Take a simple folding table, put it out front, put a nice pink tablecloth on it, and at 5:00 clock onward, when the traffic, the foot traffic is very heavy in that little shopping center. Bring out some fresh baked bread, bring out some. Slice up some of those delicious sweet cupcakes, bring out some croissants and make sure they're nice and warm too. And then the passersby, well, I can tell you this from the days when our family used to shop at Costco and they would have samples, I'm telling you, he would have a crowd around his little bake shop in no time. And when people see a crowd, they get curious. They want to know, okay, what's going over there? What's going on over there? What am I missing? And boom. His customer acquisition. Well, I'm going to say it would multiple fold. How? Because he created a little Neo Think, pulled together a little Neo Think picture, a little puzzle picture there. And I'll also guarantee you this, if he had, if he had that aroma blowing in the noses of passersby, the beautiful scenes of the baked bread poofing up and the delicious warm tasting table, I guarantee you that those people, myself included, over the past 20 some years that I've lived here, well, that picture would stay in my head every darn time I'd go into the grocery store. Every darn time I'd go into the drugstore, I would see in my head that Neo Think puzzle picture. That customer acquisition Neo Think puzzle picture. And many times that would have drawn me to the bake shop. Not necessarily now because I'm on the keto diet for the past two years, but over the 20 years I would have been in there many times. I can guarantee you, if I had that little puzzle picture, I never went in once. Because of his perceptual customer acquisition.
Neo Think doesn't stop there. If he had such a successful response to that Neo Think puzzle picture, well, he'd put another bake shop, replicate it. Remember that in my writings, replicating. He'd replicate that to the west side, then to the north, then to the south, then to the state over. Eventually, like McDonald's did with Ray Kroc, he'd be all over the country, right? Limitless. And then when he's a wealthy.
Country renowned, maybe world renowned baker, well then he gets influence and power and he'll enter the realm of philanthropy, perhaps, maybe the world of politics. Because politics is the most integrated world, although the most evil world. But you know, you can get those good ones to go in there and do something really good. But that's what Neo think does. It's limitless thinking. That's just one little example of the three levels of thinking. Perceptual, conceptual, and then very few. But some people go into Neo Think and it's limitless. Their power is limitless. So I used my Neo Think discovery to break through and then start writing Neo Think books for the self. You remember that say like the self capture the many day power thinking team to unleash the individual's full potential. And then I grew from there into the business for entrepreneurs, business owners. Remember that how to turn your business into an engine of wealth and unleash its full potential by changing the structure of business from the perceptual delegating into these boring routine ruts.
And building this bureaucratic bloat in your company to having these super efficient little wealth creators working for you through the division of essence. Bringing the essence of the businesses into each and every job you work. Your company will work with far fewer people with far greater results. And you have the performance, pay and the whole thing. The many companies remember that. So that was my next breakthrough. Neo Think puzzle picture. Then it went to the world. Remember the company without a company without a country. With those tracking reports that got down to every single nitty gritty detail within your company and then your crucial detail reports and then your ESSENCE reports. Now I just work on ESSENCE reports but I very quickly can draw up and pull up call up my nitty gritty detail reports whenever I see a problem. And that happens from time to time. You're not immune to problems. And then next keep reaching out and growing through my limitless Neo think. Now it's civilization and I'm going to talk about that today. How civilization can reach its full potential. And we've never come close to our full potential. Never. We with Immortalis.
I'm going to actualize. I am actualizing. We are actualizing what? My bestseller super puzzle Ideal.










