Mark Hamilton describes a Disney cruise where a speaker selling lifetime vacation memberships told emotional stories about his daughter calling him "Daddy." The pitch moved Mark to tears and he signed up, even though the speaker never mentioned price.
There are different forms of stimulation. For example, while on the Disney cruise with my kids, I listened to a speaker selling a lifetime cruise vacation club. I was a casual observer until he started talking about his daughter and how fast time passes and how his closest times with her were on the ship. He told me stories of their times together, including how she would sometimes subconsciously revert back and call him Daddy when they were on the cruise together. Well, I admit I got tears in my eyes and ended up in his office signing the contract. Yes, he touched my child of the past. He never mentioned money.
