Why Your Vacation Rental Isn't Ranking (And How to Fix It)

a tweet, you know, it's going to cut off the characters. Um, and then the description here, uh, Google will often make up its own meta description. So it's not the end of the world if this isn't perfect, but definitely make it, you know, you want to tell the, you know, whoever's searching for it, what you're about in a couple sentences so that if they're reading it in that kind of preview text, oh, you know, it has 12, uh, it can sleep 12, or we have 7 properties that are beachfront with a pool, hot tub. Like, it's similar to Airbnb in the fact of you want to kind of lead with the good stuff, like what amenities do you have, like why someone should book this place. Very similar in the meta description.

Um, so there's going to be like an elephant in the room sort of conversation here. Um, people in the room, what I would love in the, in the Zoom chat, please let us know yes or no. Do you have a WordPress website? Do you— if, if the answer is no to WordPress, do you have a free PMS website or do you use one of the others? Now, when it comes to a CMS, which is content management system, Chase, and all of the things that we're talking about with SEO and GEO, what is the best practice here?

Yeah. Um, if you have a, like a PMS hosted site, you're not gonna get much traffic just the way they're very limited in what they have. You can only update some things. If you're lucky, you can update H1s. Um, you can probably update some titles, but you're really gonna be lacking on functionality and for you to rank in AI search and in Google. So it's always recommended. You know, there's tons of, obviously Boostly is a great choice. There's a lot of options out there. You can build your own if you really wanted to or use AI, but you're very limited cuz most of them don't allow blogs. Blogs is a huge one if you're gonna rank in AI search. We'll get into that later, but blogs is the best way to rank for tons of keywords and start to show up in queries that people are asking cuz you're answering questions. So if you use one of those PMS website builders, you're going to just be super limited. You probably will rank for your brand name or property name and then maybe a keyword if you're lucky. But every time I see somebody's site that's been established for a while there, your traffic is, you know, your grandmother has visited twice and you sent, posted on Facebook and that's about all you get on traffic. So yeah. Um, you know, if you're really serious about driving direct bookings, the first piece of that puzzle is getting traffic. If you have no traffic, you could have a really good email game. I know Mark has great email sequence, but you know, you're going to be very limited to actually driving direct bookings outside of that. So, um, definitely look for other options and there's a lot out there which, you know, we can get into more later.

And anybody asking in the chat, yes, all Boostly websites are built on WordPress. Um, and I know the PMS websites have got solutions, but we've spoken about this a lot, spoken about it yesterday, uh, and I've spoken for the last 10 years. A PMS, their main core business model isn't their website, which is why they offer it as a, as a freebie. Some are better than others, but every single one of them is limited in what you can do. And with AI search, and which is obviously what this topic is all about, you are extremely handcuffed in what you can and can't do. Like Chase says, at best you're going to be ranking for your business name. But outside of that, nothing much more. If you truly want to have the best advantage, then WordPress is king. It has, it will, and it always will be. And before anybody asks, no, not an AI website tool, not an AI website that you can put together. Um, it's, it's, it's just absolutely poles, uh, in, in difference. So we do everything in WordPress. Obviously Chase is an expert in SEO, does everything in WordPress. And you could go and speak to many of the other people that I deem the experts in this industry, from Craig Webb to Gil Kahn, and they'll all recommend WordPress in every way, shape, or form. So that answers that question. So let's go back to Dana. We're going to come in and we're going to do a live fix of her meta with one of the tools that you're going to recommend. But where else on the website? And I would love for everybody to have their website open. Uh, go and paste, copy and paste in your H1 and your H2 into the chat. And if you don't know what H1 or H2 is, it's the first 2 lines of your website. Go paste it in. Um, where else on the website, uh, could we, or could Dana be looking to, uh, improve for everything SEO and GEO, Chase?

Yeah. So another one, a huge section is the FAQ. Area. So obviously these are very property specific, but they're pretty vague. You know, how close is it? We're in the heart of Pacific Beach, but there's a lot of different properties. They even have a property in Florida. This would be better served, and I'm, I'm sure it is. I probably should check, but I'm sure it's on like the actual property page. It might be duplicated across the board. It probably is. But this would be a great opportunity because with AI search answer first. Content is huge. People are asking questions and it's like long tail questions. Like what's the best place to stay for 12 people with a pool by the beach? You want to be able to answer those questions and queries here. Um, there's a couple of free tools you can do to find what those queries are. You can also do a Google search and when it has all the suggestions of what other people are asking, it's called People Also Ask. You could see the fan out of what other people are searching around that. You can also see suggested questions as well. So another way you can find good queries is we're STR operators. We have direct bookings. We have guests that come through. What are the most common questions that guests ask that you could get in front of now and Answer those questions here and get cited for that. Make them very specific. How close are you to downtown Pacific Beach? How many miles? Like, how many miles are you to the main attraction, the main draw? The more specific that you can get, the better, so that AI search can, you know, source that information and cite it. So this is a huge one. And if you don't have an FAQ section, I guess start there. Source it from your most asked questions. You know, do a Google search, see what people are asking. There's some free tools out there too. There's some paid tools as well. Um, we have it integrated in ours, but basically you need to, it's answer first is probably the biggest differentiator with AI search versus traditional is you need to have the query and the question, answer it in that first sentence. Don't answer it later in another paragraph, answer it right away so that It's easily citable question answer. Um, so that would probably be the next biggest thing is the FAQ questions. Um, there is a more advanced way to use schemas to inject FAQs, which we have a solution in our tool as well. But you can put any FAQ question into the HTML. It's not visible to the user, but it's visible to, you know, crawlers so they can read those questions and answers.

Just very quickly. You mentioned the word schema. In simple words, what does schema mean?

Just structured data. So it's just, you structure it in a way that AI search and crawlers can read it. So they're pretty advanced these days, but it's just best to not add any confusion you want. That's the key to SEO. Eliminate any confusion. There are some magic things you can do, but at the end of the day, it's just doing the basics. If you can do the basics correctly, then you're gonna win, you know, and beat most people.

So you mentioned something that caught my attention. You mentioned about the individual properties. So if you just go look at an individual property, uh, listing on, on here, obviously with our websites we sync everything straight from the property management software, uh, which, um, I'm, I'm, uh, I'm on the top of my head, I can't remember who Dana uses here, but, um, it syncs everything in. So when you're talking about individual listings, individual properties being able to rank, is it that the more information in here that you can put, the better chance that it could be, um, picked up by SEO and being picked up by, um, by the, by the ChatGPT, etc.?

Absolutely. The more information you can provide, the better. You want to answer specific questions. Like I said, you want to have all the details, like how it, you know, this is great. 8 guests, 2 bedrooms, 2 baths. I'd probably— yep, we got it there. So perfect. Yeah, I'd repeat it in the summary. I would, you know, add as much information here. Like I said, specifics. So bus route, 2 blocks, it's somewhat specific. 2 miles to SeaWorld, but maybe have it in like a list of 2 miles to the airport, 2 miles to downtown, 2 miles to Del Mar, 2 miles to La Jolla, whatever. The more specific you can get, the better. And then obviously having those property-specific FAQs is another opportunity here that you can have.

Yeah, pretty good. So with, with this, this is a question that came in and it's a good point. On these sort of listing pages, you're more looking to put your specific listing FAQs. On the homepage and where it's more about beach vacations more than just the individual listings, on that FAQ, would you be answering more company questions instead of listing specifics? How would you sort of structure that when we're sort of talking about it?

Yeah, it would be more general. So like where to stay in San Diego. And like stay at Beach Vacations Rentals. We have 4 properties. 4 of them are close to the beach. One has a hot— like you, that's an answer-first question right there. Um, content, where to stay in San Diego, answer it succinctly with your business name. So Beach Vacations kind of doubles as a keyword, but it's their business name as well. Um, so you can make them more general. of like where to stay, what's the best vacation rental for groups of 12+, or, you know, what's the best, uh, place to rent for family reunions. Like, you can get creative with it, but you want to answer questions that people are obviously searching for, and then you have the answer and you're going to get cited for that. So that's just, you know, back to basics.

Like, like a mini blog post almost.

Yeah, yeah. And you can Obviously get creative. You could test things out and see if you start to rank in AI search. There's not really any free tools other than in Google Search Console. You can see what queries you might rank for. Usually it's a pay-to-play to see AI data at this point. But yeah, I would get creative. If you're unsure of what questions to ask, you can ask your guests. You know, I think you probably have a good idea of what people typically ask. I would probably avoid like, what's your Wi-Fi and those things to be for property specific, but on the homepage, you know, have search queries that people would probably be searching for.

So that's a really, really, really good point. Let me just— I'm just gonna go back to what you said, Google Search Console. Everybody now just in the chat, and we've got 100 people in here. Um, yes or no, have you got a free Google Console account set up and linked to your website? Give me a yes or give me a no. I want to see 100 replies if, uh, if possible. And I'm pretty much—

Pretty low.

Yeah, well, it's— I, I think it's going to be about 70/30 in favor of no. Um, and again, if the answer is no, it takes minutes to do. Super easy, super straightforward. If you get stuck, ChatGPT can help you. But again, uh, the data never lies, right? And we make a lot of assumptions as humans and business owners into how we should structure these things. But when you've got the data, it is literally, uh, steering you in the, in, in the right direction. So Google Search Console, go and set it up. Super easy, super simple to do so. Now here's the last question before I want us to go on to how we can fix all of these and what we can do to start doing to fix these, and we'll look at some cool examples. Um, somebody's put, I've got ChatGPT doing all of this for me right now. I hope it's right. Now you could argue that ChatGPT, yes, is a good way to go, but you wouldn't want to put it in charge of all of your SEO. Like, you as an SEO expert Um, why are you not just putting everything into ChatGPT and hoping for the best? Why have you come up with this tool to sort of structure it in, uh, in, in the right way? What do you say to that?

Yeah, I mean, it's just not going to have the same quality. So we, we, it took us 10 months to build and fully flesh out what our tool does. You could probably create a generic article, but it's not going to be within the frameworks that Google ranks for or AI search ranks for. It's really important to have internal links between your other blog posts and your other pages. You need to actually have property photos woven in and to speak about those properties, and you need to have specific citable stats. That's a huge one. We've timed it. If you were going to post an article per day for 30 days, it would take you 30 to 40 hours and you probably still wouldn't have the same quality. Like we have frameworks when we write them to not sound like AI. Like we have a ton of anti-AI things built in because that's the first thing is like you get ChatGPT to write it, it sounds like AI, there's em dashes everywhere. Um, it, it's just horrendous.

So, um, and Google will pick up on that, right? And you know, these, these search engines and these AI models, they are looking to see who's trying to shortcut their way to doing this and who's doing it the right way. Is that Right?

Exactly. Yeah. So it can tell when it's, you know, not well written and if it doesn't have any first-party data, it doesn't have your own experiences woven in. Like we built the tool to, there's an interview section in there and it will pull all of your data and reviews from past guests to where it can weave all of that in naturally. If you were going to try to do that yourself, that would be a nightmare. I couldn't even imagine, but it knows. You know, how many reviews you have. It knows what people are saying about your property, what they love, and it's weaving that into the articles and it has full context of your property. With, you know, LLMs, something that tends to happen, and I'm sure you've seen it, is it loses context quick. It starts making things up, hallucinating. We have, I think last I checked, about 15 APIs built in. You know, we have live agents that are actually Doing web searches and scanning your competitors and actually seeing what they're ranking for and what they're writing about. It could pull real answers from real articles. So if it's best restaurants in Austin, it's looking up those websites of those restaurants. It's pulling real dishes, what to order, what people love. Like the amount of time it would take for you to do it yourself, it would be exponential and you'd probably burn out, get burnt. It burns out pretty quick. So I've, I've done, I think we're at like 8,000 push requests at this point. It's very refined. I test it constantly. Um, go, if you want to do it yourself, go for it. But I'm telling you, save yourself the trouble. It's not worth your time to do all that work.

Well, this sounds good. We've whetted the appetite. Where's the next place best to go? Should we either look at the meta and how we can do that for Dana, or should we look at somewhere else? Where do you want to steer from here?

So I put together 5 actionable steps that everyone can kind of do, um, so that we can make sure first that you're crawlable. Um, if you're not crawlable, then that's where we need to start because search engines don't know you have a sitemap. They don't know what pages you have that they can't even rank them or index them. Um, and if you're blocked by any of the AI crawling bots, that's also a non-starter for AI search. They can't crawl your your content. So the first thing, and we'll kind of do it step by one or step by step, is to see first, do you have sitemap? So I've built all these free tools on our website, so Mark is going to put the links into the chat. But the first thing would be let's check if you even have a sitemap, and if you don't, then obviously we got to start there.

I'm getting the links for everybody. Uh, now.

And I'll do it live with everybody at the same time.

So what I'm gonna do now is those of you that are in the Zoom room, you're gonna get these links first. I'm going to pop it in, uh, in the, in the chat. Um, so I'm gonna put all 5 in at once. Chase, would you recommend? Uh, or one by one?

Maybe one by one.

It might get lost. All right. I don't wanna overwhelm you. All right, everybody. Okay. So this is the first one. So if everybody now looks at your Um, Zoom chat. Number 1, see if your site has a sitemap. So if you look at the screen Chase has moved to here, you can all now go to here, totally free tool, put in your domain. And Chase, can they put them in if it's not a WordPress site? Is it any site, any CMS? It doesn't really matter what, what would be—

It has to be a domain. Yeah, um, it's on a PMS hosted site. I'm curious to see what might come back. Probably won't, but, um, as long as you have a domain, you could check it. And you should, you know, with WordPress or Wix, most of them have sitemaps automatically built in. So I wouldn't be shocked if you don't. If you built an AI website, there's a very good chance you don't have a sitemap because it will not build it for you unless you ask it. So if you have an AI site, You might be in that camp.

I've also put it in our WhatsApp group chat for the bootcamp, step 1, so you can come back to this, save it, come back to it later. But, uh, okay, so when this site loads up, what is the next step? So you've popped in, uh, Beach Vacations.

Um, yep. Let's, let's go. Sitemap, and it's gonna basically run through to see, you know, through your XML sitemap, you know, it goes through all the standard formations of what a sitemap could possibly be. It's basically just, you know, a little piece at the end of your website. Generally, it's done by most of the, you know, big website builder and hosting platforms. So you should see that it's finding all of your pages. If it's not, then that's probably an indexing issue. That's not uncommon at all to have pages that don't properly index. Back to what he said about Google Search Console, that is a free way to check if your pages are indexing. You can check each page one by one and you can see and check if it is indexed. It will also push again to get indexed again if it's not, or it will tell you why it's not indexed. And that generally could be it's not included in one of your sitemaps. Nice.

Anything else that people can do on, on here? Or should we move on to number 2? Yeah.

Did anyone say that they didn't have a sitemap?

Uh, has anybody not got a sitemap? Has anything come up with zero? Nope, I don't. What does that mean? Sorry. No, as in you don't have anything? Okay, so we've got a few that says no. Yes, my, uh, I have, but what does it give me? Okay, good. So we've got a couple of yes and nos, which is cool. Uh, and yeah, if they're using a lovable website, so one of these AI websites, I mean, we can pretty much bank on the fact that there's going to be not much sitemaps there, right?

Yeah, generally they don't add them unless you tell them to. Um, also generally they're not built for SEO. Usually it will be client-side rendering versus, you know, um, server-side rendering. Um, it would be the same metadata throughout all your pages. It's just bad news for SEO. It doesn't mean you can't fix it. Just chat with your local SEO or LLM agent and be like, hey, is my site good for SEO? Like, just ask it and you could probably figure it out. Um, but if you're not asking—

And we are going to give you tips and things, and obviously Chase's tool here that we'll show you later on, and we'll probably go into more detail tomorrow. This will obviously help with all of that. So if the answer is no, don't worry. Doesn't mean like you're, you know, you're, you're doomed and you're never gonna do this. It just means that you know the route we need to be going. So Next is step number 2.

Yeah, so this is the big one. If, if you're blocking any of the AI, uh, bot crawlers, then obviously you're not going to show up in search there. So go to this other link I'm sure he dropped in the chat.

Yep, I popped in the chat.

And you should see green across the board, which, you know, typically that when you're You're not crawlable. It's like you have selected to block them typically, but obviously— But yeah, that's a good idea.

But I think because of the weight of it to ship it, it would probably be more than $100. Hi, Mindy. I'm just gonna mute you.

There we go.

Hey, this is the beauty of live. We're all good, Mindy.

You got a live caller.

Yeah, we— don't worry, nothing bad was said. Okay, so step number 2. you're going to come onto this page and you're going to paste in your domain again. And, um, so what we're looking for here is allowed, right? So, um, everybody, if you can put yes or no, uh, who's got allowed? Like, let us know what is allowed for you. And if anything says no or not allowed, what, what are we looking for?

Yeah, I'll say disallowed. Um, but basically it would be Same thing. If you're building with AI, this is probably where you might run into this and you can simply just say, hey, how do we get this crawlable by whatever was disallowed? Most of the, like I said, WordPress and Wix, um, do automatically allow these crawlers, but it's good to check because if you're blocked, then nothing else matters at that point.

So, yeah. Um, I like that. So again, if something comes back as not allowed, don't worry. Like we are going to, today is all about finding out what is working, what's not.

not.

And tomorrow we're going to go into depth on how to fix all of this. So again, if somebody here is like, oh no, I've got no sitemap, or I've got no thingy, do not worry, do not panic. The beauty of the internet, you can fix it like this, right? And we're going to show you how to fix it like that. So let's move on to the 3rd tool, which is the, uh, keywords one. So you just explain that very quickly while I paste it into the chat.

So I built out a quick, um, keyword template. So you, all you would need to do is put in your market. And obviously we're going for direct bookings here. We do property management stuff as well. Click whatever your property type is and it will give you, um, a bunch of keywords for the next step of it takes, you know, our template seeds that we typically see and use for commercial intent and booking intent. So it's just an easy way for you to get some ideas to See what has search volume and also to see, you know, what those difficulties are. Because going back to our first thing, we want to find a target keyword that is actually getting searched, you can probably rank for, and update your website to have that in all of your metadata.

Somebody said, am I supposed to be doing this now while I'm listening to you? No, if you want to, you can come do it later afterwards. Like I say, the replay is going to be so you can watch this back. It's going to be on YouTube, the links are going to be there. If you There's those who like to learn in lots of different ways. Some like to literally crack on and get done now. Some like to just decompress, come back to it later with a glass of wine. Absolutely fine to do. And we want to give all the options. So there's another thing that you popped in this Google Doc, which was a Keyword Planner tool with, uh, with Google. Can you just explain that one super quickly?

Yeah. So I basically, I wanted to find free ways for you to do everything. So you don't have to use our tool if you don't want to. But there is a key, a free keyword planner through Google. You might need to set up a Google Ads account first. You don't need to actually run any ads, but you need to set it up. It's a free tool to actually check out search volume. So that link is a free way to see and plug these keywords in there to see what actually is getting searched.

Okay, we've put that in the link as well. So step number 4, we've now Got our first bit of homework for everybody. So Chase, what's that first bit of homework, please?

Yeah, so, um, basically the next step once you go to the keyword planning tool, um, I already pre-did this, but you'll basically pop all of those keyword seeds in here, um, and it will give you real search volume. So we can know for a shot of a doubt, you know, what Is actually worth going after. Um, so obviously San Diego vacation rentals has the most searches. It has a nice upward trend. Um, where to stay in San Diego. This is a great FAQ question or to use in an H2, um, as an answer first citation. So obviously people are searching for that. So if you have your H2 of where to stay in San Diego, and then that first sentence is you as the solution, that's going to get you cited in AI search. So, um, take those keywords, plug them in here, see what actually has search volume. This doesn't have keyword difficulty here, so I plugged it into our tool to show you the difference. Um, so they have, you know, showing the same monthly search volume, but San Diego vacation rentals has a difficulty of 30. So if you're a new website, you have a low domain rating, which this site is, I think, a 1. It's 0 to 100. You ideally want to be in that 20 to 30 range. Airbnb and big companies are in the 80, 90, 100 range. Google's at 100. So it is in the green zone. It's right at the top of that. But obviously I'd want to use this because it has the most search volume. Or if you want to test something like San Diego short-term rentals, it has a 3 difficulty. So you probably— would be able to rank for that quicker. But the key with AI search is that traditional SEO kind of goes out the window of like, you can rank for or get cited for something that generally would take months to rank for against well-established websites. So it's kind of a cheat code of you can bypass that. You don't need to have a well-established website to show up in AI search. So, but for the purposes of SEO, I would probably pick You know, this kind of seems a bit more vague. Um, I would probably go with this one here. It has lower search volume, but that difficulty is manageable for a site like this, San Diego beach house rentals.

And just to confirm, you are putting that in the H1 of your website?

Yep. I would replace what it currently has cuz I looked up, uh, beachfront vacation homes. Like very vague, only 260 searches. It's pretty difficult by, you know, the standards of the one above. I would replace that H1. I would put it in the title tag, um, at the top where it said Virginia Beach. Um, I would put it in the meta description. I would also use it throughout the homepage wherever you can. You obviously don't want to stuff it in there.

Mm-hmm.

That's also going to penalize you, but use it throughout the website. as much as you possibly can. And I would use a variation of all of these. So try to use all of these throughout your page.

Like, so how about this? You've got full access. Why don't you go in and just make some quick amendments just like how you would do, just so people can see, if you don't mind? Like, and while you're doing that, so watch the screen on how easy it is for Chase to do. The question of what about where to stay in San Diego with zero difficulty but same volume as top search, that is where you put in your FAQ. And again, if you want to utilize AI to help you word it and word the description, obviously you don't go all in. You give it for inspiration and put it into like words that don't sound like a robot, but you put that in your FAQ on the homepage. The, the whole reason for this is that with 5 to 10 minutes, you no longer have to guess because with the tool that, uh, Inkstr have created, you can see how many people are searching for it, and then you go, this is the difficulty. So if it's, um, a lot of people are searching but it's a high difficulty, then it's very hard for you to rank or be seen. The trick is to find that biting point where it is searched for and low difficulty, because yes, we are looking to be seen by Google Search and Bing. But now the game has changed, and right now we, as in hosts and small operators and small hosts with very minimal marketing budget, get to be seen on ChatGPT, get to be seen on Claude, Perplexity, you name it, um, and we get a significant advantage here. And like Chase was saying at the start, he has spent a lot of money with his clients on Meta ads and Google ads. You don't have to be spending that, that money, you know. Instead of putting $500, $300, $200, $1,000— I personally spend way over $2,000 every single month with Meta ads. Um, but for you guys, we have got an unbelievable opportunity now to take advantage of this, and you are the first movers by simply watching this training. So can we all spend a second to say thank you to Chase in the chat. He has been doing the things here to, um, sort of improve what Dana has. So can you just quickly show us what you've been, uh, what you've been doing while I've been talking?

So I, I just updated the title tag here. So now San Diego Beach Vacation Rentals— Beach Vacations is the, the name, which is fine. It'll help us get to that kind of character ideal limit that we want. Um, the next thing would be updating the H1, which most WordPress sites, you know, use Elementor. You would just simply replace this. So you can see right here, if you are, um, using Elementor and you're using the correct blocks, it will actually have these dropdowns of what it would probably visually make sense now of like H1, H2. Um, H1 should only be used once. Otherwise it will confuse the search engine. So just make sure you click on the right text, update it. Not letting me paste it.

But we know where it's going.

Oh, it's because I changed it. But just imagine I put it there so I don't have to go find the exact word.

And if you are watching this very quickly and you're thinking, oh, I've got a Boostly website, if you want to do the research tonight, um, but you aren't confident logging in and editing, do the research, find out what your H1 and you want your H2 to be, send it in to support@boost.co.uk. The team will do it while you're sleeping. When you wake up tomorrow, it will be done. If you're confident you can log in and think, you know what, I can, I can do this, go for it. Um, do the research first, don't just guesstimate, go and look in. So Um, even if you are technology challenged, even if you've never done this before, please watch this video, rewatch it, and, you know, bring questions into the Facebook group, et cetera, et cetera. There's another bit of, um, homework we've, we've got for everybody, but is there anything you want to just sort of touch upon again before we move on to, onto that?

Into step 5?

Step 5. Yeah. Is that the— is— would you like them to do that today or would you want to save that for tomorrow?

Yeah, they can do it if they want. If people overachievers. Um, but yeah, so the, I really wanted everyone to have actionable stuff to do. Um, you don't need to use our tool if you don't want to, but you definitely want to leverage your blog. So, um, their site here has a blog, but there's nothing here, so it's not really doing much for them. So what I would do is create your first blog. Um, listicles generally are The most highly citable pieces of content. So if you have the best 7 places to stay in Austin or the top, like you want to be specific, obviously. If you, and if you have multiple properties, even better. If you have 15 properties, do the top 15 properties in whatever market and list all of your properties as an option. You're not lying. It's factual. You know, you're putting your properties and information about them. If you only have one property, if you have friends in the same market that, you know, could also use a boost, like, um, add them in there, whatever you need to do. Just make that list because it's going to— when someone searches best vacation rentals in XYZ city, it's going to cite exactly what you had written and cite your property as the solution.

So this ties a bow nicely, and I love it when we do this in the trainings, to one of the first questions that came in. And on— we're on the homepage and we're talking about the business and we're talking about the H1. And the first question was, what if I've got properties in different markets? This will not be the first time this has been bridged to you, Chase. What is the answer for those that have got multiple properties in multiple markets, multiple destinations?

I would just have pages specific to each market. So, um, going back to your keyword research, see what people are searching for and have that be the URL slug for that page. So if it's San Diego vacation rentals, have that be your slug as your target keyword. Have the same thing, put in the H1 of that page, the title tag, the meta description, see what people are actually searching and then leverage it around that market. Have all the properties listed on that page for that market. And then when it comes to the blog, you can just write about the different places and markets however much you want. And match it up with search intent and keywords that have search volume. So for your homepage, just you find that keyword. If it's vacation rentals or beachfront properties, whatever has the most search volume and include all of those markets in that H1. It could be a little bit longer. It's not the end of the world. But you need to include specifics. If it's Austin, San Diego, like include those cities. If you have like 20 different markets, like obviously gets challenging. We could figure something out. But generally most people have, you know, 2, 3, 4, 5. So that's fine to include multiple in the same headline. You know, obviously, it's not going to be—

Let's bring it back to Dana just as a— I love using this example. Dana's got properties in Pacific Beach, San Diego, and she's got one over in Florida, what would be the specifics that you would be looking for her to do outside of the listing pages? Because obviously listing pages, I feel like we all know now, have got such big weight in this. But outside of that, what would you recommend if we were speaking to Dana now? What, what sort of homework would she be cracking on with?

Yeah, I would— like I said, I would have a markets tab. Um, what markets do you service? And I would see what keyword is the most popular in Ormond Beach, Florida. Like, what are people searching there? And you want to make, make your content speak to that. One of the biggest ranking factors is relevance to the search intent. So if people are searching for Ormond Beach and what are they typing in, does your page align with that? Like if you've done searches before where it's like a big company and you'll search vacation rentals XYZ City, it'll take you to a page within their website and not their homepage because they have all their different markets. designated with the right slug. So, you know, obviously it says search results. Maybe it'd be like vacation rentals San Diego. This would be your slug. So that's an actual keyword people are searching for. It's in your slug. So you got 2 points there. Now you would update it throughout that page and it would help search engines and AI search know what that content's about and show you more likely.

Um, very, very quickly, show us please, where you can amend a slug? Because I hear slug and I think of that little thing that crawls outside my house every morning. But where, where would you be, uh, where would you be looking to tackle this?

Yeah, it'd be back in the editor. Um, so I'd have to go back and, um, but yeah, it'd just be in the editor in your, in the pages. Just go into edit and you can edit the slug there. I can send something after too, like a little walkthrough as well, but Um, this is fantastic.

All right. So, um, so the last thing I know, we're running out of time.

No, it's good.

This is good because I want to finish with you talking about Ink and how people can go and check it out tonight. So when, when we come in tomorrow, I want to see this, uh, I want to see people properly using it. So let's very quickly, what's the last thing you wanted to talk about?

It was just step 5, uh, create a listicle article. So The last thing, we built a GEO playbook, which you can read through, basically kind of everything I've talked about. And I even made a markdown file that you could give to your local LLM, whatever your choice is, and it can help you write an article. That first article, I would have it be a listicle, you know, best 5 rental properties in San Diego and then have your property be first and list real other— it's okay to list competitors. Honestly, it makes it more credible. Like, you don't want to just say best vacation rental and you give one option, it's you. Like, that's not credible. But you can put some competitors if you want. It's going to be better for you because you're still listed number one. Like, you can't ignore that there's competitors out there. So if you can't find any other properties, you have no other properties. Use a competitor, it's fine. Give them some free stuff, but run through this and write your first article and publish it to your blog because that's going to get you to actually get cited for one of the most popular things to get cited for, this type of content.

Amazing. All right, let me, let me share my screen for a hot minute. Um, let me, let me, uh, take over the seat. First and foremost, can everybody please show some love For Chase in the chat. This is the first time that he's ever properly done this and in front of 100 people as, as, uh, as well. I didn't want to say to Chase how many people that we had in there, but there was a lot.

I didn't look.

A lot of questions. So, all right, this is my time to give Chase a plug. The tool that we've been talking about is this, okay? Um, tomorrow when we come back, we're going to go in depth into this and we're going to show some, some results tonight. If anything that Chase has been talking about has resonated for you and you're like, Chase, Mark, this sounds great, I haven't got the time, go to inkstr.co. I've popped the link in here, right? I want you to go there, put your domain in, and go and take advantage of all of the free tools that Chase had shown. Now there is a pricing section because this tool isn't free because it's not free for Chase. Um, now what he's gone and done, which is very generous of him, the Grow plan here and for the Scale plan until the end of Friday, he's given us a 30% discount. Okay, so you can get started and I'll let Chase explain what it comes with, but it comes with all of your articles generated for you, your whole content strategy done for you in here. Um, it's got all the in-depth stuff, it shows you exactly what to be targeting, what keywords. Um, it's also got things where it automatically automatically pushes to your WordPress website. Like I said, we've been messing around with it at Boostly and on one of our clients, and it's, it's done amazing work, and we're going to talk about it more. The homework for everybody tonight is come on in, pop your domain in, get started. Uh, Chase is gonna pop the code exclusively for y'all in the Zoom chat now. Um, make a note of it. I think it's something like Boostly30. Is it Boostly30?

Bootcamp30.

Yeah, yeah. So pop Bootcamp30 in. And you get 30% off. There's no tie-in, you can cancel anytime, but, uh, you will not regret this. And again, we've been messing around with it, it's worked so well for an account that looked just like Diana's site, and it's had 2, at least 2 tracked bookings. But the amount of impressions and traffic from not only SEO from Google, etc., but from the AI as well has really blown my mind. Um, I am not getting paid in any way, shape, or form for recommending this. I do not want any referrals fees from, from Chase. I am doing this because I am genuinely excited about this. I wanted to showcase and put Chase on the stage to give him the, the props and the flowers that he deserves. And I want everybody now, trust me on this, go and dabble in it. The price, like I said, if you were going to try and spend money with Google Ads, uh, Meta Ads, or even if you were to pay someone like Chase to do your SEO, would be way more than $99 a month or $199 a month. You're looking at 3 or 4 times that. I know because I've paid it in, in the past. Uh, even if you just dabble in this for 1 or 2 or 3 months, the result of a booking or even 2 bookings would be, would be huge. Um, so go and give it a go. Any questions that you have, save them for tomorrow because Chase is gladly and kindly given up his time to come back tomorrow. And what we're going to do is we're actually going to go behind the scenes on this. We're going to show you what it looks like with an account that's up and running, um, and so you can get some pretty cool inspiration to it. Uh, okay, we've got time for one more thing that we want to quickly, quickly, quickly show you, uh, quickly talk about, which was, um, VerboAds.

Oh, that's right.

Um, very, very, very quickly now, the reason why I want to quickly talk about this and the reason why Chase is— as you can tell, Chase is very good when it comes to, uh, ads and Meta ads. Vrbo, which is part of Expedia, as in last month launched something called Vrbo Ads. And, uh, whether you're listed on Vrbo, whether you're on Vrbo or not, whether you've got anything— and obviously this Training is all about direct bookings, do not get me wrong. But when I see something that is such a, a win, a win-win for everybody, I have to share it with you. So Chase, you dabbled, you've got some wins to talk about. Can you just quickly explain what Vrbo Ads In, how it works? Obviously we can't share screens because of confidentiality, but just quickly talk about what you did, uh, on that, just so we can leave Yeah.

So I basically set it up because it's worth trying. You only pay if they drive a booking. So, you know, whatever you're comfortable kind of bidding on. I think for the actual booking that it drove, it was over $2,000 as well, but it was only $30. So I would pay $30 all day to get really good bookings, you know? So you set it up kind of similar to an ad account, you know, with Google Ads or Facebook Ads, but less complex. But I can drop the link in the chat as well if you want to mess around with it, but it's pretty easy to set up and you can select individual properties or all your properties, but it's basically going to put you out in front of prospective guests and you'll only bid and pay if a booking is actually tracked and driven. And like I said, we did drive one, so pretty early on. To see something like that come in is pretty exciting. So it's worth testing and trying because I do feel like the platforms are probably going to go to a pay-to-play model at some point. I don't see why they wouldn't. So, um, definitely start to experiment now. And obviously it's a great time to start building up the foundation of your website through SEO. That's why I preach it, because once you stop the ad spend, if I turn off the Vrbo ads, That's it. Like, you don't keep getting impressions with ads. It stops. So with SEO, it compounds over time and gets better and better, and you have a very established brand and trusted brand over time. So no better time than now to start, but definitely dabble with it. And I'm sure Airbnb will launch something similar at some point. So get familiar.

It's good to get— it's good to get used to it. You have to do it all in Vrbo. You can't do it via your PMS. Um, now again, I'm sure they've got all the help and stuff that they can help you. It's, it's not a forever thing. I probably wouldn't even recommend doing this in January. It's a now thing. So the cool thing about what, what Chase has shown you is, you know, go and jump in on, on SEO, InkSTR, all the cool things that we're learning this week, set it up and pretty much let it run in the background. Flip over to Vrbo. The whole thing about this time of the year, especially for those in the northern hemispheres, depending on what your market is, is we're coming into the what's known as the slow season, the shoulder season for the majority. So in the shoulder season, you've got to be doing all of the things in your powers to be trying to get bookings. And this is where training like this is awesome and I love it. And what Chase has shown is phenomenal. I hope you get a lot from it. But we also got to be taking advantage when these OTAs throw us a little biscuit like this, because like I said, it's not going to be $5 for long. Everybody's going to jump on it eventually. If you want a quick win, go ahead and give it a go. But Yeah.

And the first mover advantage, you know, before everyone starts doing it and now you're just competing with everyone, you got to raise those bids. So, you know, to try something when it's new, you know, you have an advantage typically. So worth a shot.

Chase, thank you so much. You did really, really well. I know you were super nervous, but it was just so natural and flowed easy, which is a testament. I hope everybody's got something from it. Tomorrow we're going to be back. We're not finished. Like, this is not finished. We're going to come back tomorrow, 5 PM UK, 12 PM Eastern, and we're going to dive more into this. So if we've whetted your appetite, make sure you come back. Uh, if you are literally— brains are like mush, this is all being recorded. It'll be on the YouTube in about an hour. Uh, all the links will be there. And, uh, if you haven't already, if you're not already on the site, I think so many of you are, jump over to, to here, InkSTR. Pop the code in, Boostly 30— Bootcamp 30, sorry.

Yeah.

And you get 30% off. And I'm sure if you've got questions, I know Chase has got a 19-month-old that may wake up anytime soon, but he'll try and answer as many questions as possible. All right, y'all, thank you so much for joining us live. You've all got the first mover advantage for all of this by being here. Just a reminder, that code expires on Friday because it costs a lot for Chase to put this tool together. He's been very kind to give us that tool, which is for that code, which is phenomenal. You get first mover's advantage. Um, thank you for joining. We'll be back tomorrow, everybody. Good night, good morning, good afternoon.