A property host found that 60% of his guests discovered his listings through ChatGPT, Google Gemini, Perplexity, and Claude. AI chat agents are replacing traditional booking platforms, so property owners need an SEO-optimized WordPress website to be visible to these AI models.
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Now this is interesting. I was speaking to a host last week who jumped on a call, and he's got quite a lot of properties. But one of the things that we were talking about was AI and ChatGPT, and he said that he recently had his team surveyed a guest at BookDirect, and he said that 60% of them had discovered him via AI. So whether that was ChatGPT or Google Gemini, Perplexity, Claude, And that is a big chunk. Now, in the past, the way that people would find a direct booking website is through an OTA search like Airbnb or Booking.com. But now more and more people are using these AI agents, these AI chatbots, to find places to go and stay. And this brings me back to you and the people that are so reliant on just Airbnb, is that if you haven't got a proper direct booking website that is structured in the right way where these AI tools can find you, then they're never going to book with you. It's just an age-old Business 101. If no one can see you, nobody can buy from you. Now, if you've got a PMS website, you're not going to get seen. If you've got one of these AI websites like Lovable, you're not going to get seen. It needs to be a structured, ideally WordPress website that is visible to these AI models. And that is what we do at Boostly. Right? All of our websites are structured that way. It's, you know, it's SEO 101, but brought together for this new AI search that is getting very, very popular. So if you haven't got a WordPress website, if you haven't got a Boostly website, and if you want to be discovered more in this new way of search so you don't get left behind, just comment the word rocket below. I'll send you a link. You can book a call with our team, find out more, and we can hopefully help you as well.